抓住 AI 机遇：行动胜于确定

大多数人都会错过一生中最大的机遇，因为他们追求确定性而非采取行动。

Most people will miss the biggest opportunity of their lifetime because they're looking for certainty instead of taking action.

现在做一名发明家和先驱的时机从未如此之好——世界正因新想法而沸腾，AI 和太空机遇层出不穷。我们正身处多重黄金时代。你打算做什么？你什么时候开始？

There's never been a better time to be an inventor and a pioneer than right now because the world is on fire with new ideas, with AI and space opportunities. We're in the middle of multiple golden ages right now. What are you going to do? When are you going to start doing it?

只有行动才重要。

Only action matters.

每一代人都会得到改变规则的新工具，而 AI 恰好是你们的。

Every generation gets a new tool that changes the rules, and AI happens to be yours.

无论你想创业还是做程序员，一个人利用这些工具，产生好点子并付诸实施——而这些原本需要数十年的经验或团队支持——这种能力真的非常了不起。

Whether you want to start a company or be a programmer, the ability for one person to use these tools and have great ideas and implement them with what would have taken decades of experience or teams of people is really quite remarkable.

在这个过渡期，能成功的公司将是那些最有效利用 AI 的公司。所以，

The companies that will succeed in this transition period will be the ones that most effectively use AI. So,

如果你在做某件事时最大化使用 AI，而你的竞争对手没有，你就会赢。

if you're doing something and making maximum use of AI and you're competing against someone who is not, you will win.

如果你等到一切感觉安全，别人就会建造你本可以创造的未来。所以，在接下来的 3 个小时里，你将学到世界最伟大企业家创造财富的原则，以及 AI 如今如何为你打开更大的机遇。

If you wait until everything feels safe, someone else will build the future that you could have created. So, in the next 3 hours you'll learn the principles the world's greatest entrepreneurs use to create wealth and how AI is opening even bigger opportunities for you today.

如果你之前来过，请在下方评论中加上 #believe，这样我就能在未来的视频中推荐你。如果你是新人，欢迎来到 Believe Nation，这是唯一一个每天通过一个视频帮助你相信自己的频道。相信。

If you've been before, put a hashtag believe in the comments below so I can feature you here in a future video. And if you're new, welcome to Believe Nation, the only channel that helps you believe in yourself daily one video at a time. Believe.

这是历史上第一次，一个人加一台笔记本电脑就能赚得比整个公司还多。

This is the first moment in history where one person and a laptop can out-earn an entire company.

我们可能在今年年底之前拥有比任何人类都聪明的 AI。

We might have AI that is smarter than any human by the end of this year.

这可能会带来经济上非常显著的生产力提升。

This could be very significant productivity in the economy.

AI 是我这辈子遇到的最重大的技术变革。我的意思是，它如此深远。

AI is the biggest technical thing ever in my lifetime. I mean, it is so profound.

你拥有了有史以来最聪明的商业伙伴，每天工作，每月只需 20 美元，而你甚至还没打开它。实际使用 Claude 的人完成复杂的大学级作业的速度，比独自苦干的人快约 12 倍。而现在赢的人，起点比你今天拥有的还少。唯一阻碍你的是开始的决心。让我给你讲一个叫 Peter Levels 的人。2014 年，他 20 多岁，在全球漂泊，收入微薄，看着积蓄逐月减少。他没有学历，没有富有的叔叔，没有安全网。他只是一个害怕、快没钱的家伙。于是，他对自己做了一个疯狂承诺——我喜欢这个——12 个月做 12 家初创公司。每个月一个全新产品，不管他准备好没有。其中大多数彻底失败。然后一个成功了，叫 Nomad List，一个为旅行和在线工作的人服务的网站，访问量达到数百万。接着他创建了 Remote OK，成为全球最大的远程工作板之一。然后在 2023 年 2 月，他做了一个小工具叫 Photo AI，你上传几张自拍，它就用 AI 为你生成专业照片。第一周就赚了约 5000 美元。18 个月后，每月收入超过 13 万美元。最棒的是：Peter 没有员工、没有办公室、没有投资者、没有团队。就他一个人、一台笔记本电脑，AI 完成大部分重活。一个人，40 多个产品，月入超过 20 万美元。他在感觉自己准备好之前就开始了。他身无分文、充满恐惧。而工作把他变成了能赢的人。好了。

You've got the smartest business partner ever built ready to work all day for about 20 bucks a month and you haven't even opened it yet. People who actually use Claude are finishing complex college-level work around 12 times faster than the ones grinding through it all by themselves. And the people winning right now are starting with less than what you have today. The only thing that's in your way is the decision to begin. Let me tell you about a guy named Peter Levels. Back in 2014, he was in his late 20s, bouncing around the world with barely any money coming in, watching his savings shrink every single month. He didn't have a degree, he didn't have a rich uncle, he didn't have a safety net. He was just a scared guy who was running out of cash. So, he made a wild promise to himself. I love this. 12 startups in 12 months. One brand new product every month, whether he's ready or not. And most of them flopped completely. Then one hit. It was called Nomad List. It was a site for people who travel and work online. It grew to millions of visitors. Then he created Remote OK, and that became one of the biggest remote job boards on the planet. And then in February 2023, he built a little tool that was called Photo AI. And here you upload a few of your selfies and it creates professional photos of you using AI. Its first week it made about $5,000. 18 months later, it was pulling in more than $130,000 every single month. And the best part is this. Peter had no employees, he had no office, he had no investors, he had no team. It was him, a laptop, and AI doing most of the heavy lifting. One person, more than 40 products, over $200,000 a month. He started before he felt ready. He was broke and scared. And the work turned him into the guy who could win. Okay.

现在你可能会想：“好吧，Evan，对他来说很好，但他是个程序员。我不懂技术，甚至不知道从哪里开始。老实说，我担心在我从 AI 上赚到一分钱之前，AI 就会取代我的工作或生意。”我理解。今年，Claude 就是程序员。最重要的技能其实是发现问题，然后把 Claude 指向它。你找到那些痛苦到愿意付钱解决问题的人，Claude 帮你搞定。让人落后的就是等待“准备好”，而“准备好”并不真实。所以你不需要等待许可，不需要等待感觉准备好了，我们只需要开始。一小步。你面前的机遇比你自认为的任何技能差距都要大，我将向你展示如何抓住它。没人想要 AI，他们想要问题消失。好，这是我们要深深记住的第一件事：人们不为 AI 付费，他们付费是为了让痛苦且昂贵的麻烦消失。一个在晚上 11 点客户流失却无人接电话或回邮件的老板，只想让这种情况停止。一个花 3 小时写房源的房产中介，想要那 3 小时回来。所以你的工作就是找到那种问题，然后用 Claude 消灭它。最好的方法是看你自己的痛苦。我认为你的使命来自你的痛苦。所以，你在旧工作中感到沮丧的事情，你自己生活中的头痛问题，正是别人会付钱让你帮他们消除的。你已经知道哪里痛，就从那里开始。我们来谈谈给自己许可。想赚钱是可以的。使命第一，但如果钱在你清单上排第 100 位，你就永远只能晚上和周末做兼职。所以把钱放在前五，然后具体化。我们不帮所有小企业，选牙医、水管工、房产中介，选一个城市。找出他们讨厌的单一任务，那个占据他们一周的任务，然后把 Claude 直接对准它。我教我的团队一个简单的筛选：消除、自动化、委托。一个忙碌老板拼命想甩掉的工作，就是你赚钱去解决的事。当你联系时，永远别提 AI，说“我来处理你的跟进邮件，这样你就不会丢失线索”，或者“我给你每周省出 10 小时”。这就是忙碌的人、忙碌的企业家会掏信用卡的理由。所以做好这一点，五个有同样问题且有信用卡的人就足够开始一个真正的生意。如果你能解决一个真实问题，你就必须去提供它。今晚有人被困在某个事情上，明天你就能用 Claude 解决。在建立初创公司之前，先销售服务。现在最快本周把钱放进你口袋的方式是：销售一项服务，让 Claude 做重活，你拿钱。目前最大、最无聊的金矿就是自动化那些淹没每个小企业的琐碎工作。

Now, you might be thinking, 'Okay, Evan, that's great for him, but he's a coder. I'm not technical. I don't even know where to start. And honestly, I'm worried that AI is going to replace me in my job or in my business before I even make a dollar from it.' And I understand. This year, Claude is the coder. The skill that matters most is actually spotting the problem and just pointing Claude at it. You find someone that is hurting enough to pay to make that problem go away, and Claude helps you handle the bill. What leaves people behind is just waiting to feel ready, and ready is not real. So, you don't need to wait for permission, you don't need to wait to feel ready, we just need to start. One tiny step. The opportunity in front of you is bigger than any skill gap you think you have, and I'm going to show you exactly how to grab it. Nobody wants AI, they want their problem gone. Okay, so here's the first thing that we want to burn into our brain. People do not pay for AI, they pay to make a painful, expensive problem disappear. A business owner that's bleeding customers at 11:00 p.m. when nobody's there to answer the phone or emails just wants that to stop. A realtor who's stuck writing listings for 3 hours wants those 3 hours back. So, your job is to find that kind of problem and then kill it with Claude. The best place to look is your own pain. I think your purpose comes from your pain. So, the stuff that frustrated you in your old job, the headaches in your own life, those are the exact problems that other people will pay you to take away for them. So, you already know where it hurts, so that's where you start. And let's talk about just giving yourself permission. It's okay to want the money. Your mission comes first, but if money is sitting at number 100 on your list, you'll always be doing part-time things nights and weekends forever. So, keep money in your top five, and then get specific. So, we're not helping small businesses, pick dentists, pick plumbers, pick real estate agents in one city. Find the single task they hate, the one that eats their week up, and then point Claude straight at it. So, I teach my team a simple filter, eliminate, automate, delegate. The job a busy owner would kill to get off their plate is the one that you get paid to take out. And when you reach out, never leave with the word AI, say, 'I'll handle your follow-up emails so you stop losing leads.' Or say, 'I'll give you back 10 hours of your week.' That's what a busy person, a busy entrepreneur, they pull out their credit card for. So, get this right, and five people with the same problem and a credit card is enough to start a real business. If you can solve a real problem, then you must go offer it. Somebody out there is stuck tonight on the exact thing that you could fix tomorrow with Claude sitting right next to you. Sell a service before you build a startup. Now for the fastest way to put money in your pocket this week, sell a service where Claude does the heavy lifting and you keep the money. The biggest, most boring gold mine right now is automating the busy work that drowns every small business.

想想看，老板们日复一日地做什么？追线索、回答重复的客户问题、写周报和邮件、写通讯、手动迎接每一位新客户。这些事吞噬了他们本应用来经营公司的宝贵时间。所以，你打造一个 Claude 驱动的系统，把其中一项工作完全从他们肩上卸下，然后收取搭建费加月度维护费。需求正在爆发。根据 Fiverr 的商业趋势数据，企业寻找能构建 AI 智能体和自动化的自由职业者的搜索量，一年内暴涨超过 18,000%。企业正在疯狂寻找能做这件事的人，而大多数人根本不知道从何入手。那个人可以是你。最美好的是：你完全不用碰代码。你和老板坐下来聊一小时，找出最浪费他每周时间的一项任务，一步步描绘出完整的流程，了解他的工作方式，然后把它交给 Claude，它就能搭建一个系统来运行。你测试、修复不完美的地方，然后把他们生命中的时间还给他们。在他们眼里，你就是那个帮他们找回时间的人，而这对你来说就是真金白银。存在先于行动。当你开始以解决问题的人的身份出现，你也就真正成了那样的人。

Think about what an owner does over and over again: chasing leads, answering the same customer questions, writing weekly reports and emails, newsletters, onboarding every new client by hand. It eats the hours they should be spending running the business. So you build a Claude-powered system that takes one of those jobs off their plate completely, then charge them to set it up plus a monthly fee to keep it running. And the demand is exploding. According to Fiverr's business trends data, searches from companies looking for freelancers who can build AI agents and automation jumped more than 18,000% in a single year. Businesses are hunting for someone to do exactly this, and most have no idea where to start. That someone can be you. And here's the beautiful part: you never touch the code. You sit with the owner for an hour, find the one task that wastes their week the most, map out exactly how it gets done step by step, understand their process, hand that to Claude, and it builds a system that runs it. You test it, fix what doesn't quite work, and hand them back hours of their life. To them, you're the person who gave them their time back, and that is worth real money to you. Being leads to doing. The moment you start showing up as the person who solved this, you start becoming that person, too.

好了，那么你能赚多少钱？这样一套系统通常收费几千美元，外加月费维持运行，一个客户就能抵得上整份薪水。所以，挑选一个你所在行业里所有企业都痛恨的重复性任务。写一条简单的消息，这周发给 20 家本地企业，说：‘我能在客户一联系你时就立即回复，不分昼夜，让你再也不错失任何销售机会。’ 这就是忙碌的老板愿意花钱买的消息。工具要么免费，要么接近免费——每月 20 美元。你和第一个客户之间，只差一条你还没发送的消息。用一周时间搭建，而不是一年。

Okay, so how much can you make? A setup like this runs anywhere from a couple thousand dollars plus a monthly retainer to keep it humming, and one client can replace a whole paycheck. So, pick one painful, repetitive task that businesses in your niche all hate. Write one simple message and send it to 20 local businesses this week. Say, 'I'll answer your customers the second they reach out, day or night, so you never lose another sale.' That's a message a busy owner actually pays for. The tools are free or close to it—$20 a month. The only thing between you and your first client is a message that you have not sent yet. Build the thing in a weekend, not a year.

一旦你有了点资金，知道了人们的需求，你就可以开始真正搭建了。这就是今年变得对你格外有利的地方。过去开发软件需要一个工程师团队花 6 个月到 6 年。现在，你用简单的英语描述需求，Claude 就和你一起写代码。这被称为‘氛围编码’，也是如今许多新软件的构建方式。没有计算机科学学位也能做到。打开 Claude，用简单英语描述你想要的，就像向一个聪明的朋友解释一样。Claude 会写出实际代码，并在几分钟内给你一个可点击试用的工作版本，远在你投入大量时间或金钱之前。当你准备好真正用于商业的版本时，你可以将 Claude Code 指向你的项目，它会为你构建、测试和修复文件。你测试，告诉它哪里有问题，它不断修补改进。你一直迭代直到它工作，然后连接简单的注册和支付服务。所以你不需要工程团队，不需要 6 个月到 6 年的时间线，只需要你和 Claude。而且它不一定要成为下一个大应用。大部分钱都在那些小而无聊的工具里：本地健身房的预订系统、将承包商数据汇集到一个屏幕上的仪表盘、为繁忙办公室每天节省一小时的自动化工具。那些不吸引人但人们愿意花钱解决的问题。

So once you have a little cash and you know what people need, then you start to really build. And this is where this year gets unfair in your favor. Building software used to take a team of engineers 6 months to 6 years to create. Now you describe what you want in plain English and Claude writes the code with you. They call it vibe coding, and it's how a lot of new software is getting built right now. Here's how you can do it without a computer science degree. Open Claude, describe the thing you want in plain English, plain words, like you're explaining it to a smart friend. Claude writes the actual code and hands you back a working version that you can click through and try out in a couple minutes, long before you put any real time or money into this thing. And when you're ready for the real thing—the version that runs a business—you can point Claude Code at your project and it builds, tests, and fixes the files for you. You test it, tell it what's broken, and it keeps patching and improving. You keep going until it works, then you connect simple services for sign-ups and payments. So you don't need an engineering team, you don't need a 6-month to 6-year timeline, just you and Claude. And it does not have to be the next big app. Most of the money is in the small, boring tools: a booking system for a local gym, a dashboard that pulls a contractor's numbers onto one screen, a little automation that saves a busy office an hour a day. Unglamorous problems that people will gladly pay to make disappear.

好了，这一点非常重要，因为很多人在这里会想放弃。你的第一个版本会相当粗糙、糟糕，对吧？接受它一开始很烂——它本来就该这样。不管怎样，先发布。还记得彼得吗？他发布了粗糙的 Photo AI 并在第一周就开始收费，然后在人们已经付费的同时把它做得更好。一个能赚点小钱的无聊工具，胜过你脑中永远存在却从未面世的完美应用。这个周末发布一个丑陋作品的人，会比那个明年还在计划下一步的天才领先一大截。纸飞机本来就不是用来突破音障的，对吧？但做到不可能的事正是你来到这里的意义。所以，给自己一个周末，选出你想法的最小版本——它绝对必须做的一件事——只用 Claude 构建它。在它变得漂亮之前就收费。一旦有真实用户付费，你随时可以改进它。把你所知道的变成你睡觉时也在卖的东西。

Okay, now this is really important because this is where a lot of people are tempted to quit. Your first version is going to be pretty rough, pretty bad, right? Expect it to suck in the beginning—it's supposed to. Ship it anyway. Remember Peter? He shipped Photo AI rough and started charging in week one, then made it better while people were already paying. A boring tool making a little money beats your perfect app that lives in your head forever and never gets out into the world. The person who ships something ugly this weekend ends up miles ahead of the genius still planning their next step next year. A paper airplane isn't supposed to break the sound barrier either, right? But doing the impossible is exactly what you were here to do. So give yourself one weekend, pick the smallest version of your idea—the one thing it absolutely has to do—and build only that with Claude. Charge for it before it's pretty. You can always make it better once real people are paying you. Turn what you know into something that sells while you sleep.

好了，不是每个人都想经营服务或构建应用，那也没关系。因为还有第三扇门，而且可能是最简单的一扇。把你所知道的东西打包成小型数字产品，反复销售。别担心那本花 40 小时却几乎卖不出去的 200 页书。我们要做的是紧凑实用的工具，人们可以在 5 分钟内购买并应用。现在一个大热门是提示包。这些都是经过验证的指令集，能让 Claude 出色地完成某项特定工作，比如为牙医写销售邮件，或为教练规划一个月的內容。制作者以大约 17 美元的价格出售，而且复制一份的成本为零，所以你能保留 95% 的销售额。你也可以做得更大。一个针对特定问题的迷你课程可以卖 47 美元，而且一个下午就能录好。Claude 甚至可以在几分钟内把你的产品翻译成其他语言，这样你无需学习一个新词就能向全世界销售同一产品。把它放在一个简单的在线商店里，你就可以开张了。提示包只是起点。你可以出售模板，帮别人完成繁琐的设置、规划整个星期的系统、一张能获得回复的消息模板集、将 3 小时工作变成 20 分钟的清单。任何你曾艰难摸索出来的东西，你都可以以低价交给别人。神奇之处在于，你只构建一次，然后可以销售上千次。它在你周六睡觉时、度假时、凌晨 3 点时持续销售。你只需一次工作，Claude 帮你一个下午就做好，而不是一个月。所以想想你现在已经知道的东西，别人正在苦苦挣扎的事情。你的朋友总是向你求助的那些事。你可能习以为常的技能。那知识值得真金白银，现在你终于有了工具把它打包并在睡觉时销售。你并不晚，也不太小。你知道最佳的开始时间是什么时候吗？几年前。那第二好的时间呢？就是现在。你的前 10 个客户比你想的更近。现在，下一个担忧悄然袭来。

Okay, so not everybody wants to run a service or build an app, and that's fine. Because there's a third door, and it might be the simplest one. You package what you know into small digital products and sell them over and over. Don't worry about the 200-page book that takes 40 hours and barely sells. What we're here to do is make tight, useful tools people can buy and apply in 5 minutes. A big one right now is called Prompt Packs. These are collections of proven instructions that get Claude to do a specific job really well, like writing sales emails for a dentist or planning a month of content for a coach. Makers sell these for around $17, and because it costs you nothing to make another copy, you keep 95% of every sale. You can go bigger too. A focused mini course that solves one specific problem sells for $47, and you can record it in an afternoon. Claude can even translate your product into other languages in minutes, so you can sell the same thing to people all over the world without learning a single new word. Put it up in a simple online store, and you're open for business. Prompt Packs are just a start. You can sell templates that do someone's boring setup for them, a planning system that runs their whole week, a swipe file of messages that actually get replies, a checklist that turns a 3-hour job into 20 minutes. Anything you had to figure out the hard way, you can hand to someone else for a small price. The magic is you build it once, then sell it thousands of times. It keeps selling while you sleep on a Saturday, on vacation, at 3:00 in the morning. You do the work once, and Claude helps you make it in an afternoon instead of a month. So think about what you already know that other people are struggling with right now. The things your friends always ask you for help with. The skill you might take for granted. That knowledge is worth real money, and now you finally have the tools to package it and sell it while you are sleeping. You're not too late, and you're not too small. You know what the best time to start was? Years ago. The second best time? Right now. Your first 10 customers are closer than you think. Now, the next worry creeps in.

好，听起来不错，但没人知道我的时候怎么获取客户？答案比你想象的小。你需要 10 个人。还记得 Peter 吗？他起步时没有听众。他公开构建，大声分享他在做什么，每一次成功和每一次失败，人们都跟着他并从他那购买，因为他们信任这趟旅程。从今天开始你也可以免费做同样的事。选一个你的目标群体已经在的地方：本地企业主的 Facebook 群组、LinkedIn、关于你话题的论坛。出现，有用。回答问题，分享你构建东西时学到的东西。贴一个你解决问题的前后对比。每天一次，找到正在问你的确切问题的人，给他们一个真正有用的答案，不带推销。花两周这样做，不再对这个社区是陌生人。你开始成为他们眼中拥有所有答案的人。

Okay, this sounds good, but how do I get customers when nobody knows who I am? The answer is smaller than you think. You need 10 people. Remember Peter? He had no audience when he started. He built in public, shared what he was making out loud, and every win and every flop, and people followed along and bought from him because they trusted the journey. You can do the same thing for free starting today. Pick one place where your people are already hanging out. A Facebook group for local business owners, LinkedIn, a forum about your topic. Show up, be useful. Answer questions, share what you learned building your thing. Post a before and after of a problem that you solved. Once a day, find someone asking about the exact problem you solved and give them a genuinely useful answer without a pitch connected to it. Spend 2 weeks doing that and stop being a stranger to this community. You start becoming the person that they think has all the answers.

这是我在 Mover Makers 课程中教给客户的框架：制作一个「金钱 50」名单。这 50 个人，如果他们认识你、喜欢你、信任你，今年就能给你带来真实的业务。不要请他们喝咖啡或挖空心思。先给他们带来真实的价值。推荐他们。分享他们的故事。免费帮他们解决一个小问题。你可以打开一个简单的电子表格，写下 50 个名字，每周挑几个真正去做。等到他们需要你的产品时，你自然而然就是他们想找的人。你在和 50 个可能改变你一整年的人建立真实的关系。所以，直接出击。这周给 20 家本地企业发邮件。给 10 个你已经认识的企业主发消息。20 个里有一个说好，你就赚到了比你在受不了的工作里一周还多的钱。所以，别再等着被发现。发现不会自己来敲你的门。你要去人们所在的地方，先帮助他们。让这段关系变成客户。你的前 10 个客户就在你已经在的房间里。你只是还没开始对话。那么，你打算什么时候开始？今天。你产出的工作让人们有理由找到你。所以，产出一些东西。把小胜利堆成无法忽略的东西。

And here's a framework that I teach our Mover Makers clients. Make a Money 50 list. That's the 50 people who, if they knew you, liked you, trusted you, could send you real business this year. Don't ask them for coffee or pick their brain. Bring them real value first. Feature them. Share their story. Solve one small problem for them for free. You can open a simple spreadsheet, write down 50 names, and every week pick a few and actually do it. By the time they need what you sell, you're the obvious person that they want to call. You're building real relationships with 50 people who can change your whole year. So, go direct. Email 20 local businesses this week. Message 10 people you already know who run companies. One yes out of 20 and you've made more than a week at a job that you can't stand. So, stop waiting to be discovered. Discovery is not going to come banging on your door. You are going to go where the people are and you help them first. You let the relationship turn that into a customer. Your first 10 customers are in the room you're already standing in. You just haven't started the conversation yet. So, when are you going to start it? Today. The work that you put out is what gives people a reason to find you. So, put something out. Stack small wins into something nobody can ignore.

好，这是最后一点，也是区分赚点小钱的人和彻底改变自己及全家生活的人的关键。不要止步于一个。一项服务、一个产品、一个应用，那是个好的开始，但只是你正在建造的帝国中的第一块砖。现在用 AI 获胜的人正在做很多小事情，每件赚一点，加总起来就很可观。还记得 Peter 吗？超过 40 个产品。大多数一无所获。少数几个改变了一切。他事先不知道哪个会爆。所以他不断发布，不断尝试。那是你真正的优势。AI 让尝试的成本几乎为零。所以你可以比历史上任何人都多挥几次棒。把你用过的系统变成一个产品。把你学到的东西变成一个课程。每一步都滋养下一步。你拿着钱，让它变得更好。你把它投回去：更好的工具、更多的时间、下一个想法。

Okay, so here's the last piece and I think it's the one that separates the people who make a little money from the people who completely change their whole life and their whole family's life. Don't stop at one. One service, one product, one app, that's a great start, but it's just the first brick in your empire you're building. The people winning with AI right now are doing a lot of small things that each make a little and it all adds up. Remember Peter? More than 40 products. Most made nothing. A few changed everything. He didn't know in advance which were going to hit. So, he kept shipping. He kept trying. That's your real advantage. AI makes the cost of trying almost nothing. So, you can take more swings than anyone in history has ever been able to take. You turn the system that you used into a product. You turn what you learned into a course. Each one just feeds the next one. So, you take the money and you make it better. You put it back in. Better tools, more time, the next idea.

你建造的最重要的东西不仅仅是钱，而是你成为什么样的人。第一次靠自己的双手和一点点 AI 赚到 100 美元时，我不知道，你身上有些东西永远地改变了。你不再把自己看作一个等待机会的人，而是开始把自己看作创造机会的人。那种信念比任何薪水都珍贵。因为一旦你拥有它，就没人能夺走。我做这件事的全部原因很简单：我想解决世界上最大的问题。我认为人们不够相信自己。AI 不能解决那个问题。你才能。通过开始、发布、向自己证明你远比之前以为的更有能力。你的第一块钱在等着你。好，现在你处于什么位置？你拥有了历史上最强大的工具，几乎免费为你工作，还有真实的证明：一个从零开始、害怕的人也能建立起自己自豪的生活。唯一缺失的是你。说「好」，今天就开始。所以，迈出第一步，发出第一条信息，建造第一个东西，让工作把你变成你骨子里已经是的那个样子。

And the most important thing that you're building isn't just the money, it's who you become. The first time you make $100 from something that you created with your own hands and a little AI, I don't know, something changes in you forever. You stop seeing yourself as someone waiting for a break and start seeing yourself as someone who makes their own. And that belief is worth more than any paycheck. Because once you have it, nobody can ever take it from you. The whole reason I do this is simple. I want to solve the world's biggest problem. I think people do not believe in themselves enough. AI doesn't fix that. You do. By starting, by shipping, by proving to yourself that you're capable of so much more than you ever gave yourself credit for. Your first dollar is waiting on you. Okay, so here's where you are right now. You've got the most powerful tool in history ready to work for you for almost nothing and real proof that one person starting from scratch and scared can build a life that they're proud of. The only missing piece is you. Saying yes and starting today. So, take the first small step, send the first message, build the first thing, and let the work turn you into the person you already have it in you to be.

企业工作的安全感已经不存在了。安全的工作即将变得不安全。今年到目前为止，公司已经裁掉了超过 80 万个岗位。这是自疫情以来我们看到的最高的数字。密歇根西部一家大公司计划裁员数百人。今晚，总部在大急流城的 Acrisure 告诉我们，人工智能正在取代实际员工。超过 80% 的学生觉得他们在学校学不到任何关于创业的知识，尽管大多数人想创业。生活中唯一不是赌博的事就是主动出击。而你被教导主动出击是赌博，因为学校系统本质上就是为培养工厂工人而创建的。我们的学校系统不教我们任何关于钱的东西。一点都没有。可悲。所以 25 岁时，我重新投入教育，但这次我开始学习的不是书本里的东西，而是那些真正创造财富的人。坚持传统的职业道路限制了你的影响力，让你痛苦，并阻止你与世界分享你独特的天赋。我的感觉是，即使是那些进了精英大学的孩子，也像通过了中国的普通话考试，但你已经筋疲力尽，余生不会再做什么了。18 岁就 burnout 了。你承担计算过的风险去创业，意识到你可能要放弃另一份工作几年的稳定收入，以及其他。那是一个很值得冒的风险。如果你不冒那个风险，我觉得你极有可能后悔。你打算在哪里花费时间和精力，是你一生中最重要的决定之一。我 19 岁时，做了最艰难的选择。我在上大学，有一份安全的六位数投资银行工作 offer，是每个人都想要的工作，但我也有机会持有生物科技创业公司 30% 的股份，每月只赚 300 美元。我选择了创业。我选择了奋斗，午餐吃豆子，因为坐在格子间里做我讨厌的工作比没钱更让我害怕。我知道我必须掌控自己的收入。想想桑德斯上校。65 岁时，他只有 105 美元的社会保障支票。他没有去当地商店找一份更好的工作。

Security in a corporate job doesn't exist anymore. The safe job is about to be unsafe. So far this year, companies have cut more than 800,000 jobs. That's the highest number we have seen since the pandemic. A major West Michigan company plans to cut hundreds of jobs. Tonight, Grand Rapids-based Acrisure is telling us that artificial intelligence is replacing actual employees. Over 80% of students feel they learn nothing about entrepreneurship in school, even though most want to start their own businesses. The only non-gamble in life is going on offense. And you've been taught that going on offense is the gamble because the school system was literally created to create factory workers. Our school systems teach us nothing about money. Nothing. It's pathetic. So, at 25, I recommitted to my education, but this time I started studying not things that were in books, but people that had actually created wealth. Sticking to a traditional career path limits your impact, keeps you miserable, and stops you from sharing your unique genius with the world. My sense is that even for the kids that get into the elite colleges at this point, it's like you've passed some Mandarin examination in China, but you're just so exhausted, you're never going to do anything more with the rest of your life. You're burned out at 18. You take a calculated risk to start a company realizing you may forego a couple of years of steady income in another job, and whatever else. That's a great risk to take. And if you don't take that risk, I think you have a very high chance that you end up regretting that. Where are you going to spend your time and your energy is one of the most important decisions you get to make in life. When I was 19, I had the hardest choice to make. I was in university and I had a job offer for a safe six-figure investment banking job. It was a job everybody wanted, but I also had a chance to own 30% of a biotech startup making only $300 a month. And I picked a startup. I chose to struggle, eat beans for lunch because the thought of sitting in a cubicle doing work I hated scared me more than being broke. I knew I had to take control of my own income. Think about Colonel Sanders. At 65 years old, he had a tiny $105 social security check. He didn't go looking for a greater job at a local store.

他带着自己的炸鸡配方上路，睡在车里。他遭遇了一千零九次拒绝，终于有人同意了他的特许经营想法。他证明了无论年龄多大，你都可以通过拥有自己的想法而非为别人打工来创造巨额财富。布莱恩·切斯基和乔·格比亚在旧金山付不起房租。他们没有急于去找安稳的正常工作。相反，他们在地板上放了三个气垫床，在本地设计会议期间收费让人来睡。这个简单的想法变成了 Airbnb。他们创建了一家价值上亿美元的公司，因为他们寻求创造性的问题解决方案，而不是追求安稳的企业薪水。现在你可能认为你需要银行里有数千美元才能开始自己赚钱。你以为你需要有钱的父母或一笔巨额贷款才能成功，但事实并非如此。桑德斯上校在 65 岁时身无分文。Airbnb 始于三个廉价气垫床。你不需要钱来赚钱。你只需要一个待解决的问题和迈出第一步的勇气。

He took his chicken recipe, hit the road, and slept in his car. He faced a thousand and nine rejections before finally someone said yes to his franchise idea. He proved that you can create massive wealth at any age just by owning your own ideas instead of working for someone else. Brian Chesky and Joe Gebbia couldn't pay their rent in San Francisco. They didn't rush out to get safe normal jobs. Instead, they put three air mattresses on their floor and charged people to sleep there during a local design conference. That simple idea turned into Airbnb. They created a hundred million-dollar company because they looked for a creative way to solve a problem instead of looking for a safe corporate salary. And right now you might be thinking that you need thousands of dollars in the bank to start making your own money. You think you need rich parents or some giant loan to succeed, and that's not true. Colonel Sanders was broke at 65. Airbnb started with three cheap air mattresses. You don't need money to make money. You just need a problem to solve and the courage to take the first step.

要想不靠工作赚钱，你必须意识到价值从何而来。你因给别人带来价值而获得报酬。带来价值最简单的方法就是直接审视自己的生活。你的使命源于你的痛苦。你最挣扎的事情正是你想帮助他人克服的事情。所以，回想你的过去。如果你在健身方面遇到过困难并找到了一套有效的系统，那套系统就是你的新生意。如果你曾与焦虑作斗争并找到了管理方法，那个方法就是你的生意。你不需要一个花哨的商科学位来实现这一点。你只需要比你试图帮助的人领先一步。超过 62% 的亿万富翁完全是白手起家，这意味着他们通过解决实际问题创造了财富，而不是继承现金。人们付钱给你解决他们的问题，因为他们迫切想要跳过你已经经历过的痛苦。你出售的是速度和便利。如果你能帮助某人跳过 5 年痛苦试错的过程，他们就会为这个捷径付费。所以，不要以为你需要发明下一个大型科技平台才能成功。看看你所在城镇的本地企业。他们在营销、会计、日常运营方面需要帮助。他们目前面临巨大的问题。你可以介入并帮助解决这些问题。当你完全专注于服务他人并解决他们实际痛点时，你就不再像一个乞讨薪水的员工，而是像一个真正定价的企业家。你不再递出弱小的简历，而是递出强大的问题解决方案。这种心态的转变改变了一切。你从希望老板选中你转变为知道市场迫切需要你。所以，你必须停止寻找公司雇佣你，开始寻找需要帮助的人。金钱总是追随你提供的价值。所以，如果你解决了一个 100 美元的问题，你赚一点钱。如果你解决了一个 1000 美元的问题，你会赚更多的钱。很简单。你现在的任务是找出你知道如何解决的最昂贵的问题，然后找到那些迫切渴望那个解决方案的人。

To make money without a job, you've got to realize where value actually comes from. You get paid for bringing value to other people. The absolute easiest way to bring value is to look directly at your own life. Your purpose comes from your pain. Whatever you struggle with the most is exactly what you want to help other people overcome. So, think about your past. If you had a hard time getting fit and you figured out a system that works, that system is your new business. If you struggled with anxiety and found a way to manage it, that method is your business. You don't need a fancy business degree to make this happen. You just need to be one step ahead of the person that you're trying to help. Over 62% of billionaires are totally self-made, meaning they've created their wealth by solving real problems, not by inheriting cash. People pay you to solve their problems because they desperately want to skip the pain that you have already gone through. You're selling speed and convenience. If you can help someone skip 5 years of painful trial and error, they pay you for that shortcut. So, don't think you need to invent the next big tech platform to be successful. Look at the local businesses in your town. They need help with their marketing, their accounting, their daily operations. They've got massive problems right now. You can step in and help fix those problems. When you focus entirely on serving others and solving their actual pain points, you stop acting like an employee begging for a simple paycheck and you start acting like a true entrepreneur commanding a premium price. You stop handing out weak resumes and start handing out powerful solutions for problems. This simple shift in your mindset changes everything. You go from hoping that a boss picks you to knowing that the market desperately needs you. So, you've got to stop looking for a company to hire you and start looking for a person to help. The money will always follow the value you provide. So, if you fix a $100 problem, you make a little bit of money. If you fix a $1,000 problem, you make a lot more money. It's simple. Your job right now is to identify the most expensive problem you know how to solve and then go find the exact people who are crying out for that exact solution.

但是，发现问题只是第一步，因为你的周围环境可能正在暗中破坏你的成功机会。改变环境以改变心态。你当前的环境被完美设计来让你保持现状。所以，如果你的朋友都有传统工作，他们会不断告诉你找份安稳工作。他们不是想伤害你，只是不理解你的宏大愿景。研究表明，你采用最亲近之人的习惯和心态的可能性高达 61%。所以，如果你想自己赚钱，你必须改变你的日常环境。你必须完全屏蔽负能量。限制你接触那些怀疑你的人，并用极度的积极和你真正想听的信息来填补空白。如果你在自己的城镇还找不到支持你的朋友，那就去网上找。阅读有力量的书，听优秀的播客，观看那些已经做着你所向往之事的出色人士的 YouTube 视频。我创办我的 YouTube 频道是因为我想让自己身边围绕着历史上一些最伟大的头脑。我希望每天早上都能听到史蒂夫·乔布斯和沃伦·巴菲特在我耳边。我希望他们强烈的雄心能感染我。你必须对你的晨间例行活动极度用心。不要醒来就立刻浏览有毒的社交媒体或令人沮丧的新闻。用让你相信自己的内容开始新的一天。当你每天接触伟大，它就会开始变得完全正常。很快，安于一个无聊隔间的想法会让你感到完全疯狂。你会开始想得更远大，行动更快，对自己期望更高。仅仅通过改变你每天看什么、听什么，你就能真正重新连接你的整个大脑，取得巨大成功。所以，把它当成花园，对吧？你的头脑就是一座花园。如果你播下负面的种子，你就会长出一个巨大的负面人生。如果你播下信念的种子，你就会长出一个巨大的帝国。你必须无情地保护你的注意力。所以，停止把注意力放在让你感到渺小的事情上，开始痴迷于让你感到强大的想法。当你改变输入的那一刻，输出将永远改变。

But, finding a problem is only the first step because your surroundings might be secretly destroying your chances of success. Change your environment to change your mind. Your current environment is perfectly designed to keep you exactly where you are right now. So, if your friends all have traditional jobs, they'll constantly tell you to get a safe job. They aren't trying to hurt you, they just don't understand your big vision. Research shows that you're up to 61% more likely to adopt the exact habits and mindsets of the people closest to you. So, if you want to make your own money, you must change your daily environment. You've got to completely shut out the negativity. Limit your access to people who doubt you and fill that empty space with extreme positivity and the specific messages you actually want to hear. So, if you can't find supportive friends in your own town yet, go find them online. Read powerful books, listen to great podcasts, watch amazing YouTube videos from the exact people who are already doing what you want to do. I started my YouTube channel because I wanted to surround myself with some of the greatest minds in history. I wanted Steve Jobs and Warren Buffett in my ear every single morning. I wanted their intense ambition to rub off on me. You've got to be incredibly intentional with your daily morning routine. Don't wake up and immediately scroll through toxic social media or the depressing news. Start your day with content that makes you believe in yourself. When you consume greatness daily, it starts to feel completely normal. Soon, the idea of settling for a boring cubicle will feel totally insane to you. You'll begin to think bigger, act faster, expect so much more of yourself. You can literally rewire your entire brain for massive success just by changing what you look at and who you listen to every single day. So, treat it like a garden, right? Your mind is a garden. If you plant negative seeds, you'll grow a massive negative life. If you plant seeds of belief, you'll grow a massive awesome empire. You've got to ruthlessly protect your focus. So, stop giving your attention to things that make you feel small and start obsessing over the ideas that make you feel powerful. The moment you change your inputs, the outputs will transform forever.

但是，一旦你改善了周围环境，你需要一个系统来真正让自己行动起来，这就引出了简单的 2% 技巧。利用 2% 法则来建立巨大动力。你现在缺少的最大东西就是动力。你拥有一个真正伟大的想法，但你没有采取任何实际行动。你一直在过度思考。你希望在最终推出之前一切都能 100% 完美。你想要完美的标志、完美的网站、完美的商业计划。别再这样做了。完美主义只是你在害怕。研究表明，完美主义实际上降低了你的生产力，并增加了严重的精神倦怠。你不需要一个完美的计划。你只需要执行前 2%。如果你的目标是写一本书，一本畅销书，前 2% 就是只写一页。如果你的目标是创建一个大型 YouTube 频道，太好了。前 2% 就是拿出手机录制你的第一个非常凌乱的视频。不要担心第 100 步，完全集中于第一步。现在立即采取最小、最容易的行动。一旦你迈出第一步，你的大脑就会获得一个快速胜利。

But, once you fix your surroundings, you need a system to actually get you moving, which brings us to the simple 2% trick. Use the 2% rule to build massive momentum. The biggest thing you're missing right now is just momentum. You're sitting on a truly great idea, but you haven't taken any real action. You're constantly overthinking it. You want everything to be 100% perfect before you finally launch. You want the perfect logo, the perfect website, the perfect business plan. Stop doing that. Perfectionism is just you being afraid. Studies reveal that perfectionism actually decreases your productivity and increases severe mental burnout. You don't need a perfect plan. You just need to execute the first 2%. If your goal is to write a book, a best-selling book, the first 2% is writing just one single page. If your goal is to start a massive YouTube channel, awesome. The first 2% is pulling out your phone and recording your first really messy video. Don't worry about step 100, just focus completely on step number one. Take the absolute smallest, easiest action right now. Once you take that first step, your brain gets a quick win.

快速的胜利能建立信心，而信心能创造动能。所以，当我写关于动能的书时，我没有策划好几个月。我只是疯狂地开始打字。身体动作本身就会产生你需要的能量，让你坚持下去。所以，等待完美时刻会怎样？它保证你会永远等下去。行动每次都能治愈恐惧。当你向前迈进时，你根本没有时间坐在那里怀疑自己。所以，不要让你最伟大的想法在脑海中默默消亡。把它们放到现实世界中去。混乱地开始，从小处开始。但你绝对要什么时候开始？今天。你的第一次尝试看起来疯狂、荒谬都没关系。唯一重要的是你不再原地踏步。你终于上场了。每个大公司都是从微小、有缺陷的小实验开始的。你也不例外。所以，克服犹豫，点击发布，打个电话，看看你的生活如何迅速开始改变。

And that quick win builds confidence and that confidence creates momentum. So, when I wrote my book about momentum, I didn't plan it out for long months. I just started typing furiously. The physical action itself creates the energy you need to keep going. So, waiting around for the perfect moment, what does it do? It guarantees that you'll wait forever. Action cures fear every single time. When you're moving forward, you simply don't have the time to sit there and doubt yourself. So, don't let your greatest ideas die just silently here in your head. Put them out into the real world. Start messy. Start small. But, you've absolutely got to start when? Today. It doesn't matter if your first attempt looks crazy, ridiculous. The only thing that matters is that you aren't just standing still anymore. You're finally in the game. Every massive company started as some tiny, flawed, little experiment. You are no different. So, push through the hesitation, click publish, make the call, and watch how quickly your life begins to change.

不过，既然你已经行动了，就得为最艰难的阶段做好准备。这也是几乎所有人放弃的地方。预期一开始会很糟糕。所以，你得接受一个残酷的现实：你对任何新事物的第一次尝试都会极其糟糕。你的第一个产品会有很多缺陷。你的第一个视频会非常尴尬。你的第一次重要销售电话会感觉很别扭。这完全正常。每个人都是从底层开始的。你只是看不到那些混乱、隐藏的起点。数据显示，真正掌握任何复杂技能需要大约一万小时的刻意练习。你无法跳过挣扎。我刚开始做 YouTube 时，完全吓坏了。我害羞、安静、内向，不喜欢上镜。我花了 350 个视频才不再完全尴尬地回看自己，花了 700 个公开视频才终于对自己制作的某个内容感到受启发。我做了几百个糟糕的视频，你可以回去看看。但我还是坚持了下来。大多数人因为尝试了五次、期望立刻成为世界级就放弃了。他们让自尊心阻止了自己取得实际进步。所以，你愿意尝试并表现糟糕反而成了秘密优势。拥抱非常尴尬的阶段。把早期的失败看作数据，它们将是你攀登过程中的故事。每次失败，你都确切学到了下次不该做什么。你会成为他人的启发。如果你能忍受一段时间看起来愚蠢，最终你会变得势不可挡。生活中唯一的真正失败是在变好之前放弃。所以，你得允许自己做一个彻头彻尾的初学者。停止把你的第一章和别人第二十章比较，对吧？你的旅程就是你的旅程，这没关系。投入那些枯燥的重复，做不光彩的工作。你想要的精通在无数次糟糕尝试的另一边等着。

Now that you're moving though, you've got to prepare yourself for the hardest phase of all. And this is where almost everyone quits. Expect to be terrible at first. So, now you got to accept a really harsh reality. Your first attempt at anything new is going to be absolutely terrible. Your first product will have tons of flaws. Your first uh video will be incredibly embarrassing. Your first major sales call will feel completely awkward. And that is completely normal. Everyone starts out at the bottom. You just don't see the messy, hidden starts. Data shows that it takes roughly 10,000 hours of deliberate practice to truly master any complex skill. You just can't skip the struggle. When I first started on YouTube, I was completely terrified. I was shy, quiet, introverted. I did not like being on camera. It took me 350 videos before I wasn't completely embarrassed to watch myself back and 700 public videos before I actually felt inspired by one piece of content that I made. And I made absolutely hundreds of terrible videos. You can go back and watch them. But, I kept going anyway. Most people just quit because they tried five times and they expected to be world-class immediately. They let their ego stop you from making actual progress. So, the fact that you're willing to try and be terrible becomes an actual secret advantage. So, embrace the highly awkward phase. Look at your early failures as data and that's going to be part of your story as you climb. Every single time you fail, you learn exactly what not to do the next time. You'll be an inspiration to others. If you can handle looking foolish for a little while, you'll eventually become completely unstoppable. The only real failure in life is quitting before you get good. So, you've got to give yourself permission to be a total beginner. Stop comparing your chapter one to somebody else's chapter 20, right? Your journey is your journey, and that is okay. So, put in the boring reps, do the unglamorous work. The mastery that you want is waiting on the other side of a thousand terrible attempts.

一旦你熬过了那个尴尬阶段，就可以通过借鉴成功者的确切蓝图来加快成果。模仿他人的巨大成功。你不需要自己摸索一切。这是我早期犯的最大错误之一。你不需要重新发明轮子来赚大钱。最聪明的创业者会研究那些已经成功的人，并直接模仿他们的成功方式。所以，如果你想建立一个十万美元的咨询业务，找一个已经做到的人。研究他们的公开网站，查看他们的具体定价，看他们如何与高端客户交谈，然后深思熟虑地将这些经过验证的原则应用到你自己独特的风格中。根据小企业管理局的数据，接受直接指导并严格模仿被证明有效策略的企业，在头五年生存下来的可能性是其他企业的两倍。当我的第一个生意陷入困境时，我感到完全迷茫，不知道如何扭转局面。于是我决定深入研究一家非常成功的软件公司——微软，因为我当时也有一家软件公司。我观察他们如何运营，如何获取第一批客户，而不是现在如何多赚一百万。我没有抄袭他们，而是直接从比尔·盖茨的强大框架中学习。那一个专注的决策拯救了我的整个公司。成功总会留下线索。那里有一张路线图，让你可以做任何你想做的事，实现任何目标。你只需要足够谦虚和好奇，主动去跟随它。所以，阅读伟大人物的传记，观看你仰慕和尊敬的表演者的长篇访谈。找到他们日常行为中隐藏的模式，然后创造性地将它们应用到你的情况中。为什么要花十年时间犯痛苦的大错，而你可以在十天或十小时内从别人的昂贵经验中学习？所以，做一个伟大的学生，你通往财务独立的道路会快得多。你不是缺乏能力，只是缺乏正确的模型。找到你理想的模型，不懈地研究它，为你自己特殊的风味构建蓝图。

And once you survive that awkward phase, you can speed up your results by borrowing the exact blueprints of people who've already won. Model the massive success of others. You don't need to figure out all of this on your own. That was one of the biggest mistakes I made early on. You don't have to reinvent the wheel to make a massive fortune. The smartest entrepreneurs study the exact people who've already won and simply model their success. So, if you want to build a $100,000 consulting business, find someone who already did exactly that. Study their public website, look at their specific pricing, see exactly how they talk to their premium clients, then thoughtfully apply those same proven principles to your own unique style. According to the Small Business Administration, businesses that receive direct mentoring and strictly model proven strategies are two times more likely to survive their first five difficult years. When my first business was struggling, I felt completely lost. I had no real idea how to turn things around. Then I decided to intensely study a highly successful software company, Microsoft, cuz I had a software company. I looked at how they operated, looked at how they got their first clients, not how they make an extra million now. I didn't steal or copy them, but I learned directly from Bill Gates' powerful framework. And that single focus decision saved my entire company. Success always leaves clues. There's a roadmap out there for you to do whatever you want and achieve whatever you want. You just have to be humble and curious enough to actively go and follow it. So, read the biographies of great leaders. Watch the long-form interviews of the performers that you look up to and respect. Find the hidden patterns in their daily behaviors and then creatively adapt them to your situation. Why would you spend 10 years making deeply painful mistakes when you can learn from someone else's expensive experience in just 10 days or 10 hours? So, being aggressive student of greatness and your path to financial independence will be so much faster. You don't lack the ability. You just lack the right model. So, find your ideal model, study them relentlessly, build your own blueprint for your special flavor.

然后，当你有了正确的模型，你需要正确的人。有一种特定的方式可以让最有影响力的CEO接你的电话。建立真实的关系，而不是虚假的粉丝。所以，大多数人认为在线赚钱意味着你肯定需要数百万随机的粉丝，对吧？你认为你需要疯传才能成功。那是一个巨大且危险的干扰。你不需要一百万个随意订阅者来赚一百万美元。你只需要深度、非常有意义的关系。不要担心虚荣指标，它们会不断浪费你的时间。相反，通过高价值的联系专注于直接的业务发展。我们在「Movement Makers」项目中教授的一个我最喜欢的策略是商业发展节目。这是一个专门的访谈节目。不要一直打冷电话给潜在客户。热情地邀请他们上你的节目分享他们的故事。人们喜欢谈论自己。当你突出介绍他们时，他们会感到被重视，你就能建立关系。统计数据清楚地表明，84% 的B2B销售恰恰始于温暖的推荐或强大的现有关系。当你采访某人时，你会与他们共度真正的专注时间，建立真实的信任。这种真诚的信任会转化为利润丰厚的合作伙伴关系、大量的推荐和高付费客户。你的新频道只有200个订阅者完全没关系。我们要追求的是那些高需求但低媒体需求的人。你现在就是以媒体的身份进入。

And then when you've got the right model, you need the right people. And there's a specific way to get the most powerful CEOs to take your call. Build real relationships instead of fake followers. So, most people think that making money online means you definitely need millions of random followers, right? You think that you need to go incredibly viral to succeed. And that's a massive and actually dangerous distraction. You don't need a million casual subscribers to make a million dollars. You just need deep, highly meaningful relationships. Don't worry about the vanity metrics. They will constantly waste your time. Instead, focus on direct business development through high-value connections. One of my favorite strategies that we teach inside our Movement Makers program is a business development show. It's a dedicated interview show. Don't constantly cold call potential clients. Warmly invite them onto your show to share their story. People love talking about themselves. When you feature them prominently, they feel valued and you build a relationship. Statistics clearly show that 84% of B2B sales start exactly with a warm referral or a strong existing relationship. When you interview someone, you spend real focused time with them. You build authentic trust with them. That genuine trust turns into lucrative partnerships, massive referrals, highly paying clients. It literally doesn't matter if your new channel only has 200 total subscribers. We're going after people who have high demand but low media demand. You're coming in as media right now.

你能结识那些建立了价值数百万美元人脉的顶尖行业领袖。所以别担心那些随机的点击，开始积极地追求真正的对话。为你迫切想要合作的那些人创造巨大的价值，突出他们的深厚专长，向他们提出极其精彩的问题，在上线前做好研究，给他们一个漂亮的平台来分享他们的故事。当你主动成为一个超级连接者和支持者时，大钱自然会跟着你走。你的人脉就是你真正的净资产。所以从今天开始有策略地、有意识地构建它。

You can get top industry leaders who built multi-million dollar networks. So don't worry about random clicks and start aggressively chasing real conversations. Add massive value to the exact people you desperately want to work with. Feature their deep expertise. Ask them incredibly great questions. Do your research before you have them on. Give them a beautiful platform to share their story. When you actively become a super connector and a supporter, the big money naturally follows you everywhere you go. Your network is truly your net worth. So start building it deliberately and strategically today.

别再担心算法了，开始痴迷于那些你真正想要服务的人。建立这样的人脉需要极度的专注，这意味着你必须彻底改变你管理 24 小时的方式。让每一天都真正有意义。你有限的时间是你最宝贵的资产。如果你想永久地逃离无止境的工作循环，建立自己精彩的人生，就必须最大化你的日常行动。所以你每天早上醒来都要有清晰的意图。让今天真正有意义。在你今晚头靠枕头之前，做一件能让你离梦想更近一步的事。创作一件美丽的艺术品，发送一封非常重要的邮件，录制一个极有帮助的视频。今天创造一些你未来孙子孙女渴望看到的东西。研究强烈表明，每天完成一项非常有意义的任务能显著提升你的整体生活满意度，并保证长期成功。为了给那些有意义的工作腾出时间，你必须无情地管理你的繁忙日程。你必须消除、自动化或委派其他所有事情。如果某件任务不能直接服务于你的核心使命，就停止做它。如果一个基本的计算机程序或 AI 能做，立即自动化。如果别人能做得更便宜，马上雇佣他们。不要把你独特的天赋浪费在无聊的琐事上。只专注于那些真正能推动大局的高层次任务。

Stop worrying about the algorithm and start obsessing over the actual human beings you want to serve. Building that network takes extreme focus, which means you've got to completely change how you manage your 24 hours. Make every single day truly count. Your limited time is your absolute most precious asset. If you want to permanently escape the endless job cycle and build your own incredible life, you've got to maximize your specific daily actions. So you wake up every morning with a clear intention. Make today truly count. Before you hit your head on the pillow tonight, do one specific thing that moves you significantly closer to your dream. Make one beautiful piece of art. Send one highly important email. Record one incredibly helpful video. Create something today that you desperately want your future grandkids to see. Research strongly indicates that completing just one highly meaningful task a day significantly boosts your overall life satisfaction and guarantees long-term success. To make real time for that meaningful work, you've got to ruthlessly manage your busy schedule. You must eliminate, automate, or delegate absolutely everything else. If a specific task doesn't directly serve your core mission, stop doing it. If a basic computer program or AI can do it, automate it immediately. If someone else can do it significantly cheaper, hire them right away. Don't waste your unique genius on boring busy work. Focus only on the high-level tasks that actually move the big needle forward.

当你最终掌控了自己的日常时间，你就立刻完全掌控了自己的个人收入。你不再绝望地用时间换取一份平淡无奇的固定薪水，而是开始积极地用巨大的价值换取丰厚的财务回报。你已经完全具备了建立自由美好生活所需的一切。你只需要坚定地决定自己准备好了，去站出来并抓住它。这就引出了最重要的事实，我希望你每天早上醒来都能记住：你的信念是你终极的超能力。你完全有能力按照自己的方式建立庞大的生活。所以相信你的愿景，采取杂乱的行动，永远不要让恐惧替你决定。

When you finally take control of your daily time, you instantly take total control of your personal income. You stop hopelessly trading hours for a flat, boring salary and start aggressively trading massive value for huge financial returns. You already have absolutely everything it takes to build a beautiful life of total freedom. You just have to firmly decide that you're ready to step up and claim it. And this brings us to the absolute most important truth of all, and it's something that I hope that you remember every single morning when you wake up. Your belief is your ultimate superpower. You are entirely capable of building a massive life on your own terms. So trust your vision. Take the messy action and never let fear make your decisions for you.

你的智力正是你不成功的原因。聪明可能实际上在拖你的后腿。每天我都看到智商极高的人才输给只有他们一半天赋的人。为什么？因为智力本身并不会自动转化为结果。如果你继续让聪明才智主导一切，你会看到那些普通人——那些持续出现、奋力前行的人——直接跳到你前面。最糟糕的是？世界错过了你的天才。那个本应治愈癌症的女性可能被困在一份没有前途的工作中，因为她不相信自己或不采取行动。想想龟兔赛跑。那只快速、自负的兔子（聪明的那位）打了盹，以为已经赢了比赛。而缓慢但稳健的乌龟继续前进，率先冲过终点线。在现实生活中，太多聪明人表现得像兔子。他们对大脑能力如此自信，以至于变得自满或过度复杂化一切，而那些不那么引人注目的乌龟则默默赢得了胜利。当兔子一开始感觉不错，但它赢不了比赛。我通过痛苦的方式学到了这一点。在我 20 岁出头时，我有一个改变一生的机会，可以将我的第一家公司以数百万美元出售。我试图做一个有详细计划的聪明孩子，结果过度计划了一切。我花了几个月时间构思完美的商业计划，而不是实际做点什么。猜猜发生了什么？一家大公司来收购像我这样的企业，但我们还没准备好行动。最后是我的公司和最大的竞争对手之间抉择，我们输了。那个竞争对手被以 4000 万美元收购，而我还在打磨计划。4000 万美元？那很痛。我本可以以 4000 万美元卖掉公司，但因为太追求完美而错过了机会。那次失败唤醒了我。我意识到我聪明的计划实际上是恐惧的伪装——害怕犯错，害怕不够完美。完美主义其实就是恐惧。我们称之为勤奋，但其实你只是害怕。之后我决定成为一个正在康复的完美主义者。现在当我有个好主意时，我强迫自己在脑子想出 20 个等待理由之前立即行动。我学到了一个执行得马马虎虎的计划，比一个停留在脑子里的完美计划要好。现在你可能会想：“Evan，你是说我应该停止聪明吗？难道我要为了成功而变笨吗？”不，我不是说放弃你的大脑或鲁莽行事。我是说你必须改变使用智力的方式。现在你的聪明才智在主导一切，却把你逼进了死胡同。你可能为自己是房间里最聪明的人而自豪，但这对你有用吗？如果你这么聪明，为什么还没达到你想要的位置？事实是，没有执行的原始智力让你一事无成。你必须走出自己的头脑，进入行动。聪明是天赋，但如果你不用勇气、纪律和努力去配它，它绝对会拖你后腿。不要让你的自我或害怕看起来不聪明阻止你成长。唯一比被认为不聪明更糟糕的事，就是充满潜力却从未取得任何成就。所以是的，保留你的智力，但要让它为你工作，而不是与你作对。

Your intelligence is the reason you're not successful. Being smart might actually be holding you back. Every day I see brilliant people with sky-high IQs lose to others with half their talent. Why? Because intelligence alone doesn't automatically translate to results. If you keep letting your smarts run the show, you'll watch those average people, the ones who show up consistently and push through, leapfrog right over you. And the worst part? The world misses out on your genius. The woman who should have cured cancer might be stuck in a dead-end job because she didn't believe in herself or take action. Think of the tortoise and the hare. The fast, cocky hare, the smart one, took a nap thinking he had the race won. The slow but steady tortoise kept going and crossed the finish line first. In real life, too many smart people act like the hare. So confident in their brain power that they get complacent or overcomplicate everything while the less assuming tortoises quietly grind out the win. Being the hare might feel good at first, but it doesn't win races. I learned that the hard way. In my early 20s, I had a shot at a life-changing deal selling my first company for millions of dollars. I was trying to be the smart kid with a detailed plan, and I over-planned everything. I spent months crafting the perfect business plan instead of actually doing something. And guess what happened? A big company came looking to buy businesses like mine, but we weren't ready to move. It came down to my company and our biggest competitor, and we lost. And that competitor of ours got bought for $40 million while I was still polishing my plan. $40 million? That stung. I could have sold my business for $40 million, but I missed my shot because I was being too perfect. That failure woke me up. I realized my smart plan was really just fear in disguise. Fear of making a mistake, fear of it not being perfect. Perfectionism is really just fear. We call it diligence, but really you're just scared. I decided to become a recovering perfectionist after that. Now when I get a great idea, I force myself to act on it immediately before my brain can come up with 20 reasons to wait. I learned that a half-assed plan that you actually execute is better than a perfect plan that stays in your head. Now at this point you might be thinking, "Evan, are you saying I should stop being smart? Am I supposed to dumb it down to succeed?" No, I'm not saying abandon your brain or act recklessly. I'm saying you have to change how you use your intelligence. Right now your smarts are running the show and running you into a wall. You probably pride yourself on being the smartest person in the room, but is that working out for you? If you're so smart, why aren't you where you want to be? The truth is raw intelligence without execution gets you nowhere. You have to get out of your head and into action. Being smart is a gift, but if you don't pair that gift with courage, with discipline, with hustle, it will absolutely hold you back. Don't let your ego or fear of not looking smart keep you from growing. The only thing worse than being seen as not smart is being full of potential and never actually achieving anything. So yes, keep your intelligence, but put it to work for you, not against you.

那么我们来谈谈如何解决这个问题。把你的智力变成资产而不是负债。开始吧。为什么聪明人难以成功以及如何扭转局面。第一，你过度思考一切。聪明人容易陷入分析瘫痪。你的大脑看到每个问题的 20 个角度。你能想象所有可能的结果，所有这些分析让你原地打转。听起来熟悉吗？你计划、计划、再计划，而实际上什么都没发生。与此同时，一个只有你一半脑力的人只是选了一个方向就出发了。他们得到了结果，而你还在脑子里打转。关键在于：想做什么和实际做什么是完全不同的两件事。

So let's talk about how to fix this. Let's turn your intelligence into an asset instead of a liability. Here we go. Why smart people struggle with success and how to turn it around. Number one, you overthink everything. Smart people can get stuck in analysis paralysis. Your brain sees 20 angles to every problem. You can imagine every possible outcome and all that analysis leaves you spinning in circles. Sound familiar? You plan and you plan and you plan and nothing actually happens. Meanwhile, someone with half your brainpower just picks a direction and goes. They get results while you're still in your head. Here's the deal. Thinking about doing something and actually doing it are completely different things.

无论你的想法多么出色，都必须付诸行动。认知心理学研究甚至表明，过度思考会导致更糟的决策，因为你开始自我怀疑，把简单问题复杂化。那解决方案是什么？做决定，然后行动。给自己设定决策期限，然后执行。相信直觉，开始行动。你可以在过程中调整方向。记住，真正的进步发生在现实世界，而不是你的头脑里。别让过度思考扼杀你的动力。

No matter how brilliant your idea is, you must act on it. Studies in cognitive psychology even show that excessive deliberation can lead to worse decisions because you start second-guessing yourself and overcomplicating simple choices. So, what's the solution? Decide and go. Give yourself a deadline to make a decision and then execute. Trust your intuition and start moving. You can adjust course as you go. Remember, real progress happens in the real world, not in your head. Don't let overthinking murder your momentum.

第二，你追求完美，这会拖慢你。这是我的诅咒。在学校里，你可能是拿 A 的学生，设定极高的标准。但在生活和商业中，这些高标准反而会阻碍你。你重写开头章节七次，却从未出版书。你无休止地调整产品，因为觉得还不够好不能发布。猜怎么着？完美是进步的敌人。成功的人先执行，再迭代。不成功的聪明人则不断打磨永远见不到光的草稿。一位创业者说得好：你无法改进不存在的东西。你无法改进从未发布的产品。平均水平的执行者往往打败完美主义者，因为他们愿意先拿出“足够好”的版本，然后再改进。我自己 4000 万美元的失误就源于完美主义。我等待并想要完美的计划，结果太迟了。从我的错误中学习。不完美地发布，拥抱错误。完成胜过完美。记住那种追求完美的冲动吗？那其实是恐惧。完美主义是穿着燕尾服的恐惧。它看起来体面甚至令人钦佩，但正在扼杀你的成功。所以，直面恐惧，将你的作品公之于众，带着瑕疵。进步每次都战胜完美。

Number two, you're chasing perfect and it's slowing you down. This was my curse. In school, you might have been the kid who got A's, who set super high standards. In life and business, those high standards can actually hold you back. You rewrite the opening chapter seven times and never publish the book. You tinker with your product endlessly because it's not good enough yet to launch. Guess what? Perfect is the enemy of progress. Successful people execute and then iterate. Unsuccessful smart people keep polishing a draft that never sees the light of day. Here's how one entrepreneur put it, you can't refine what doesn't exist. You can't improve a product that never launched. Average performers often beat perfectionists because they're willing to put out good enough and then improve later. My own $40 million mistake was due to perfectionism. I waited and wanted the perfect plan and I was too late. Learn from my mistake. Launch messy, embrace mistakes. Done is better than perfect. And remember that urge to be perfect? It's really fear. Perfectionism is fear in a tuxedo. It looks respectable, even admirable, but it's killing your success. So, punch fear in the face by putting out your work, flaws and all. Progress beats perfection every time.

第三，你依赖天赋而非努力。这一点很扎心，但我见过很多次。事情对你来说很容易：好学校、好工作、学新技能。你习惯了最小努力就能做到最好。与此同时，别人必须刻苦才能变优秀，结果是你从未培养出成功真正需要的自律和习惯。也许你轻松通过了学业，从不学习，所以从未学会真正学习或奋斗。你以临时抱佛脚或毫无准备就能做精彩演讲为傲，而且至今奏效。但当你最终遇到困难、无法一蹴而就的事情时，你会停滞或放弃，因为你没有突破所需的工具或毅力。心理学研究支持这一点：认为智力固定的人倾向于回避可能证明他们错误的挑战；而认为能力可以通过努力增长的人在困难时会坚持。所以，天赋可能打开大门，但纪律、韧性和苦干才能让你冲过终点线。如果你一直依赖天赋，现在是时候谦虚并开始努力了。聪明不是懒惰的借口。拥抱初学者心态。强迫自己做不舒适的练习、枯燥的重复、深夜学习。当天赋不努力时，努力每次都击败天赋。

Number three, you rely on talent instead of work. This one stings, but I've seen it so often. Things come easy for you. Right school, jobs, picking up new skills. You're used to being the best with minimal effort. Meanwhile, others had to grind to get good, and the result is you never develop the discipline and habits that success actually requires. Maybe you breezed through school without studying, so you never learn how to truly study or struggle. You prided yourself on pulling off last-minute miracles or acing presentations with no prep, and it worked until now. So, when you finally hit something hard, something that doesn't come instantly, you stall or quit because you don't have the tools or grit to push through. Psychology research backs this up. People who think intelligence is fixed tend to avoid challenges that might prove them wrong. But those who believe abilities grow with effort are the ones who persist when things get tough. So, natural talent might open the door, but discipline, resilience, and grind get you to the finish line. If you've coasted on talent, it's time to be humble and get to work. Being smart is not an excuse to be lazy. Embrace the beginner's mindset. Push yourself to do the uncomfortable drills, the boring repetitions, the late-night study sessions. Hard work beats talent when talent doesn't work hard every single time.

第四，你容易无聊并失去专注。说实话，高智商的人很容易无聊。你的大脑渴望新奇和大想法。一旦你弄明白了，实际做起来就觉得乏味。你喜欢规划项目，但讨厌执行的日常琐碎。我理解。但现实是，大多数成功都是在枯燥的中间阶段建立的。你想写的书，5% 是激动人心的想法，95% 是日复一日敲字或编辑。你想创立的业务，概念令人兴奋，但真正构建它涉及上千个繁琐任务：文书、邮件和常规事务。这并不有趣或刺激智力。最聪明的人常常在这里挣扎。“这工作配不上我吗？”不，是这份工作塑造了你。一致性是普通人的秘密武器。成功的人愿意持续做无趣的事情，而不去不断质疑“这值得我的才华吗？”如果无聊正在扼杀你的动力，那就重新定义无聊的事情为挑战。你能在事情不令人兴奋时仍然出现并执行吗？这就是你的新游戏。此外，系统化你的生活。建立习惯和问责机制，即使你感觉不佳也能推动你前进。持续做无聊事情的能力非常有价值。掌握它，你就会把那些浅尝辄止的天才远远甩在后面。

Number four, you get bored and lose focus. So, let's get real. Highly intelligent people get bored easily. Your brain craves novelty and big ideas. Once you figure something out, doing the actual work feels tedious. You love planning the project, but hate the day-to-day grind of executing it. And I get it. But here's the reality, most success is built in the boring middle. The book that you want to write, 5% is the exciting idea and 95% is sitting down day after day banging out words or editing. And that business you want to build, the concept is thrilling, but actually building it involves a thousand tedious tasks, paperwork, and emails, and routines. Not exactly fun or intellectually stimulating. The smartest people often struggle here. Isn't this work beneath me? No, this work makes you. Consistency is the secret weapon of the average. Those who succeed are willing to do the uninspiring stuff consistently without constantly questioning, is this worth my genius? If boredom is killing your momentum, fix it by reframing the boring stuff as a challenge. Can you show up and execute even when it's not exciting? That's your new game. Also, systematize your life. Build routines and accountability that keep you moving forward even when you're not feeling it. The ability to do boring things consistently is incredibly valuable. Master it and you'll leave the dabbling geniuses in the dust.

第五，你活在理论中，而非现实里。聪明人常常迷恋理论和宏观图景。你可能会在脑海中设计优雅的策略，构建完美的模型说明事物应该如何运作，但现实运作方式通常要混乱得多。如果你过于执着于理想情境，就会与现实脱节。例如，你可能拒绝发布产品，直到你完美理解每个方面；或者你坚持计划完全按想象进行，当不符时你就僵住了。与此同时，不那么聪明的人实时调整并取得成果。那怎么解决？拥抱现实并调整。别让你的美好理论阻止你弄脏双手。也许你的策略需要微调，没关系。也许你的假设错了，那就学习并调整方向。可操作的数据来自现实世界，而非白日梦。所以，不要等待条件符合你的思维模型。走出去，尝试，并根据反馈调整。记住，你学习和适应的能力胜过你夸夸其谈的能力。保持脚踏实地，保持灵活。

Number five, you live in theory, not reality. Smart people often fall in love with theories and big picture ideas. You might design elegant strategies in your head, craft perfect models of how things should work, but then here's how things do work in real life, which is usually much messier. If you're too attached to the ideal scenario, you can become disconnected from actual reality. So, for example, you might refuse to launch a product until you understand every aspect perfectly. Or you insist on a plan going exactly as imagined, and when it doesn't, you freeze. Meanwhile, less brilliant people are adapting on the fly and they're getting results. So, what's the fix? Embrace reality and adjust. Don't let your beautiful theory stop you from getting your hands dirty. Maybe your strategy should be tweaked. That's fine. Maybe your hypothesis was wrong. Learn and you pivot. Actionable data comes from the real world, not the daydreams. So, don't wait for conditions to match your mental model. Get out there, try stuff, and adjust to the feedback. Remember, your ability to learn and adapt beats your ability to pontificate. Stay grounded and stay flexible.

第六，你低估了情商和他人的帮助。成功不是一个人的脑力游戏，而是一项团队运动。如果你很聪明但无法与他人合作，你会很快触顶。也许你告诉自己：“别人只会拖慢我。”或者“没人能做得和我一样好。”对吧？典型的聪明人陷阱。事实是，智商一般但人际关系出色的人，会超越疏远他人的天才。企业、职业、生活都建立在关系之上。如果你难以沟通、协作或求助，那是一个重大盲点。我以前什么都自己尝试，不承认弱点，这几乎压垮了我。我太尴尬，不敢告诉任何人我在挣扎。那种孤独让我几乎放弃。我学到：如果你不寻求帮助，你会陷入困境、孤立无援，更可能失败。所以，别让骄傲或社交障碍破坏你。你不必成为外向者或派对焦点——我就不是。只需培养连接和沟通的技巧。多听，对他人保持好奇。寻找导师并接受建议。如果缺少某些软技能，就去学习。聪明意味着你在这方面也能成长。记住，仅仅正确是不够的。

Number six, you undervalue emotional intelligence and help from others. Success is not a solo brain game. It's a team sport. If you're brilliant, but can't work with other people, you're going to hit a ceiling fast. Maybe you've told yourself, "Others just slow me down." Or, "No one can do it as well as I can." Right? Classic smart person trap. The truth is, someone with average IQ, but great people skills, will outrun a genius who alienates others. Businesses, careers, life, they all run on relationships. If you struggle to communicate, to collaborate, or to ask for help, that's a major blind spot. And I used to try everything alone, and not admit weakness. It nearly broke me. I was too embarrassed to tell anyone that I was struggling. And that loneliness almost made me quit. I learned that if you don't ask for help, you end up stuck and isolated, and far more likely to fail. So, don't let the pride or social awkwardness sabotage you. You don't have to be an extrovert or the life of a party. I'm not. Just develop the skills to connect and communicate. Listen more. Be curious about others. Find mentors and accept their advice. If you lack some of the soft skills, learn it. Being smart means you can grow here, too. Remember, being right isn't enough.

要做出大事，你必须带动别人。如果你有一个大梦想，你肯定需要他人。所以，开始像重视书本智慧一样重视情商。这不是软技能，而是维系你成功的粘合剂。好了，让我们总结一下。我们已经识别出了陷阱：过度分析、完美主义、依赖天赋、缺乏执行力、活在理论中、单打独斗。这些都是强大头脑的自然倾向。但如果放任不管，它们就会变成巨大的障碍。好消息是，你可以逐一克服它们。自我认知是第一步。如果你在听到这些点时点了头或皱了皱眉，你已经在了解需要改进的地方了。第二步是顺应你的倾向，而不是对抗它们。建立系统和习惯来抵消你的弱点。例如，如果你知道自己思虑过度，就设定严格的截止日期或问责伙伴，迫使自己采取行动，哪怕你还在头脑中纠结。如果你是个完美主义者，设定"足够好"的目标，在项目完成 80% 时故意发布 1.0 版本，只是为了向自己证明世界不会因为不完美而毁灭。如果你感到无聊，就把过程游戏化，或者将无聊的任务与能激发你热情的更深层使命联系起来。在感觉完全准备好之前就开始行动。这能训练你收集真实世界的反馈。如果单打独斗不适合你，就找一个教练、一个社群、一个能推动你并让你保持责任的伙伴。最重要的是，转变你的身份。不要把自己看作聪明的人，而是看作勇敢的人、行动者、终身学习者、坚韧的斗士。是的，你很聪明。所以，用你的大脑来策划如何走出舒适区，而不是找聪明的借口待在舒适区里。我妈妈曾经告诉我："有能力就有责任。如果你能做到，你就必须去做。"这句话深深触动了我，并且一直伴随着我。你的智慧是一份礼物，不仅是为了完成任务或给别人留下印象，更是为了产生影响。如果你有能力做得更多，你就有责任为自己和世界做得更多。我知道你内心有天才。每个人在他所擅长的事情上都有我称之为迈克尔·乔丹级别的天赋或天才。不要因为恐惧、懒惰或自负而浪费它。打破模式。做不舒服的工作。世界需要你所拥有的，你值得发挥你的全部潜力。

You have to bring others along if you want to do something big. And if you have a big dream, you'll definitely need others. So, start valuing emotional intelligence as much as book intelligence. It's not soft. It's the glue that holds your success together. Okay, now let's bring this home. We've identified the traps: over analysis, perfectionism, coasting on talent, lack of follow through, living in theory, and flying solo. These are natural tendencies of a powerful mind. But if you leave them unchecked, they become big barriers. The great news is you can overcome each one. Self-awareness is step one. If you've nodded along or winced at any of these points, you're already learning where to improve. Step two is to work with your tendencies instead of against them. Build systems and habits to counteract your weak spots. For example, if you know that you overthink, set strict deadlines or accountability partners to force action even when you're in your head. If you're a perfectionist, set good enough goals, deliberately release version 1.0 of a project when it's 80% there, just to prove to yourself the world doesn't end if it's not perfect. If you get bored, gamify the process or tie boring tasks to a deeper mission that actually fires you up. Practice doing things before you feel fully ready for them. This starts to train you to gather real-world feedback. And if going it alone is not working for you, find a coach, a community, a partner who can push you and keep you accountable. And most of all, shift your identity. Don't see yourself as the smart one, see yourself as the bold one, the action taker, the lifelong learner, the resilient fighter. Yes, you're smart. So, use that brain to strategize ways to get out of your comfort zone instead of clever excuses to stay in it. My mom used to tell me, 'If you have the ability, you have the responsibility. If you can, then you must.' And that hit me hard and stays with me. Your intelligence is a gift, not just for acing tasks or impressing people, but for making an impact. If you're capable of more, you owe it to yourself and the world to do more. I know there's genius inside of you. Everybody has what I call Michael Jordan-level talent or genius at something. Don't let it go to waste because of fear, laziness, or ego. Break the patterns. Do the uncomfortable work. The world needs what you have, and you deserve to fulfill the measure of your potential.

如果我明天失去一切，今年必须从头开始一个全新的生意，没有受众，没有积蓄，我不会恐慌，因为创业从未像现在这样简单和便宜。现在正是成为发明家和先驱的最佳时机，因为世界充满了新想法，还有人工智能和太空机遇。我们正身处多个黄金时代之中。这是科技历史上最好的时代，句号，去创立一家公司。99% 的小型企业几乎不需要资本就能起步，更重要的是努力。根据美国人口普查局的数据，2025 年美国人提交了创纪录的 567 万个商业申请，史上最多。所以，当网上每个人都在告诉你梦想已死、经济被操控时，有更多的人在悄悄押注自己，比以往任何时候都多。美国正在庆祝小企业周，新数据显示更多美国人正加入小企业热潮。数据显示，去年申请成为小企业主的人数创下纪录。这不仅仅是关于生意，更是关于重新掌控你的时间、收入和人生。我将向你展示我从零开始的具体步骤。你把时间和精力花在哪里，是你一生中最重要的决定之一。我掌控发生在我身上的一切。一切。我生命中将要发生的一切，我都将是它的主人。你生命中最重要的一件事就是时间，它要么是你最大的资产，要么是你的负债。

If I lost everything tomorrow and had to start a brand new business this year with no audience and no savings, I wouldn't panic because starting a business has never been simpler or cheaper than it is right now. There's never been a time to be an inventor and a pioneer than right now because the world is on fire with new ideas and with AI and space opportunities. We're in the middle of multiple golden ages right now. This is the best time ever in the history of technology ever, period, to start a company. 99% of small businesses you can start with next to no capital. It's more about effort. Americans filed a record 5.67 million business applications in 2025, the most in history, according to the US Census Bureau. So, while everyone online keeps telling you the dream is dead and the economy is rigged, more people are quietly betting on themselves than at any point ever. The US is marking Small Business Week and new data finds more Americans are jumping on the small business bandwagon. Data is showing us that last year a record number of people applying to be small business owners. This isn't just about business, it's about taking back control of your time, your income, your life. And I'm going to walk you through the exact steps I'd follow in order to do it from scratch. Where you spend your time and your energy is one of the most important decisions you get to make in life. I am in control of everything that happens to me. Everything. Everything that will happen in my life, I will be the master of it. One of the most important things you have in your life is time. It's one of your greatest assets or it's your liability.

当我 20 岁时，我有一家小软件公司，每月赚 300 美元。我穷困潦倒，羞愧难当，以至于对朋友撒谎，假装自己过着拼搏的生活方式，而实际上我连 20 美元都拿不出来去外面喝杯啤酒。有天晚上我坐在那里哭，准备放弃，完全相信自己不够聪明，做不成这件事。然后有件事冲击了我，改变了我整个人生和公司的方向。已经有人完成了这个。我不必是天才，我还不必拥有技能或信息，我可以模仿那些已经做到的人。于是我去研究了比尔·盖茨是如何建立微软的。他有一家软件公司，我也有一家软件公司。每个人都以为微软因为某个天才的代码而爆发，但事实并非如此。微软爆发是因为盖茨与 IBM（当时全球第一大电脑制造商）做了一笔交易，使得他们出货的每一台电脑都预装了微软软件。但几乎没有人谈到的一点是：微软在那笔著名的 IBM 交易之前就已经是一家价值 700 万美元的公司。当我深挖盖茨如何从零到 700 万时，答案正是同一个词：合作伙伴关系。他并没有比所有人都努力——尽管他非常努力——他与那些已经拥有他所需资源的人合作。于是第二天早上我回去工作，复制了那一个想法，不再试图独自完成一切，并达成了我的第一笔 13,500 美元的交易。比尔·盖茨让我留在了商界，而我从未见过他本人。现在，你可能觉得我说这些很容易，因为今天我有一个庞大的受众。但如果明天你拿走我所有的粉丝，我向你保证，我不会先试图在 YouTube 上走红。从零开始建立受众需要三到五年甚至更久，大多数人在获得任何回报之前就已经耗尽了动力和金钱而放弃。所以一开始忘掉粉丝，忘掉完美的 Logo，忘掉等到你觉得自己准备好了，因为"准备好了"不是真相。以下是我从零开始会做的具体步骤：用四个客户赚到 96,000 美元。第一步，忽略你认为生意需要的一切。我不会建网站。我亲自帮助推出的数百万美元公司在签下第一个客户时连网站都没有。所以网站不是你与钱之间的障碍。它只是一个让你躲起来感到舒适的东西，总觉得自己必须先完成这个才行。

When I was 20 years old I had a little software company and I was making $300 a month. I was so broke and so ashamed of it that I lied to my own friends and pretended I was living the hustle lifestyle when the truth is I couldn't even afford $20 for a night out and beer. One night I was sitting there crying, ready to quit, completely convinced that I just wasn't smart enough to pull this off. And then something hit me that changed the whole direction of my life and my company. Somebody had already figured this out. I don't have to be a genius, I don't have to have the skills or information yet, and I can model someone who has already done it. So, I went and studied how Bill Gates built Microsoft. He had a software company, I had a software company. Everyone assumes Microsoft blew up because of some genius piece of code, but it didn't. It blew up because Gates made a deal with IBM, the number one computer maker in the entire world at the time. So that every single computer they shipped came with Microsoft software already loaded on it. But here's a part that almost nobody talks about: Microsoft was already a $7 million company before that famous IBM deal ever happened. And when I dug into how Gates got from zero to that first 7 million, the answer was the exact same word: partnerships. He didn't outwork everyone, although he worked very hard. He partnered with people who already had what he needed. So I went back to work the very next morning, copied that one single idea, stopped trying to do everything alone, and closed my first deal for $13,500. Bill Gates kept me in business and I've never once met the man. Right now, you're probably thinking it's easy for me to say all this because I have a big audience today. But if you took every single follower away from me tomorrow, I promise you I would not start by trying to go viral on YouTube. Building an audience from scratch takes three, five, or more years. And most people run out of motivation and money and quit long before it ever pays them anything. So forget about followers at the start. Forget about the perfect logo. Forget about waiting until you feel ready because ready is not the truth. And so here's exactly what I would do instead starting from absolute zero step by step. Get to $96,000 with just four clients. So the first thing I do is ignore almost everything you think a business needs. I would not build a website. I've personally helped launch multi-million dollar companies that didn't even have a website when they signed their first clients. So a website is not the thing standing between you and your money. It's just a comfortable thing to hide behind feeling like you have to get this thing done.

相反，我会盯住一个极其简单的数学目标，让它掌控我的整个生活。我需要找到四个人，每人每月付我 2000 美元。这就是全部目标。不是 400 个客户，不是某个大型病毒式发布，也不是装满库存的仓库，仅仅是四个人，他们从你这里获得足够价值，愿意每月付你 2000 美元。四个客户每月 2000 美元，一年就是 96,000 美元，这意味着你仅凭四个关系就建立了一个近乎六位数的业务，并且你有了可持续的现金流，可以在其上构建其他一切。

Instead, I'd lock onto one piece of dead simple math and let it run my entire life. I need to get four people paying me $2,000 a month. That is the whole goal. Not 400 customers, not some giant viral launch, not a warehouse full of inventory, just four people who get enough value for you that they will pay you $2,000 every single month. Four clients at $2,000 a month is $96,000 a year, which means you have a almost six-figure business built on just four relationships, and it gives you the survivable cash flow you need to build everything else on top of it.

所以，第一天唯一重要的问题很简单：你能做什么对别人来说每月值 2000 美元？今年，这个清单非常大。你可以为那些被繁忙工作淹没的公司搭建 AI 系统和自动化流程。你可以为他们的社交媒体运营广告。你可以用你已经掌握的技能做咨询。挑一件你最擅长且能在本周开始交付的事情，定价每月 2000 美元或更高，这样数学能快速成立，你就不必为了做成一百笔小额销售而辛苦劳作。你不需要一千个客户，你需要四个“是”。

So, the only question that matters on day one is simple. What can you do that's worth $2,000 a month to somebody else? And this year, that list is huge. You can set up AI systems and automations for companies that they're drowning in their busy work. You can run ads on their social media. You can consult in a skill that you already have. Pick the one thing that you're best at and can start delivering this week and price it at $2,000 a month or more so the math works fast and you're not grinding to make a hundred tiny little sales. You do not need a thousand customers. You need four yeses.

当你不再认为你需要建立一个庞大的公司，而是意识到你只需要四个人说“是”时，整件事就不再感觉不可能，而开始感觉像是你这周就能去做的事情。

And when you stop thinking that you need to build some massive company and you realize you just need four people to say yes, the whole thing stops feeling impossible and starts feeling like something you could go and do this week.

挖掘你已经拥有的网络。这几乎是每个人都会僵住的地方。他们认为必须去找完全陌生的人，然后不知怎么凭空说服他们向你购买，对吧？你不需要。为了拿下最初的四个客户，我会从审视我手机里、通信录中已有的资源和联系人开始。我不希望你像往墙上扔一堆意大利面那样，在脑子里回答自己是否合格或是否准备好了这些虚假问题。我希望你去找你已经认识的人。

Mine the network you already have. Here's where almost everybody freezes. They think they have to go find total strangers and somehow convince them out of thin air to buy from you, right? You don't. To land those first four clients, I would start by auditing the resources and the people already sitting in my phone, in my contacts right now. I don't want you throwing a bunch of spaghetti at the wall, answering fake questions in your own head about whether you're qualified or whether you're ready. I want you to go out to the people you already know.

如果你的兄弟姐妹经营脊椎按摩诊所，或者你的朋友拥有一家医疗水疗中心，你直接先去找他们。不要重新发明轮子。你主动提出为他们运营广告或处理服务，一开始甚至可以低价或免费，这样你就能从内部了解这个行业，并且带着你最初的真实推荐和案例研究离开。那些早期的胜利就是一切，因为证明是让你能够走进下一场对话并充满信心地收取全价的东西。

If your brother and your sister run chiropractic clinics or your friend owns a med spa, you go straight to them first. You don't reinvent the wheel. You offer to run their ads or handle the service for them, even cheap or free at the start, so you can learn the industry from the inside and walk away with your very first real testimonials and case studies to share. Those early wins are absolutely everything because proof is the thing that lets you walk into the next conversation and charge full price with total confidence.

在这里，“成为”引导“做”。当你决定你就是解决这个问题的人那一刻，你停止研究，开始联系那些已经认识你、喜欢你、并且你一打电话他们就接的人。所以，你并不是从零人脉开始，即使感觉如此。你的网络，而不是你的钱包，才是你真正的创业资本。好消息是，你已经有了一个网络，只是你从未向它要求过任何东西。

Being leads to doing here. The moment you decide that you are the person who solves this problem, you stop researching and you start reaching out to the people who already know you, already like you, and already pick up the phone when you call them. So, you're not starting from zero connections right now, even if it feels that way. Your network, not your wallet, is your real startup capital. And the good news is, you already have one. You just never asked it for anything.

让你的第一个报价让人无法拒绝。所以，当你联系最初的三个人时，最糟糕的做法是表现得绝望，或者试图推销一个庞大、模糊、昂贵的方案。相反，我会用一个明确的结果和几乎没有风险的方式来开场。所以，挑选一个你已经知道如何解决的具体而痛苦的问题，主动提出只解决那一件事。告诉他们你会以一个较低的起步价来做，甚至把你的报酬与他们获得的结果挂钩。这样，他们唯一可能损失的情况就是你没有交付。

Make your first offer impossible to turn down. So, when you reach out to those first three people, the worst thing you can do is show up sounding desperate or trying to sell some big, vague, expensive package. Instead, I would lead with a clear result and almost no risk for them at all. So, pick one specific, painful problem that you already know how to fix and offer to fix just that one thing. Tell them you'll do it at a low starter rate or even tie your pay to the result that you get them. So, the only way they lose is if you don't deliver.

这一步就能消除他们的恐惧，因为他们现在不是在赌你。他们只是对一个他们本来就想要的结果说“是”。所以，不要向他们推销一长串的功能和交付物，因为功能会让人困惑。而困惑的人不会向你购买。所以，推销“之后”。描绘一幅清晰的画面，一旦他们的问题终于消失，他们的业务会是什么样子，让他们感受一下，对吧？

That one move, it melts their fear away because now they aren't gambling on you. They're just saying yes to an outcome that they already want anyway. So, don't pitch them a long list of features and deliverables because features confuse people. And a confused person, they don't buy from you. So, pitch them the after. Paint a clear picture of exactly where their business will be once their problem is finally gone, and let them feel it for a second, right?

然后，一旦你给他们带来了真正的结果，你就要求两件简单的事情：你要一个简短的、用他们自己的话写的推荐，并且你问他们还有谁有同样的确切问题。这就成了你的飞轮。那一个开心的客户立即成为你的证明和下一个推荐来源，你利用这个势头稍微提高价格，然后拿下下一个。你不是要完成一千笔交易，或者同时出现在每个地方。你只是设法让你的第一个客户如此不可思议地开心，以至于获得第二、第三、第四个客户开始感觉几乎是容易的。所以，这周就去拿到第一个“是”，像依靠它生存一样超额交付，然后让证明为你做销售。

Then, the very second you get them a real result, you ask for two simple things. You ask for a short testimonial in their own words, and you ask them who else they know that has that exact same problem. That becomes a flywheel for you. That one happy client instantly becomes both your proof and your next referral source, and you use that momentum to raise your price a little bit and go land the next one. You're not trying to close a thousand deals or be everywhere at once. You are just trying to make your very first client so ridiculously happy that getting your second, third, and fourth starts to feel almost easy. So, get that first yes this week, over-deliver like your life depends on it, and from there you let the proof do the selling for you.

建立你的“金钱 50”列表。所以，一旦你有了第一笔现金流进来，你就停止一次追逐一个客户，而是开始通过关系而不是广告来规模化。我会建立我所说的“金钱 50”列表。这是我们在 Movement Makers 项目中教授的内容。它的运作方式是：你选择五个不同类别的人，然后在每个类别中深入十个人。这样，你最终得到一个包含 50 个名字的书面列表。这些人如果认识你、喜欢你、信任你，每个人每年可能为你的业务带来六位数甚至七位数的价值。

Build your money 50. So, once you get that first bit of cash flow coming in, you stop hunting one client at a time, and you start scaling through relationships instead of ads. I would build what I call my money 50 list. This is what we teach inside our Movement Makers program. Here's how it works. You pick five different categories of people, and then you go 10 people deep in each category. So, you end up with a written list of 50 names. These are people who, if they did know you, if they did like you, if they did trust you, could each be worth six figures or even seven figures to your business every single year.

这里是大多数人错过的关键：这些通常不是你当前的客户，而是推荐合作伙伴。他们可能是注册会计师、律师、物业经理、代理机构老板，这些人与你试图接触的精确受众已经建立了深厚的信任关系。仅仅一个注册会计师就可以在不花一分钱广告的情况下给你带来 30 个客户，因为他们的客户已经会按照他们的推荐去做。所以，把那 50 个名字写在一页纸上，放在你每天都能看到的地方，像对待金子一样对待那张清单，因为出现在那 50 个人面前就是整个游戏。你不需要一百万客户，你需要几个强有力的关系。拥有最佳关系的人每次都赢，而建立关系完全免费，只要你愿意在索取任何东西之前先给予。

And here's the key that most people miss. These usually are not your current customers. They're referral partners. They might be CPAs or lawyers or property managers, agency owners, the people who already have a deep trusted relationship with the exact audience that you're trying to reach. One single CPA can send you 30 clients without you even spending a dollar on advertising because their clients already do whatever they recommend. So, write those 50 names down on one page, you put it where you see it every day, and you treat that list like like it's made of gold because getting in front of those 50 people is the entire game. You don't need a million customers, you need a handful of powerful relationships. The person with the best relationships wins every single time, and relationships are completely free to build if you're simply willing to give first before you ever ask for anything.

启动一个业务拓展节目。那么，当你的“金钱 50”列表上都是些忙碌、重要、成功的人时，你如何真正出现在他们面前呢？这是大多数人犯的错误。如果你发邮件约他们喝咖啡、讨教经验，他们每次都会忽略你，因为世界上每个人都想要他们的时间和注意力。所以，你要完全翻转这件事。你启动一个简单的采访节目，我称之为业务拓展节目，然后邀请那 50 个人作为你的嘉宾。几乎没有人曾邀请他们做过采访，所以他们会说“是”，因为每个人都喜欢被当作专家对待。而美妙的部分在这里：

Start a biz dev show. Now, how do you actually get in front of your money 50 list when these are busy, important, successful people? Here's the mistake most people make. If you email them and ask to grab a coffee and pick their brain, they will ignore you every time because everybody on earth wants their time and attention. So, you flip the whole thing around. You start a simple interview show, what I call a biz dev show, and you invite those exact 50 people to come on as your guests. Almost nobody ever asked them for an interview before, so they say yes because everybody loves being treated like the expert. And here's the beautiful part.

你不需要昂贵的录音室，不需要昂贵的设备，也不需要庞大的观众群——因为走红不是目的，播放量也完全不重要。他们只是在讲述自己的故事，而他们通常得不到太多关注。你唯一在意的指标是关系。你花整整一个小时，让他们光彩照人，讲述他们的故事，你对他们的工作真正充满好奇，然后在对话的中段，你问一个与你领域相关的战略性提问，悄悄在他们心里播下一颗种子。录制结束后，你立刻行动。你告诉他们，你愿意当他们的参谋或依赖对象，万一他们的客户遇到你擅长解决的问题，你可以接手。一小时内，你就把一个陌生人变成了一位温暖的潜在合作伙伴，且愿意帮助你，而成本恰恰是零。在这个星球上，没有比先把你捧上舞台、在索取任何回报之前就为你欢呼更快赢得信任的方法了。

You don't need a fancy studio, you don't need expensive gear, you don't need a big audience because going viral is not the point and the view count doesn't matter at all here because they're telling their story and they don't get a lot of attention typically. The only metric you care about is the relationship. You spend a full hour, you make them look great, you tell their story, you're genuinely curious about their work and somewhere in the middle of the conversation you ask one strategic question connected to what you do just to quietly plant a seed in their mind. And then, the moment you stop recording, you make your move. You tell them that you'd love to be their second opinion or their go-to person in case any of their clients have an issue that obviously you know how to deal with. In 1 hour you just turn a complete stranger into a warm potential partner who wants to help you and it cost you exactly $0. There is no faster way on this planet to earn someone's trust than to put them in the spotlight and champion them before you ever ask for a single thing back.

用时间换股权。下一步才是真正改变一切的关键——如果今年我要创业，这是我会最积极去推动的一步。刚起步时，收固定月费完全没问题，但真正的财富从来不在于用时间换工资，而在于拥有你帮助创造的成果的一部分。所以，一旦我有能力证明自己能为别人带来实际结果，我就不再做单纯的打工者。我会走进一家已经在赚钱的成熟企业，说：「嘿，给我公司的一部分股份，我来当你的增长负责人和销售引擎。如果你真想扩大收益，就分给我一定比例的公司股份，我来驱动增长，而不是每月收固定费用。」我在自己创办的好几家代理机构中都用了同样的方法。我把所有关于 YouTube 的知识教给他们，我拿 25% 的分成，他们拿另外 75%。如今，他们都建起了并运营着七位数的生意。我做成这笔交易不需要钱，我需要的是能带来结果的技能，以及要求分股权而不是只拿工资的勇气。大多数人因为不敢开口，所以永远是自己生意的员工。如果你能为别人带来真实结果，那你就有责任去要求真正的高收益。如果你能做到，那就必须去做。

Trade your time for a piece of the upside. The next move is the one that truly changes everything and it's the one that I'd be the most aggressive about this year if I'm trying to build my business. When you're first setting out it's totally fine to charge a flat monthly fee, but the real wealth is never in trading just your hours for dollars. It's in owning a piece of what you help actually build. So, the second I had proof of what I could actually get for results for people, I would stop just being a hired hand. I would walk into an established business that's already making money and say, 'Hey, give me a percentage of the company and I'll come in and be your growth person and your sales engine. If you really want to scale your upside, you take X% of a business in exchange for driving their growth instead of just giving them a flat rate every month.' I did this exact same thing with a bunch of agencies I started. I taught them everything I knew about YouTube. I took a 25% split. They had the other 75% and today they built up and run seven-figure businesses. I didn't need money to make that deal. I needed a skill that got results and the guts to ask for a percentage instead of just a paycheck. Most people they're too scared to ask so they stay employees of their own business forever. If you can deliver real results for someone, then you have the responsibility, I think, to ask for some real upside. If you can, then you must.

让 AI 成为你雇不起的团队。我最后要说的，也是人类历史上现在比任何时期都更适合创业的最大原因，就是依靠 AI，它就像一支免费为你工作的完整团队。我刚开始时，请不起设计师、写手、助理、开发人员或网站团队。很多事情我都自己干，干得糟糕、痛苦、缓慢，这拖了我好几年。你不再有这个借口了。你需要写方案、起草邮件、设计品牌、做调研、为客户搭建简单工具吗？AI 可以在几分钟内为每一项提供扎实的初稿。你唯一要做的就是在此基础上加上你的判断和品味。正因为如此，为其他企业搭建 AI 系统是现在最能卖到每月 2000 美元的服务之一，因为每个企业主都知道他们需要这个，而几乎没人知道具体怎么做。所以，不要用 AI 取代你的思考，用它来消除你的借口。每当你发现自己说「我负担不起这部分」时，停下来问问 AI 能不能为你做这部分。今年，诚实的答案几乎总是「能」。今天赢的人不是预算最大或文凭最漂亮的，而是真正愿意撸起袖子、使用口袋里已经有的工具的人。

Let AI be the team you can't afford yet. The last thing I do, and honestly, the biggest reason there has never been a better time in human history to start a business than right now, is to lean on AI like it's an entire team working for you for free. When I started out, I couldn't afford a designer. I couldn't afford a writer, an assistant, or a developer, a site. I did a lot of it myself, badly, painfully, slowly, and it held me back for years. You don't have that excuse anymore. Do you need your offer written, your emails drafted, your brand designed, your research done, a simple tool built for a client? AI can do a strong first draft of every single one of these things in minutes. And your only job is to add your judgment and your taste on top of it. That's exactly why setting up AI systems for other businesses is one of the best $2,000 a month offers you can possibly sell right now, because every business owner on Earth knows they need this, and almost none of them have any idea how to actually do it. So, don't use AI to replace your thinking, use it to delete your excuses. Every single time you catch yourself saying, 'I can't afford to do that part.' Stop and ask whether AI can do that part for you. And in this year, the honest answer is almost always going to be yes. The person who wins today is not the one with the biggest budget or the fanciest university degree. It's the one who's actually willing to roll up their sleeves and use the tools that are already there in your pocket.

你的第一步才是关键。所以，这就是完整的计划，我希望你注意到，没有一步需要钱、学历或任何人的许可。你只需要决定开始，并愿意模仿那些已经做到的人，而不是独自当个天才。你不必今天就想通所有事情，你只需要在感觉自己准备好之前迈出第一步。你不需要钱来创办一个月入一万美元的生意。

Your first move is the one that matters. So, that's the entire plan, and I want you to notice that not one single step required money, a degree, or permission from anybody. It just required you deciding to start and being willing to model the people who have already done it instead of trying to be a genius all on your own. You don't have to figure it all out today. You just have to take that first step before you feel ready. You do not need money to start a business that makes $10,000 a month.

我想说的是，现在你不必用钱来赚钱，这一点极其强大。

What I would say, these days you do not have to have money to make money, which is incredibly powerful.

体制给你灌输的最大谎言是财富需要资本。但今天，你的时间和奋斗才是唯一真正重要的货币。

The biggest lie the system feeds you is that wealth requires capital. But today, your time and hustle are the only currency that actually matters.

对于年龄较大、没有激情、筋疲力尽的人来说，奋斗是最高的货币形式——因为它不在于你知道什么。你不需要知道秘密公式，不需要拥有秘密关系。只要你的行为正确、思维正确，你就能做得好。

For those who are older, who have no more passion, they're burnt out, they're exhausted, it is the highest form of currency because it's not about what you know. You don't need to know the secret formulas, you don't need to have secret connections. If you just get your behavior right and your thinking right, you can do well.

如果你一直等待完美时机或某个有钱的投资者来拯救你，你将一生都被困在同样的财务困境中。我们来看看约翰·保罗·德约里亚。他身无分文，住在车里，全部身家只有 700 美元。他没有让空荡荡的银行账户阻止他创业。

And if you keep waiting for a perfect moment or some rich investor to save you, you will stay trapped in the exact same financial struggle for the rest of your life. Let's look at John Paul DeJoria. He was completely broke and living in his car. He only had $700 to his name. He didn't let his empty bank account stop him from building his business.

所以，我的车就是我的家，我在里面放了一条毯子和一个枕头。为了吃饭，我找到了每天只花 2.5 美元的方法。

So, my car was my home where I'm going to live. Got a blanket, a pillow in there. And then to eat, I figured out a way to eat off $2.50 a day.

Paul Mitchell 是 700 美元。我母亲投了 350 美元。她投了一些钱，甚至不知道我当时觉得她有点在浪费人生。

Paul Mitchell was $700. My mother threw in 350. My mom put in some money not even knowing that I thought she was throwing life away for a little bit.

他找了一个合伙人，开始挨家挨户推销护发产品。他们每天都敲门，因为没有钱做营销。

He partnered with a friend and they started selling hair care products door-to-door. They knocked on doors every single day because they had no money for marketing.

我把车装满产品，直接开到 Studio City 的 Ventura 大道，那里到处都是沙龙。我像推销百科全书一样挨家挨户地推销我的产品。我遇到了挑战：没有经销商，没有广告费。我花了一周时间才让 12 家沙龙购买我的产品。

I filled my car full of our products and drove right up Ventura Boulevard in Studio City. It was full of salons. And knocked like encyclopedias, okay, door-to-door to door selling my product, right? I had challenges. One, no distributor, no advertising money. So, I went out and it took me a week to get 12 salons to buy my product.

如今，John Paul Mitchell Systems 年收入超过十亿美元。他证明了只需要奋斗就能摆脱贫困。

And today, John Paul Mitchell Systems makes over a billion dollars a year. He proved that you only need hustle to get out of poverty.

现在，你可能觉得挨家挨户推销已经过时了，而且你也没有实体产品可卖。别让这成为你的借口。今天，互联网就是你的社区，你的数字技能就是你的产品。你通过手机就能免费接触到数十亿人。

Now, you're probably thinking that door-to-door sales is dead and you don't have a physical product to sell anyway. Don't let that be your excuse. Today, the internet is your neighborhood and your digital skills are your products. You have access to billions of people right here on your phone for free.

那么，这里有 10 个你可以今天就用零资金启动、开始赚真金白银的具体生意。第一，AI 运营顾问。

So, here are 10 specific businesses you can launch today with $0 to start making real money. Number one, AI operations consultant.

小企业主们非常害怕落后，但他们完全没有时间学习人工智能到底是如何工作的。他们看到了新闻，却不知道从何入手。而这就是你介入的地方。你只需用一台电脑和免费工具，就能成为一名 AI 顾问。最新数据显示，64% 的企业期望 AI 能提高他们的生产力。你不需要计算机科学学位就能做这件事。你可以用免费平台来撰写他们的营销邮件，或自动化他们的客服回复。你测试几个提示词，记录节省下来的时间，然后优化他们的日常工作流程。当你用 AI 减轻创业者的压力、帮他们找回时间时，你就在提供巨大的价值。所以，今天就联系 10 个本地企业主。告诉他们你将免费自动化他们的收件箱来证明你的价值。当你展示为他们节省了多少时间后，他们会很乐意按月支付你报酬。

Small business owners are terrified of falling behind, but they have absolutely zero time to learn how artificial intelligence actually works. They see the news, but they do not know where to start. And this is where you step in. You can become an AI consultant using just your computer and free tools. Recent data shows that 64% of businesses expect AI to increase their productivity. You do not need a computer science degree to do this. You can use free platforms to write their marketing emails or automate their customer service replies. You test a few prompts, you track the hours it saves them, and you optimize their daily workflow. When you take the stress off an entrepreneur's shoulder and give them their time back using AI, you are providing massive value. So, reach out to 10 local business owners today. Tell them you will automate their inbox for free to prove your worth. When you show them how much time you save them, they will happily pay you for a monthly retainer.

第二，定制 AI 助手构建器。每家公司都希望拥有自己版本的 ChatGPT，并基于其特定数据进行训练，但他们不知道该怎么做。你可以为零代码为公司构建定制 AI 助手。《哈佛商业评论》指出，现在任何人都可以用简单的文本指令来构建定制 AI 模型。你只需拿公司的培训手册，上传到定制 GPT 构建器中，就能给它们一个能立即回答任何员工问题的聊天机器人。不要让缺钱成为借口。你可以用时间学习这门免费技能，然后向企业收取数千美元来实施它。这是一项技能，任何技能只要勤加练习都能进步。去找五家本地管道或暖通空调公司，问他们最常见的客户问题是什么。构建一个能准确回答该问题的免费聊天机器人，然后发给他们。

Number two, custom AI assistant builder. Every company wants their own version of ChatGPT trained on their specific data, but they have no idea how to build it. You can build custom AI assistants for businesses without writing a single line of code. Harvard Business Review explains that anyone can now build custom AI models using simple text instructions. You simply take a company's training manuals, upload them into a custom GPT builder, and give them a chatbot that can instantly answer any employee question. Don't let the lack of cash be an excuse. You can use your time to learn this free skill and then charge businesses thousands of dollars to implement it. It is a skill and you can get better at any skill if you put in the reps. Go to five local plumbing and or HVAC companies. Ask them what their most common customer question is. Build a free chatbot that answers that exact question and send it to them.

第三，高客单价远程销售。如果你想快速月入一万美元，你需要卖昂贵的东西。你不需要发明昂贵的东西，你只需要替别人卖。高客单价远程销售意味着你替那些销售 5000 美元以上教练课程或软件的专家接电话、打 Zoom 电话。《企业家》杂志指出，远程销售零前期投入，且收入潜力巨大。你不需要建网站或投广告。企业主已经做了营销，他们只需要有人来成交。所以，你上电话或 Zoom，询问潜在客户的问题，然后提供解决方案。你从所有销售额中获得 10% 的佣金。如果你每天成交一笔 5000 美元的生意，你每天就赚 500 美元。你必须经历学习曲线。你的前 10 个销售电话会表现糟糕。一开始要接受自己很烂，但第 11 个电话可能会彻底改变你的财务状况。

Number three, high-ticket remote sales. If you want to make $10,000 a month quickly, you need to sell expensive things. You do not need to invent the expensive thing, you just need to sell it for someone else. High-ticket remote sales means that you take phone calls, Zoom calls for experts who are selling $5,000 plus coaching programs or software. Entrepreneur Magazine notes that remote sales requires zero upfront cost and offers massive earning potential. You don't need to build a website or run ads. The business owner already does the marketing. They just need someone to close the deal. So, you get on the phone or Zoom call, you ask the prospect about their problems, and you offer the solution. You get paid a 10% commission on everything that you sell. If you close one $5,000 deal a day, you make $500 a day. You have to endure the learning curve. You'll be terrible at your first 10 sales calls. Expect to suck in the beginning, but your 11th call might completely change your financial reality.

第四，短视频策略师。每家企业都知道自己需要在 TikTok、YouTube Shorts 和 Instagram Reels 上出现。问题是大多数企业主都很僵硬、无聊，不知道如何吸引观众。你可以成为一名短视频策略师。HubSpot 数据显示，短视频可以带来高投资回报率。你不仅编辑视频，还告诉企业主具体该说什么。你写钩子。你可以用免费 AI 工具添加字幕和快剪。我讨厌自己最初拍的 350 个视频，我甚至不敢回看，因为太尴尬了，但我坚持练习。你可以用手机拍摄本地房产中介，给出三个买房技巧。免费剪辑。当那个视频为他们带来一个新客户时，他们就会每周都雇你来制作。

Number four, short-form video strategist. Every business knows they need to be on TikTok, YouTube Shorts, and Instagram Reels. The problem is that most business owners are stiff, boring, and have no idea how to hook a viewer. You can become a short-form video strategist. HubSpot data shows that short-form video can have a high return on investment. You do not just edit the videos, you tell the business owner exactly what to say. You write the hooks. You can use free AI tools to add captions and fast cuts. I hated my first 350 videos. I could not watch them back because I was so embarrassed, but I kept putting in the reps. You can use your phone to film a local real estate agent and give three tips for buying a house. Edit it for free. When that video gets them a new client, they will hire you to do it every single week.

第五，邮件列表变现。大多数创作者和企业都有一个过去客户的列表，完全被忽略在邮件数据库中。那都是等着去收的现金。你可以提供管理和变现他们邮件列表的服务。Campaign Monitor 报告称，邮件营销每花费 1 美元平均能带来 36 美元的回报。所以，你去找一家企业，说你会每周免费为他们写一封邮件发给列表。你告诉他们，你只从你邮件直接带来的新销售额中抽取一定比例。这对企业主来说无需思考，因为他们零风险。你用 AI 来辅助撰写引人入胜的故事和实用的优惠，而且启动成本为零。

Number five, email list monetization. Most creators and businesses have a list of past customers sitting completely ignored in an email database. That is pure cash waiting to be collected. You can offer to manage and monetize their email list. Campaign Monitor reports that email marketing produces an average return of $36 for every $1 spent. So, you go to a business and you say you will write one weekly email to their list for free. You tell them you only get paid a percentage of the new sales that come directly from your emails. This becomes a no-brainer for the business owner because there's zero risk for them. You use AI to help you write engaging stories and practical offers and it costs you $0 to start.

第六，B2B 线索生成。企业对企业（B2B）公司靠线索生存。如果一家机构出售价值一万美元的服务，他们急需与合格买家交谈。你可以通过找到那些买家并安排会议来建立一个业务。G2 报告称，线索生成是营销人员的首要任务，但超过 60% 的人难以找到高质量线索。你不需要成为他们行业的专家。你只需要在 LinkedIn 和邮件上坚持不懈。你找到目标受众，发送高度个性化的信息，然后在机构的日历上预约会议。你为每个出现的合格会议收取固定费用。你的动力来自你的痛苦。如果你知道身无分文是什么感觉，就用那种痛苦来激励你的奋斗。今天就联系 50 家营销机构，主动提出免费为他们预订接下来的三场会议。

Number six, B2B lead generation. Business-to-business companies survive on leads. If an agency sells a $10,000 service, they desperately need to talk to qualified buyers. You can build a business simply by finding those buyers and setting up the meetings. G2 reports that lead generation is the top priority for marketers, but over 60% struggle to find high-quality leads. You do not need to be an expert in their industry. You just need to be relentless on LinkedIn and email. You find the target audience, you send a highly personalized message, and you book the meeting on the agency's calendar. You charge a flat fee for every qualified meeting that shows up. Your purpose comes from your pain. If you know what it feels like to be broke, use that pain to motivate your hustle. Reach out to 50 marketing agencies today and offer to book their next three meetings for free.

第七，无代码自动化架构师。企业每年浪费数千小时在无聊重复的任务上。他们把数据从邮件复制到电子表格，再从电子表格复制到计费软件。你可以通过成为无代码自动化架构师来消除这种手工劳动。Zapier 强调，无代码工具允许任何人在不懂编程的情况下构建复杂的软件集成。你连接不同的应用，让它们自动互相通信。你在帮人们找回时间。富有的人会很乐意付钱让你帮他们赢回时间。你可以在 YouTube 上免费学习这些平台。世界上最好的老师现在就在 YouTube 上。所以，找一家本地会计事务所，看看他们做了什么手动数据录入，构建一个能立即完成这项工作的自动化方案，并向他们展示效果。

Number seven, no-code automation architect. Businesses lose thousands of hours every year doing boring, repetitive tasks. They copy data from emails into spreadsheets and then from spreadsheets into billing software. You can eliminate this manual work by becoming a no-code automation architect. Zapier highlights that no-code tools allow anyone to build complex software integrations without knowing how to program. You connect your different apps so they talk to each other automatically. You are giving people their time back. Wealthy people will gladly pay you to get their time back. And you can learn these platforms for free on YouTube. The best teachers in the world are on YouTube right now. So look at a local accounting firm, see what manual data entry they do, build an automation that does it instantly, and show them how it works.

第八，YouTube 点击率专家。如果一个 YouTube 视频标题差、缩略图无聊，没人会点进去，不管视频本身多好。创作者极度渴望更高的点击率。你可以通过设计缩略图和撰写标题来建立一个高利润业务。YouTube 官方指出，90% 表现最好的视频都有自定义缩略图。你可以用免费软件设计图形，研究让人点击的心理学，找一个拥有 5 万以上订阅者但观看量很差的 YouTuber，免费重新设计他最近三个缩略图并发送过去。当他的观看量翻倍后，他就会雇你为之后的每个视频做设计。

Number eight, YouTube click-through rate specialist. If a YouTube video has a bad title and a boring thumbnail, nobody will click on it. It does not matter how good the video is. Creators are desperate for higher click-through rates. You can build a highly profitable business by designing thumbnails and writing titles. YouTube officially states that 90% of the best-performing videos have custom thumbnails. You can use free software to design the graphics, you study the psychology of what makes people click, you find a YouTuber with 50,000 plus subscribers who gets terrible views, you redesign their last three thumbnails for free and send them over. When their views double, they will hire you to do every video going forward.

所以，别再担心看起来是否成功，开始做那些真正带来回报的不起眼工作吧。对于那些真正想认真做 YouTube 分众测试的人，我建了一个叫 brandlytics.ai 的软件，我们会在下方描述里放上链接。大 YouTuber 们正用这个工具来找出表现不佳的视频，并运行分众测试来提升效果。第九点，付费社群管理员。现在网上最大的趋势就是私密付费社群。创作者们正在推出每月 99 美元的付费学习群，但他们自己没时间管理。网红营销中心（Influencer Marketing Hub）报告说，创作者经济现在价值超过一千亿美元，很大程度上由直接的社群变现驱动。所以，你可以担任社群管理员。欢迎新成员、主持每周视频通话、整理内容——你是把大家凝聚在一起的黏合剂。找一个你已经关注并且喜欢的创作者，私信他们，免费为他们的社群做两周的版主。当你提升了他们的成员留存率时，他们很乐意向你支付每月经常性收入的一定比例。第十点，开一个 YouTube 频道。你口袋里就有一台带摄像头的电脑，它连接着整个世界。开 YouTube 频道零成本，你只需按下录制键，然后开始分享你的故事、技能和经历。《福布斯》指出，建立数字受众是当下最强大的低成本商业模式之一。关键在于你的标题和缩略图，你必须立即吸引住观众。所以，承诺一年内每周发布一个视频。你可能会觉得自己太害羞，没人会关心你说什么。我也是内向型人格，曾经也挣扎着走出去。但我意识到，想法的质量比制作质量更重要。所以，你的灯光可能很差，音频可能有点回声，但只要你的信息能帮助一个人改变生活，那就值得。别再纠结于完美的设备，拿出手机，看着镜头，教别人如何解决你已经解决过的问题。你的观众正在等你站出来引领他们。所以，希望现在你的借口已经正式消失。你现在就拥有工具、策略和力量，可以彻底改写你的财务未来。不要再让一天溜走，一边希望生活不同，一边却停在原地。冒险，行动，建立你真正应得的生活。

So stop worrying about looking successful and start doing the unglamorous work that actually pays. And bonus tip for anybody who's really trying to take YouTube split testing seriously, I built a software that's called brandlytics.ai. We'll link it up in the description below. That's the tool that big YouTubers are using to be able to identify the videos that are underperforming and run the split test to improve their performance. Number nine, paid community manager. The biggest trend online right now is private paid communities. Creators are launching groups where members pay $99 a month to learn, but these creators do not have the time to actually run the community. Influencer Marketing Hub reports that the creator economy is now worth over a hundred billion dollars, driven heavily by direct community monetization. So you can step in as a community manager. You welcome new members, you host weekly video calls, you organize the content. You are the glue that holds the group together. Find a creator that you already follow and love. Message them and offer to moderate their communities for free for 2 weeks. When you increase their member retention, they will happily pay you a percentage of the monthly recurring revenue. And number 10, starting a YouTube channel. You have a computer in your pocket with a camera that connects you to the entire world. Starting a YouTube channel costs you $0. You just press record and you start sharing your story, your skills, your journey. Forbes highlights that building a digital audience is one of the most powerful low-cost business models available today. The key is your titles and your thumbnails and you have to hook the viewer instantly. So, commit to posting one video a week for an entire year. You might feel like you're too shy and nobody will care about what you have to say. I'm an introvert and I struggled deeply with putting myself out there, too. But, I realized that quality of thought right here is more important than quality of production. So, your lighting might be bad and your audio might be a little echoey, but if your message helps one person change their life, it's worth it. So, stop overthinking the perfect setup, take out your phone, look into the lens, and teach someone how to solve a problem that you have already solved for yourself. Your audience is waiting for you to step up and lead. So, hopefully now your excuses are officially gone. You have the tools, the strategies, and the power to completely rewrite your financial future right now. Do not let another day slip by wishing your life was different while you still are stuck standing still. Take the risk, do the work, and build the life you actually deserve.

你不需要多种收入来源才能致富。三个好生意就足够你这辈子做得非常好了。而这其中的三个，会好过一百个普通生意。把注意力分散在五个不同的副业上，几乎注定你会全部失败。分散投资是抵御无知的手段。你需应对的资源是你的时间，以及你如何使用时间。所以，我总在确保自己只做重要的事。嗯，专注就是说是和不。专注在于说不。如果你不愿全身心投入你真正的天赋所在，那么十个月后你还会困在同样痛苦的位置。比尔·盖茨和沃伦·巴菲特是历史上最富有的两个人。有一天晚上，他们一起参加一个晚宴。有人请他们各自在纸上写下他们认为对巨大成功最重要的单一因素。他们没有看对方写的是什么，但当他们翻过纸时，两人都写出了同一个词：专注。所以，比尔和我——我们刚认识时，曾让大约二十个人在一张纸上写下他们认为自己成功的一个词。而比尔和我——我们可能只见过两次面——不知道对方在写什么。我们写下了同一个词：专注。他们不是靠同时做十件事积累财富的。他们挑了一件事，把每一分精力都投入进去。现在你也许在想，专注一件事风险太大了。你想要一个备用计划，但备用计划实际上是个陷阱。当你给自己准备了 B 计划时，你几乎注定了 A 计划会失败，因为你缺乏的不是时间或资源，而是完全赌一把的勇气。

You don't need multiple streams of income to get rich. Three wonderful businesses is more than you need in this life to do very well. And three of those will be better than 100 average businesses. Splitting your focus across five different side hustles guarantees that you fail at all of them. Diversification is a protection against ignorance. The resource you have to deal with is your time and how you spend time. So, I'm always trying to make sure that I'm only doing the things that are important. Well, focusing is saying yes, no. Focusing is about saying no. If you refuse to go all in on your one true genius, you'll stay stuck in the exact same painful place 10 months from now. Bill Gates and Warren Buffett are two of the richest men in history. One night, they were at a dinner party together. Someone asked them both to write down the single most important factor for their massive success on a piece of paper. They did not look at what the other person was writing, but when they turned their papers over, they had both written the exact same word, focus. So, Bill and I, right after we met, had a group of 20 write down on a sheet of paper one word that they thought accounted for their success. And Bill and I, who may only have twice, didn't know what the other one was writing down. We both wrote down the same word, which was focus. They did not build their wealth by doing 10 things at once. They picked one thing and poured every ounce of their energy into it. Now, you're probably thinking that focusing on just one thing is way too risky. You want a backup plan, but your backup plan is actually a trap. When you give yourself a plan B, you almost guarantee that plan A will fail because you don't lack time or resources, you lack the courage to bet on yourself completely.

当你终于下定决心，一切都会改变。所以，这里有 10 条金钱法则，会迫使你专注，并让你的净资产飙升。向更少的人收取更高的价格。你以为需要成千上万的低价客户才能致富，大错特错。大多数企业家害怕提高价格。你降低时薪，以为会吸引大批客户，结果吸引来的却是并不珍惜你时间的人。找到 10 个愿意付你 1000 美元的客户，比找到 1000 个付你 10 美元的客户要容易得多。如果你想建立一个 50 万美元的生意，你需要每年值 5 万美元的客户。不要为了那些付你几毛钱的客户做所有苦差事。你得立刻升级你的报价。《哈佛商业评论》显示，高价其实能提升感知价值。客户付得越多，就越尊重你的服务。所以，如果你卖软件产品，不要只收 20 美元一个月然后指望他们自己摸索。收 2000 美元一个月，并亲自帮助客户取得巨大胜利。你的结果会好得多，客户的结果也好得多，你建立的是一家高利润且不会拖垮自己的企业。这个具体的定价策略直接通向你的日常运营资金来源。用客户的钱来资助你的生意，而不是靠投资者。人们以为从风投那里融资是终极目标，但融资是个陷阱。如果你拿到投资者给的 5 万美元，他们会拿走你一半的业务。你只需谈下两个高价客户就能赚 5 万美元。当你融资时，你买来了一个老板，你失去了自由和掌控权。《华尔街日报》报道，四分之三的风投支持的初创公司完全失败。你的客户应该为你的增长买单。当你提供巨大价值时，他们会很乐意付钱。你就用这些钱建网站、雇团队。你保留全部股权，你仍是梦想的主人。你不必向只关心快速回报的董事会汇报，你可以按自己的方式打造企业。保留股权很重要，但你也要保护自己的日常时间。别再在低客单价产品上过度交付了。你花了太多时间在几乎不赚钱的交易上。

When you finally commit, everything changes. So, here are 10 money rules that will force you to focus and skyrocket your net worth. Charge higher prices to fewer people. You think you need thousands of customers paying a tiny amount to get rich. That's completely wrong. Most entrepreneurs are terrified of charging higher prices. You lower your hourly rates because you think it will attract a massive crowd. Instead, you attract people who don't value your time. It is much easier to find 10 customers who will pay you $1,000 than to find 1,000 customers who will pay you $10. If you want to build a half a million dollar business, you need clients who are worth $50,000 a year to you. You don't want to do all the grueling work for clients paying you pennies. You need to upgrade your offers immediately. Harvard Business Review shows that premium pricing actually increases perceived value. Customers respect your service more when they pay significantly more. So, if you sell a software product, don't just charge $20 a month and hope they figure it out. Charge $2,000 a month and personally help the clients win massive victories. You get vastly better results. Your clients get vastly better results. You build a highly profitable business that doesn't run you into the ground. This specific pricing strategy leads directly into how you fund your daily operations. Fund your business with clients, not investors. People think that raising capital from venture capitalists is the ultimate goal. Raising capital is a trap. If you get an investor to give you $50,000, they will take half your business. You might make $50,000 just by landing two high-ticket clients. When you raise money, you buy a boss. You lose your freedom and your control. The Wall Street Journal reported that three out of four venture-backed startups fail completely. Your clients should fund your growth. When you deliver massive value, they will pay you gladly. You use that exact money to build your website and hire your team. You keep all your equity. You stay the owner of your dream. You don't have to report to a board of directors who only care about fast returns. You get to build the business on your own terms. Keeping your equity matters, but you also have to protect your daily time. Stop over-delivering on low-ticket offers. You are spending way too much time on deals that pay you almost nothing.

你可能会过度交付，在五位数交易上花 40 个小时。你低估了自己，只收 10,000 而不是 40,000。这会让你筋疲力尽，摧毁你的利润率。你为那些要求一切却什么都不付的人鞠躬尽瘁。帕累托法则证明，80% 的结果来自 20% 的努力。你需要停止做那些无法规模化的工作。深度服务你的优质客户。让低付费客户离开。他们抱怨最多，付钱最少。腾出你的日程，专注于高层的战略。你的时间是你最宝贵的资产。当你停止在低价值任务上浪费时间时，你就为巨大的收入飞跃打开了空间。

Now, you might over-deliver and spend 40 hours on a five-figure deal. You undercut yourself and charge 10,000 instead of 40,000. That burns you out and destroys your profit margins. You bend over backwards for people who demand everything and pay nothing. The Pareto principle proves that 80% of your results come from 20% of your effort. You need to stop doing the work that doesn't scale. Serve your premium clients deeply. Let the low-paying clients go. They complain the most and they pay the least. Free up your schedule so you can focus on high-level strategy. Your time is your most valuable asset. When you stop wasting hours on low-value tasks, you open up space for massive income leaps.

一旦你掌控了时间，就必须掌控你的追踪。像追踪健康一样追踪你的金钱。你无法改善那些你未准确衡量的东西。大多数人把财务当作谜团。你避免看银行账户，因为害怕看到什么。你必须停止逃避自己的数字。如果你的身体目标是减到 185 磅并完全无痛生活，你会追踪睡眠、静息心率和体重。你可能会像我一样戴上 Aura 戒指来监控每日准备度评分。你把身体健康当作一个严肃的数据项目。你需要真实的数据。对自己的净资产也要做同样的事。每天查看银行账户。追踪每日开支。美国心理学会称之为“测量效应”。仅仅追踪一个特定行为就会自动使该行为变得更好。当你追踪每一美元时，你会立刻停止把钱浪费在无关紧要的事情上。你获得绝对的清晰度和对未来的完全控制。追踪给你所需的数据，来建立一个真正可扩展的系统。

And once you control your time, you must control your tracking. Track your money like you track your health. You can't improve what you don't measure accurately. Most people treat their finances like it's a mystery. You avoid looking at your bank account because you're afraid of what you will see. You have to stop hiding from your own numbers. If your physical goal is to drop your weight to 185 lb and live completely pain-free, you track your sleep and your resting heart rate and your weight. You might wear your Aura ring like I do to monitor your daily readiness score. You treat your physical health like a serious data project. You need to demand real numbers. You need to do the same thing with your total net worth. Check your bank accounts daily. Track your daily spending. The American Psychological Association calls this the measurement effect. Simply tracking a specific behavior automatically changes that behavior for the better. When you track every single dollar, you instantly stop wasting your money on things that don't matter. You gain absolute clarity and total control over your future. Tracking gives you the hard data you need to build a real system that scales.

打造一台机器，而不仅仅是一份工作。现在，大多数企业家只是给自己买了一份糟糕的工作，对吧？如果你停止工作，你的收入就完全停止了。那不是生意，那是牢笼。你需要围绕你的工作建造一台机器。所以，审视你的日常系统。你必须问自己，如果不去上班，你的生意每个月还能产生 20,000 美元吗？《哈佛商业评论》指出，流程驱动的公司比依赖创始人的公司扩展得更快、生存得更久。所以，记录你的日常步骤。雇人来做你讨厌做的繁琐任务。走出日常的苦差事，这样你才能专注于更大的愿景。你的工作就是尽可能快地取代自己。

Build a machine, not just a job. Now, most entrepreneurs just buy themselves a terrible job, right? If you stop working, your income stops entirely. That is not a business. That is a cage. You need to build a machine around your work. So, look at your daily systems. You have to ask yourself, if your business can generate $20,000 a month if you don't show up to work. Harvard Business Review highlights that process-driven companies scale much faster and survive longer than founder-dependent companies. So, document your daily steps. Hire people to do the tedious tasks that you hate doing. Step out of the daily grind so you can focus on the bigger vision. Your job is to replace yourself as fast as possible.

开办一个业务发展节目来获取推荐。冷拨电话已经完全过时了。你需要更好的方式与富裕客户建立联系。我们在 Movement Makers 项目中教授的一件事就是开设一个简单的视频节目。采访你所在行业的顶尖 50 人。邀请他们上你的节目，讲述你的故事。没人问过他们是否接受采访。当他们答应时，那 30 分钟的对话就会变成深厚的关系。你不必是专业播音员，你只需要保持好奇。领英数据显示，85% 的工作和重大交易都是通过人脉完成的。所以，不要请求销售，请求采访。先给他们带来巨大的价值。推荐自然而来，因为你随着时间的推移建立了真正的信任。

Start a business development show to get referrals. Cold calling is completely dead. You need a better way to network with wealthy clients. One of the things we teach inside of our Movement Makers program is to start a simple video show. Interview the top 50 people in your specific industry. Invite them on your show and tell your story. Nobody asked them for an interview. And when they say yes, that 30-minute conversation turns into a deep relationship. You don't have to be a professional broadcaster. You just have to be curious. LinkedIn data shows that 85% of all jobs and major deals are filled via networking. So, don't ask for a sale. Ask for the interview. Bring them massive value first. The referrals flow naturally because you build real trust over time.

但是，建立信任需要你多听少说。在他们开口之前，不要提供免费建议。你想帮助所有人。你看到问题就立刻试图解决。在别人开口之前给出建议会立刻产生摩擦。他们不想要他们没要求的东西。当你试图解决他们尚未承认的问题时，你会把他们推开。相反，你应该问他们探索性的问题。不断提问，直到他们最终问你在他们的情况下会怎么做。《今日心理学》指出，主动提出的建议几乎总是被视为严厉的批评。所以，耐心等待明确的邀请。当他们向你寻求帮助时，他们已经完全准备好为你的优质解决方案付费。你只能引导那些真正准备好被引导的人。

But, building that trust requires you to listen more than you speak. Stop giving free advice until they ask. You want to help absolutely everyone. You see a problem and you immediately try to fix it. Giving advice before someone asks creates instant friction. They don't want what they didn't ask for. You push them away when you try to solve a problem they haven't admitted that they have. You need to ask them probing questions instead. Keep asking questions until they finally ask you what you would do in their situation. Psychology Today notes that unsolicited advice is almost always perceived as harsh criticism. So, wait patiently for the clear invitation. When they ask you for your help, they are fully ready to pay for your premium solution. You can only guide the people who are truly ready to be guided.

不过，这种程度的耐心要求你完全缩小你的焦点。专注于前五个客户，而不是接下来的 5,000 个。你为如何扩展到数百万用户而焦虑，但你甚至还没有五个完美的客户。在开始时不要担心大规模增长。如果你有一个像我们这样的高级项目 Movement Makers，想办法让它对仅仅五个人来说变得极其有趣并改变人生。你必须打好地基，然后才能建造摩天大楼。Kevin Kelly 著名的文章《1,000 个铁杆粉丝》证明你不需要数百万粉丝来创造巨大财富。如果你完全改变了五个人的生活，那些人会给你带来接下来的 50 个客户。从小处着眼，这样你最终才能变得巨大。像对待皇室一样对待你的早期客户。

This level of patience, though, requires you to narrow your focus completely. Focus on the first five clients, not the next 5,000. You're stressing about how to scale to millions of users. You don't even have your perfect five clients yet. Stop worrying about massive growth at the very beginning. If you have a high-level program like we have, Movement Makers, figure out how to make it incredibly fun and life-changing for just five people. You have to nail the foundation before you build the skyscraper. Kevin Kelly, the famous essay '1,000 True Fans'. It proves you don't need millions of followers to build massive wealth. If you change five lives completely, those people will bring you the next 50 clients. Focus small so you can eventually grow huge. Treat your early clients like royalty.

但这种专注需要正确的内在动力。把金钱放在前五，但永远不要放在第一。如果金钱是你唯一的目标，当旅程变得艰难时你就会放弃。金钱是一个强大的工具，是你汽车的燃料。你绝对需要它，但它不能是你的目的地。你的主要使命必须比你的银行账户更大。你必须有一个即使没有报酬也愿意为之努力的事业。美国国立卫生研究院发表的研究表明，内在动机比现金等外部奖励更能维持长期努力。把金钱放在你优先清单的第二或第三位。让你的真正目标成为第一。这样你实际上会赚更多的钱，因为你不会精疲力竭。

But this type of focus requires the right internal motivation. Keep money in your top five, but never number one. If money is your only goal, you will quit when the journey gets hard. Money is a powerful tool. It is the fuel for your car. You absolutely need it, but it can't be your destination. Your main mission has to be bigger than your bank account. You have to have a cause that you would work on even if you were not getting paid. The National Institutes of Health published studies showing that intrinsic motivation sustains long-term effort much better than external rewards like cash. Put money as your number two or three on your priority list. Let your true purpose be number one. You will actually make far more money this way because you won't burn out.

而你更深层的目标通常直接与你爱的人相关。把家人的未来放在你的自我之前。你正根据自己在互联网陌生人眼中的形象做出糟糕的财务决策。你需要停止关心数字点赞，开始关心你真正的遗产。仔细看看你的家人，看看你的丈夫或妻子。他们不关心你每天的播放量，他们关心你为他们建立的安全生活。你需要首先专注于那些真正影响你家的事情。皮尤研究中心指出，家庭支持是长期生活满意度和财务稳定的主要驱动力。所以，收起你的骄傲，做无聊的工作，发送邮件，建立能永远改变你家谱的真正财富。你的下一步。

And your deeper purpose usually ties directly back to the people you love. Put your family's future before your ego. You are making terrible financial decisions based on how you look to strangers on the internet. You need to stop caring about digital likes and start caring about your real legacy. Look closely at your family. Look closely at your husband or wife. They do not care about your daily view count. They care about the secure life you are building for them. You need to focus on what actually moves the needle for your household first. Pew Research Center states that family support is the primary driver of long-term life satisfaction and financial stability. So swallow your pride, do the boring work, send the emails, build the true wealth that changes your family tree forever. Your next move.

所以，现在你面前已经有了确切的规则。唯一缺少的是你对采取行动的绝对承诺。所以，不要再等待完美时机，从今天开始建立你真正的财富。世界上最富有的人大多白手起家，这意味着你空空的银行账户并不是阻碍你的主要原因。沃兹和我 20 岁时在我父母的车库里创办了苹果。

So you have the exact rules laid out in front of you right now. The only thing missing is your absolute commitment to take action. So stop waiting for the perfect moment and start building your real wealth today. Most of the richest people in the world started with nothing, which means that your empty bank account is not the main thing that's holding you back. Woz and I started Apple in my parents' garage when I was 20.

像我这样的人，出生在一个非常贫穷的家庭。我没受过良好的教育，所有的考试都失败了。为什么？我不知道。但后来我意识到，我没有钱，没有技术，也没有好的背景，比如有个富有的叔叔之类的。没有。我和同龄人竞争的唯一的资本就是——让我们竞争10年后的未来。看看福布斯400富豪榜，美国最富有的人，你会发现创纪录的70%的人是白手起家的，没有继承遗产，没有先发优势，只是一个决定开始的人。这份榜单基本上都是白手起家的亿万富翁。福布斯400富豪榜上有70%的人是自己创造财富的。所以，你今天从零开始只决定了一件事：10年后的那个你，是会感谢你今天的开始，还是会希望你当时开始了。我在生意中学到的一件事是，错误才是所有学习的来源。实际上，错误和不完美的地方才是金矿，各位。你看，当我80岁时，我想尽量减少遗憾的数量。我不想在80岁时，在安静的反思时刻回顾一生，列出一堆重大的遗憾。

People like me, I was born in a very poor family. I never got a great education. I failed all the examinations. For what reason? I don't know. But later I realized I don't have money, I don't have technology, I don't have a lot of good backgrounds who have a rich uncle or something. No. The only thing I competed with my people than the young people is let's compete for 10 years later. Look at the Forbes 400, the richest people in America, and you'll find that a record 70% of them built their fortune from scratch with no inheritance, no head start, just a person who decided to begin. The list is mostly a list of self-made billionaires. 70% of the Forbes 400 made their fortune. So, the fact that you're starting from zero today decides only one thing, which is whether the person you become 10 years from now thanks you for starting or wishes that you had. One of the things that I've learned in my business is that the mistakes are where all the learning is. And actually, the mistakes and the imperfect stuff, that's where the gold is, everybody. Look, when I'm 80 years old, I want to have minimized the number of regrets that I have. I don't want to be 80 years old in a quiet moment of reflection thinking back over my life and cataloging a bunch of major regrets.

让我给你讲一个被所有人拒绝的人的故事。他叫马云。他在中国贫困长大，大学入学考试两次失败。我小学关键考试两次不及格，中考也考了三次才考上。大学我考了三年。毕业之后，他申请了30份工作，全部被拒。肯德基在他镇上开店，24人应聘，23人被录用，他是唯一被拒绝的那个，唯一一个。我失败过很多次。人们可能知道我申请了很多工作，超过30份，全部被拒，连机会都没有。我们24个人面试肯德基，23个被录用，只有我被拒。最后他当了一名英语老师，月薪大约12美元。1995年，他去美国第一次看到了互联网，心里突然有了灵感。他带着一个没人相信的想法回了家。1999年，他召集了17个朋友，在一间小公寓里创办了一家小公司，叫阿里巴巴。人们说他疯了，说在中国没人会在网上购物。但他坚持下去了。一次次被拒之门外，他一次次敲开新的门。2014年，阿里巴巴上市，融资约250亿美元，是当时世界上最大的IPO。马云成为全球最富有的人之一。从被肯德基拒绝到全球前五大富豪，他没有钱，甚至不会编程，没有显赫的家庭或名校背景。用世界上衡量成功的所有标准来看，马云本应失败。他本应一辈子当个月薪12美元的英语老师，他周围的人都这么认为。所以，他拥有而你没有的唯一东西就是——他拒绝停止。

Let me tell you about a man who got rejected by everybody. His name is Jack Ma. He grew up poor in China and he failed his university entrance exam twice. I failed a key primary school test for two times. And I failed like three times for the middle school. For three years I tried to fail in the university. When he finished school, he applied for 30 different jobs and got rejected by all 30 of them. KFC opened up in his town. 24 people applied and 23 of them got hired. He was the only one they turned down, the only one. I failed so many times. People probably know that I've applied jobs for so many jobs. Over 30 jobs, all rejected. Not even got a chance. 24 of us were interviewed for a KFC job. 23 accepted. I was the only guy rejected. He finally landed work as a English teacher making about $12 a month. Then in 1995, he traveled to America and saw the internet for the very first time, and something clicked in him. He went home with an idea nobody believed in. And in 1999, he gathered 17 of his friends into a small apartment, and they started a little company called Alibaba. People told him he was crazy, that nobody in China would ever shop online. He kept going anyway. He kept getting the door slammed in his face, and he kept on knocking on new ones. And in 2014, Alibaba went public and raised about $25 billion. It was the biggest stock offering the world had ever seen at that point. And Jack Ma became one of the richest people on the planet. From being rejected by KFC to one of the top five wealthiest people in the world, he didn't have the money, he didn't even know how to code, he didn't come from a big powerful family or some fancy school. By every measure the world uses to decide who was going to make it, Jack Ma was supposed to fail. He was supposed to stay an English teacher making $12 a month for the rest of his life. And everyone around him agreed. So, the only thing that he had that you don't is that he refused to stop.

好了，你可能在想：那是马云，那是中国，一个十亿人口的市场，对吧？天时地利，而你什么都没有。你有账单，有厌倦的工作，没有存款，没有支持你的人，对吧？我曾经破产，曾经困顿，19岁时和你一模一样。我拒绝了一份六位数的梦想工作，加入了一个月薪300美元的小型创业公司。我在合伙人的餐厅里办公，吃麦当劳薯条和豆沙拉，因为那是我能找到的最便宜的食物。我太尴尬了，对朋友撒谎说我只是在忙，其实我真的很穷。一天晚上，我打电话给合伙人说要辞职，哭得稀里哗啦。第二天早上，我又敲开他的门，回去工作了。我没钱，没头绪。但我发现，你不需要是天才才能赢。你只需要开始，然后拒绝停止。而你现在拥有的工具比我当时多得多。所以让我告诉你，如何从零开始变富。第一步：从你已经拥有的技能开始。我认为你的目标来自你的痛苦。你最挣扎的事，你已经为自己解决的问题，那就是你赚钱的种子。你不需要一个没人听说过的新点子。你需要一个真实的问题，人们会愿意付钱解决。而找到它的最好地方就是你已经知道的东西。所以审视你的生活，问自己：人们已经因为什么来找我？我艰难学会了什么？一年前我愿意花钱请人教我什么？那就是你的起点。当我破产时，我没有资本，没有人脉。我拥有的就是研究什么有效并加以应用的能力。你现在也拥有这个技能。有人愿意为此付钱。也许你很擅长文字和写作，也许你会剪辑视频、销售、整理混乱，或者教别人你觉得理所当然的东西。你觉得理所当然的技能就是关键。你觉得用起来轻松，就认为对每个人都轻松，但其实不是。你天生就会的东西，正是别人现在挣扎并愿意付钱解决的问题。所以写下三件人们已经信任你做的事：总是让你看简历的朋友，需要你修手机的表亲，模仿你处理客户方式的同事。这不是随机的事，这是市场，是人们在告诉你你的价值在哪里。所以别再等自己觉得合格了，好吗？我相信“身份”会引导行动。当你决定自己是一个用这项技能帮助别人的人时，行动就会随之而来，自信出现在行动之后，而不是之前。你通过开始来建立信念，而不是等到感觉准备好了，因为“准备好了”并不真实。你已经拥有技能，可以让我付给你第一笔钱，你的任务是停止隐藏它，开始朝它迈进。第二步：建立你的“50人清单”。这是我们在“运动创造者”项目中教授的内容，是我知道的从零赚到真钱最快的方法。做法如下：你不需要庞大的观众，你只需要50个对的人。打开谷歌地图或领英，找到50个人，他们要么能成为高价值客户，要么能给你带来高价值客户。

Okay, so here's what you might be thinking. That's Jack Ma, that's China, it's a billion person market, right? Right place, right time, and you don't have any of that. You've got bills, a job you're tired of, you got no money saved, nobody in your corner, right? I've been broke, I've been stuck, I've been exactly where you are when I was 19. I turned down a six-figure dream job to join a tiny startup for $300 a month. I worked out of my partner's dining room. I ate McDonald's french fries and bean salad because it's the cheapest food that I could find. I was so embarrassed that I lied to my friends and said I was just hustling when I was really just broke. And one night I called my partner and I quit and I cried my eyes out. And the next morning I knocked on his door and just went back to work. I had no money. I had no clue. What I figured out though is that you don't need to be a genius to win. You just need to start. And then you need to refuse to stop. And you are sitting on more tools today than I ever had. So let me show you exactly how you can get rich when you're starting from nothing. Step number one. Start with the skill you already have. I think your purpose comes from your pain. The thing that you struggled through the most, the problem that you've already solved for yourself, that's the seed of how you make money. So you don't need a brand new idea that nobody's ever heard of. You need a real problem that real people will pay to fix. And the best place to find that is in what you already know. So look at your own life and ask, 'What do people already come to me for? What did I have to figure out the hard way? What would I paid someone to teach me a year ago?' That's your starting point. So when I was broke, I didn't have capital, I didn't have any connections. What I had was the ability to study what worked and apply it. So you have that skill right now today, too. That's somebody out there will pay for. So maybe you're really good with words and writing. Maybe you can edit video or you can sell or you can organize chaos or you can teach something that you take for granted. That skill that you take for granted is the key. It feels easy to use so you assume it's easy for everyone and it isn't. The stuff that comes naturally to you is exactly the same stuff that someone else is struggling with right now and would gladly pay to have it solved. So write down three things that people already trust you with. The friend who always asks you to look at their resume, the cousin who needs you to fix their phone, the coworker who copies how you handle clients. That is not just random things, that is the market, that's people telling you where your value already is. So stop waiting to feel qualified, right? I believe the being leads to the doing. The moment you decide that you're someone who helps people with this skill, the actions start to follow and the confidence shows up after the action, not before. You build belief by starting, not by waiting until you feel ready because ready is not actually real. You already have the skills I can pay you your first dollars and your job is to stop hiding it and start moving towards it. Step number two, build your money 50 list. So, this is something we teach inside of our Movement Maker's program. This is the fastest way I know to make real cash from zero. Here's what you do. You don't need a giant audience, you need 50 of the right people. So, open up Google Maps or LinkedIn, find 50 people who could either become a high-value client or send you high-value clients.

当你不再深陷于琐碎的工作，而是把时间投入到真正能带来回报的事情上时，奇迹就会发生。你的时间就是你的种子资金。所以，我们要把它种在能生长的地方，而不是仅仅让它忙个不停。第七步：守护你的信念和你的圈子。这一步决定了你是否能成功，因为白手起家既是心理游戏，也是金钱游戏。记住，马云身边的每个人都曾说他疯了。如果他相信了他们，那就没有阿里巴巴了。在你看到第一个真正的胜利之前，世界会给你一百个理由放弃。其中很多理由来自那些爱你但从未做过你正在尝试之事的人。所以，你必须保护你的信念。每天用那些已经走过这条路的人的思想喂养你的大脑——通过他们的书、他们的视频、他们的话语——这样你内心的声音会告诉你继续前进。这个声音会变得比周围让你停止的声音更响亮。注意你和谁在一起，因为慢慢地你会成为与你最亲密的五个人的平均值。正如 Jim Rohn 所说，找到那些正在建设的人，那些点燃你而不是耗尽你的人，那些帮助你向目标前进的人。当你白手起家时，你对自己的信念是你真正建立的第一项资产，比金钱、比客户、比任何东西都早。所以你需要守护它，保护它，因为你将要建造的一切都建立在它之上。

That's what happens when you stop drowning in just busy work and you pour your time into the thing that actually pays you. Your time is your seed money. So we want to plant it where it can grow, not just where it keeps you busy. Step number seven: guard your belief and your circle. This is the one that decides whether you make it because starting with nothing is as much a head game as it is a money game. Remember that every single person around Jack Ma told him he was crazy. If he had believed them, then there's no Alibaba. The world will hand you a hundred reasons to quit before you ever see your first real win. And a lot of those reasons will come from people who love you but have never done what you're trying to do. So you have to protect your belief. Feed your mind every day with people who have already walked the road through their books, their videos, their words, so the voice in your head telling you to keep going. That voice becomes louder than the voices around you telling you to stop. And watch who you spend time with because slowly you become the average of the five closest people to you. Like Jim Rohn says, find the ones who are building something, who light you up instead of draining you, who help move you towards things. When you start with nothing, your belief in yourself is the very first asset that you're actually building, before the money, before the clients, before any of it. So you need to guard it, you need to protect it, because everything else you're going to build gets built on top of that.

所以，我希望你带走的是：白手起家不是诅咒。它太棒了。它是一张白纸。你没有坏习惯需要改掉，没有名誉需要保护，没有什么可失去的，却有一切可以建设。马云拥有的比你现在的还少，他却改变了世界。我每个月只有 300 美元，天天吃豆沙拉，但我建立了我热爱的生活。

So here's what I want you to walk away with. Starting from nothing is not a curse. It's awesome. It's a blank slate. You've got no bad habits to unlearn, no reputation to protect, nothing to lose, and everything to build. Jack Ma had less than you have right now, and he changed the world. I had $300 a month and bean salad every day, and I built a life that I love.

我刚才给你的每一件事——从你的技能开始、建立赚钱 50 人名单、销售高价值产品、在准备好之前开始、模仿有效的方法、保护你的时间、守护你的信念——每一件你都可以在今天用 0 美元开始。你和第一次胜利之间唯一的障碍就是开始挥杆的决定。你有一项技能，你有互联网，你有 AI，你有这决定的瞬间。你知道最好的开始时间是什么时候吗？几年以前。你知道第二好的时间吗？就是现在。现在怎么样？如果你能做到，而且你能，那么你必须去做。

Every single thing I just gave you, starting with your skill, building the money 50 list, selling high value, starting before you're ready, modeling what is working, protecting your time, and guarding your belief, every one of those things is something that you can begin today with $0. The only thing standing between you and your first win is the decision to start swinging. You have a skill, you have the internet, you have AI, and you have this one moment to decide. You know when the best time to start was? Years ago. You know the second best time? Right now. How about right now? If you can do this, and you can, then you must.

企业工作的安全感已不复存在。安稳的工作即将变得不稳定。今年到目前为止，公司已经裁员超过 80 万，这是自疫情以来我们看到的最高的数字。西密歇根一家公司计划裁减数百个岗位。今晚，位于大急流城的 Acrisure 告诉我们，人工智能正在取代真正的员工。超过 80% 的学生觉得他们在学校里没有学到任何关于创业的知识，尽管大多数学生想创办自己的企业。生活中唯一不是赌博的是主动出击。而你被教导说主动出击是赌博，因为学校系统根本就是为培养工厂工人而创建的。我们的学校系统什么都不教我们关于钱的知识。什么都不教。可悲。所以 25 岁时我重新投身教育，但这一次我开始学习的不是书本里的东西，而是那些真正创造了财富的人。坚持传统的职业道路会限制你的影响力，让你痛苦，并阻止你与世界分享你独特的天赋。我的感觉是，即使是那些进入精英大学的孩子，就像你通过了中国的某种普通话考试，但你太累了。你在余生中再也做不了什么了。你 18 岁就精疲力竭了。你承担一个经过计算的风险去创办一家公司，意识到你可能会放弃从工作中出来学习的一两年时间，以及其他东西。这是一个值得冒的巨大风险。如果你不冒这个风险，我认为你最终后悔的可能性非常大。你把时间和精力花在哪里，是你一生中最重要的决定之一。

Security in a corporate job doesn't exist anymore. The safe job is about to be unsafe. So far this year, companies have cut more than 800,000 jobs. That's the highest number we have seen since the pandemic. West Michigan company plans to cut hundreds of jobs. Tonight, Grand Rapids based Acrisure is telling us that artificial intelligence is replacing actual employees. Over 80% of students feel they learn nothing about entrepreneurship in school, even though most want to start their own businesses. The only non-gamble in life is going on offense. And you've been taught that going on offense is the gamble, because the school system was literally created to create factory workers. Our school systems teach us nothing about money. Nothing. It's pathetic. So at 25 I recommitted to my education, but this time I started studying not things that were in books, but people that had actually created wealth. Sticking to a traditional career path limits your impact, keeps you miserable, and stops you from sharing your unique genius with the world. My sense is that even for the kids that get into the elite colleges at this point, it's like you've passed some Mandarin examination in China, but you're just so exhausted. You're never going to do anything more with the rest of your life. You're burned out at 18. You take a calculated risk to start a company realizing you may forego a couple of years of studying coming out of your job, and whatever else. That's a great risk to take. And if you don't take that risk, I think you have a very high chance that you end up regretting that. Where you spend your time and your energy is one of the most important decisions you get to make in life.

我 19 岁时，面临最艰难的选择。我还在上大学，有一份稳定的六位数投行工作邀请，这是人人都想要的工作，但我也有机会拥有一家生物技术初创公司 30% 的股份，每月只赚 300 美元。我选择了初创公司。我选择了奋斗，午餐吃豆子，因为坐在格子间做我讨厌的工作的想法比身无分文更让我害怕。我知道我必须掌控自己的收入。想想 65 岁的桑德斯上校。他只有一张 105 美元的社会保障支票。他没有去当地的商店找一份迎宾员的工作。他带着他的鸡肉配方上路，睡在车里。他面对了 1009 次拒绝，最终有人对他的特许经营想法说了“是”。他证明了，你可以通过拥有自己的想法而不是为他人工作，在任何年龄创造巨大的财富。Brian Chesky 和 Joe Gebbia 在旧金山付不起房租。他们没有急于找安稳的普通工作。相反，他们把三个充气床垫放在地板上，在当地一个设计会议期间收费让人们睡在那里。这个简单的想法变成了 Airbnb。他们创造了一家价值 1 亿美元的公司，因为他们寻找创造性的方式解决问题，而不是寻找安稳的公司薪水。现在你可能认为你需要银行里有几千美元才能开始赚钱。你认为你需要富有的父母或一笔巨额贷款才能成功。那不是真的。桑德斯上校 65 岁时破产了。Airbnb 从三个便宜的充气床垫开始。你不需要钱来赚钱。你只需要一个待解决的问题和迈出一步的勇气。我现在就向你展示如何从零开始创造自己的收入。解决你自己最大的问题。要没有工作也能赚钱，你必须认识到价值实际上来自哪里。你因为给他人带来价值而获得报酬。带来价值的最简单方法就是直接审视自己的生活。你的使命来自你的痛苦。你挣扎最多的正是你想帮助他人克服的。所以想想你的过去。如果你很难健身并找到了一个有效的系统，那个系统就是你的新生意。如果你与焦虑作斗争并找到了管理它的方法，那个方法就是你的生意。你不需要一个花哨的商业学位来实现它。你只需要比你试图帮助的人领先一步。超过 62% 的亿万富翁完全是白手起家。

When I was 19, I had the hardest choice to make. I was in university and I had a job offer for a safe six-figure investment banking job. It was a job everybody wanted, but I also had a chance to own 30% of a biotech startup making only $300 a month. And I picked the startup. I chose the struggle, eat beans for lunch because the thought of sitting in a cubicle doing work I hated scared me more than being broke. I knew I had to take control of my own income. Think about Colonel Sanders at 65 years old. He had a tiny $105 social security check. He didn't go looking for a greeter job at a local store. He took his chicken recipe, hit the road, and slept in his car. He faced 1,009 rejections before finally someone said yes to his franchise idea. He proved that you can create massive wealth at any age just by owning your own ideas instead of working for someone else. Brian Chesky and Joe Gebbia couldn't pay their rent in San Francisco. They didn't rush out to get safe normal jobs. Instead, they put three air mattresses on their floor and charged people to sleep there during a local design conference. That simple idea turned into Airbnb. They created a $100 million company because they looked for a creative way to solve a problem instead of looking for a safe corporate salary. And right now you might be thinking that you need thousands of dollars in the bank to start making your own money. You think you need rich parents or some giant loan to succeed. And that's not true. Colonel Sanders was broke at 65. Airbnb started with three cheap air mattresses. You don't need money to make money. You just need a problem to solve and the courage to take a step. I'm going to show you exactly how to start generating your own income from scratch right now. Solve your own biggest problem. To make money without a job, you've got to realize where value actually comes from. You get paid for bringing value to other people. The absolute easiest way to bring value is to look directly at your own life. Your purpose comes from your pain. Whatever you struggle with the most is exactly what you want to help other people overcome. So think about your past. If you had a hard time getting fit and you figured out a system that works. That system is your new business. If you struggled with anxiety and found a way to manage it. That method, that's your business. You don't need a fancy business degree to make this happen. You just need to be one step ahead of the person that you're trying to help. Over 62% of billionaires are totally self-made.

也就是说，他们是通过解决实际问题来积累财富的，而不是靠继承现金。人们付钱给你，是因为他们迫切想跳过你曾经经历过的痛苦。你卖的是速度和便利。如果你能帮某人跳过五年的痛苦试错，他们就会为这个捷径买单。所以，别以为非要发明下一个大型科技平台才能成功。看看你所在城镇的本地生意——他们在营销、会计、日常运营上都需要帮助。他们现在就有巨大的问题。你可以介入并帮助解决这些问题。当你完全专注于服务他人、解决他们的真实痛点时，你就不再像个乞讨薪水的员工，而是像一个真正的企业家，能收取溢价。你不再递出薄弱的简历，而是递出强大的问题解决方案。这个简单的思维转变会改变一切。你从指望老板挑中你，变成知道市场急需你。所以，你必须停止寻找雇佣你的公司，开始寻找需要你帮助的人。金钱永远会追随你提供的价值。如果你解决了一个 100 美元的问题，你就赚一点钱；如果你解决了一个 1000 美元的问题，你就能赚更多钱。就这么简单。你现在的任务就是识别出你知道如何解决的最昂贵的问题，然后找到那些迫切需要那个解决方案的人。

Meaning they've created their wealth by solving real problems, not by inheriting cash. People pay you to solve their problems because they desperately want to skip the pain that you have already went through. You're selling speed and convenience. If you can help someone skip five years of painful trial and error, they pay you for that shortcut. So don't think you need to invent the next big tech platform to be successful. Look at the local business in your town. They need help with their marketing, their accounting, their daily operations. They've got massive problems right now. You can step in and help fix those problems. When you focus entirely on serving others and solving their actual pain points, you stop acting like an employee begging for a simple paycheck and you start acting like a true entrepreneur commanding a premium price. You stop handing out weak resumes and start handing out powerful solutions for problems. This simple shift in your mindset changes everything. You go from hoping that a boss picks you to knowing that the market desperately needs you. So, you've got to stop looking for a company to hire you and start looking for a person to help. The money will always follow the value you provide. So, if you fix a $100 problem, you make a little bit of money. If you fix a $1,000 problem, you make a lot more money. It's simple. Your job right now is to identify the most expensive problem you know how to solve and then go find the exact people who are crying out for that exact solution.

但是，找到问题只是第一步，因为你的周围环境可能正在暗中破坏你的成功机会。改变环境，从而改变思维。你当前的环境完美地设计成让你保持在原地。如果你的朋友都有传统工作，他们会不断告诉你要找份安稳的工作。他们不是想伤害你，只是不懂你的宏大愿景。研究表明，你采取身边最亲近的人的习惯和思维模式的可能性高达 61%。所以，如果你想自己赚钱，就必须改变你的日常环境。你必须彻底屏蔽消极因素。限制你接触那些怀疑你的人，用极度的积极性和你真正想听到的特定信息来填补那个空间。如果你在镇里找不到支持你的朋友，那就上网找。读有力量的书，听好的播客，看那些已经做到你想做的事的人的精彩 YouTube 视频。我创办自己的 YouTube 频道，是因为我想让自己被历史上一些最伟大的头脑包围。我希望每天早晨都能听到史蒂夫·乔布斯和沃伦·巴菲特的声音。我希望他们强烈的雄心能影响我。你必须对你的每日晨间例行公事极其有意识。不要一醒来就刷有毒的社交媒体或那些紧迫的新闻。用让你相信自己内容开始新的一天。当你每天吸收伟大时，它会开始变得完全正常。很快，安于一个无聊隔间的想法会让你觉得完全疯狂。你会开始想得更远，行动更快，对自己期望更高。你真的可以每天仅仅通过改变你看什么和听什么来重新连接你的整个大脑，以实现巨大成功。所以像对待花园一样对待它，对吧？你的思想就是一座花园。如果你种下消极的种子，你会长出一个巨大的消极人生。如果你种下信念的种子，你会长出一个巨大的精彩帝国。你必须无情地保护你的注意力。所以停止把注意力放在让你感觉渺小的事情上，开始痴迷于让你感到强大的想法。当你改变输入的那一刻，输出将永远改变。

But, finding a problem is only the first step because your surroundings might be secretly destroying your chances of success. Change your environment to change your mind. Your current environment is perfectly designed to keep you exactly where you are right now. So, if your friends all have traditional jobs, they'll constantly tell you to get a safe job. They aren't trying to hurt you, they just don't understand your big vision. Research shows that you're up to 61% more likely to adopt the exact habits and mindsets of the people closest to you. So, if you want to make your own money, you must change your daily environment. You've got to completely shut out the negativity. Limit your access to people who doubt you and fill that empty space with extreme positivity and the specific messages you actually want to hear. So, if you can't find supportive friends in your own town yet, go find them online. Read powerful books, listen to great podcasts, watch amazing YouTube videos from the exact people who are already doing what you want to do. I started my YouTube channel because I wanted to surround myself with some of the greatest minds in history. I wanted Steve Jobs and Warren Buffett in my ear every single morning. I wanted their intense ambition to rub off on me. You've got to be incredibly intentional with your daily morning routine. Don't wake up and immediately scroll through toxic social media or that pressing news. Start your day with content that makes you believe in yourself. When you consume greatness daily, it starts to feel completely normal. Soon the idea of settling for a boring cubicle will feel totally insane to you. You'll begin to think bigger, act faster, and expect so much more of yourself. You can literally rewire your entire brain for massive success just by changing what you look at and who you listen to every single day. So treat it like a garden, right? Your mind is a garden. If you plant negative seeds, you'll grow a massive negative life. If you plant seeds of belief, you'll grow a massive awesome empire. You've got to ruthlessly protect your focus. So stop giving your attention to things that make you feel small and start obsessing over the ideas that make you feel powerful. The moment you change your inputs, the outputs will transform forever.

但是，一旦你改善了周围环境，你需要一个系统让你真正行动起来，这就引出了简单的 2% 技巧。用 2% 法则来建立巨大的动力。你现在最缺少的就是动力。你有一个真正伟大的想法，但你没有采取任何实际行动。你一直在过度思考。你想在最终推出之前让一切都 100% 完美。你想要完美的标志、完美的网站、完美的商业计划。别那样做了。完美主义只是你在害怕。研究表明，完美主义实际上会降低你的生产力并增加严重的精神倦怠。你不需要一个完美的计划。你只需要执行最初的 2%。如果你的目标是写一本书，一本畅销书，那么最初的 2% 就是写一页纸。如果你的目标是创办一个庞大的 YouTube 频道，太好了。最初的 2% 就是拿出手机，录制你的第一个非常草率的视频。别担心第 100 步，只专注于第一步。现在就采取最小、最简单的行动。一旦你迈出第一步，你的大脑就会获得一个快速的胜利。而这个快速胜利会建立信心，信心又创造动力。所以当我写那本关于动力的书时，我没有计划好几个月。我只是开始疯狂打字。身体行动本身就会创造出你继续前进所需的能量。所以，等待完美时刻会怎样？它会保证你永远等待下去。行动每次都能治愈恐惧。当你向前迈进时，你根本没有时间坐在那里怀疑自己。所以，别让你最伟大的想法默默死在你脑子里。把它们放到现实世界里。从混乱开始。从小处开始，但你绝对必须开始，什么时候？今天。你的第一次尝试看起来是否疯狂、荒谬，都没关系。唯一重要的是你不只是停留在原地。你终于入场了。每个大公司最初都是一个小小的、有缺陷的实验。你也不例外。所以，突破犹豫，点击发布，打那个电话，然后看着你的生活有多快开始改变。

But once you fix your surroundings, you need a system to actually get you moving, which brings us to the simple 2% trick. Use the 2% rule to build massive momentum. The biggest thing you're missing right now is just momentum. You're sitting on a truly great idea, but you haven't taken any real action. You're constantly overthinking it. You want everything to be 100% perfect before you finally launch. You want the perfect logo, the perfect website, the perfect business plan. Stop doing that. Perfectionism is just you being afraid. Studies reveal that perfectionism actually decreases your productivity and increases severe mental burnout. You don't need a perfect plan. You just need to execute the first 2%. If your goal is to write a book, a best-selling book, the first 2% is writing just one single page. If your goal is to start a massive YouTube channel, awesome. The first 2% is pulling out your phone and recording your first really messy video. Don't worry about step 100, just focus completely on step number one. Take the absolute smallest, easiest action right now. Once you take that first step, your brain gets a quick win. And that quick win builds confidence and that confidence creates momentum. So when I wrote my book about momentum, I didn't plan it out for long months. I just started typing furiously. The physical action itself creates the energy you need to keep going. So, waiting around for the perfect moment, what does it do? It guarantees that you'll wait forever. Action cures fear every single time. When you're moving forward, you simply don't have the time to sit there and doubt yourself. So, don't let your greatest ideas die silently here in your head. Put them out into the real world. Start messy. Start small, but you've absolutely got to start when? Today. It doesn't matter if your first attempt looks crazy, ridiculous. The only thing that matters is that you aren't just standing still anymore. You're finally in the game. Every massive company started as some tiny, flawed little experiment. You are no different. So, push through the hesitation, click publish, make the call, and watch how quickly your life begins to change.

不过，既然你已经开始行动了，你必须为最难的阶段做好准备。而这正是几乎所有人放弃的地方。预计自己一开始会很糟糕。所以，现在你必须接受一个非常残酷的现实。你对任何新事物的第一次尝试都绝对会很糟糕。你的第一个产品会有大量缺陷。你的第一个视频会非常尴尬。你的第一次重要销售电话会感觉完全别扭，而这完全正常。每个人都是从底层开始的。只是你没看到那些混乱、隐藏的起步。数据显示，真正掌握任何复杂技能大约需要一万小时的刻意练习。你无法跳过挣扎。当我刚开始做 YouTube 时，我完全吓坏了。我害羞、安静、内向。我不喜欢上镜。

Now that you're moving though, you've got to prepare yourself for the hardest phase of all. And this is where almost everyone quits. Expect to be terrible at first. So, now you've got to accept a really harsh reality. Your first attempt at anything new is going to be absolutely terrible. Your first product will have tons of flaws. Your first video will be incredibly embarrassing. Your first major sales call will feel completely awkward, and that is completely normal. Everyone starts out at the bottom. You just don't see the messy, hidden starts. Data shows that it takes roughly 10,000 hours of deliberate practice to truly master any complex skill. You just can't skip the struggle. When I first started on YouTube, I was completely terrified. I was shy, quiet, introverted. I did not like being on camera.

我拍了 350 个视频后才不再完全尴尬地回看自己，700 个公开视频后才真正为自己创作的某个内容感到振奋。我制作了绝对好几百个糟糕的视频，你可以回去看它们，但我还是继续前进。大多数人只是放弃了，因为他们试了五次就期望立刻成为世界级。他们让自尊心阻止了自己取得真正的进步。所以，你愿意尝试并接受糟糕，这反而成了一种秘密优势。拥抱那个高度尴尬的阶段，把你早期的失败视为数据，那将是你攀登过程中故事的一部分。每一次失败，你都确切地学到了下次不该做什么。这会成为他人的灵感。如果你能暂时忍受显得愚蠢，你最终会变得完全不可阻挡。人生中唯一的真正失败是在你变好之前放弃。所以，你必须允许自己成为一个彻底的初学者。别再拿你的第一章和别人第二十章比较，对吧？你的旅程就是你的旅程，那没问题。所以，投入枯燥的重复，做那些不光彩的工作。你想要的精湛技艺就在一千次糟糕尝试的另一边等待着你。

It took me 350 videos before I wasn't completely embarrassed to watch myself back, and 700 public videos before I actually felt inspired by one piece of content that I made. And I made absolutely hundreds of terrible videos. You can go back and watch them, but I kept going anyway. Most people just quit because they tried five times and they expected to be world class immediately. They let their ego stop you from making actual progress. So, the fact that you're willing to try and be terrible becomes an actual secret advantage. So, embrace the highly awkward phase, look at your early failures as data and that's going to be part of your story as you climb. Every single time you fail, you learn exactly what not to do the next time. It'll be an inspiration to others. If you can handle looking foolish for a little while, you'll eventually become completely unstoppable. The only real failure in life is quitting before you get good. So, you've got to give yourself permission to be a total beginner. Stop comparing your chapter one to somebody else's chapter 20, right? Your journey is your journey and that is okay. So, put in the boring reps, do the unglamorous work. The mastery that you want is waiting on the other side of a thousand terrible attempts.

一旦你挺过了那个尴尬阶段，你就可以通过借鉴那些已经获胜之人的精确蓝图来加速你的成果。模仿他人的巨大成功。你不需要独自解决所有问题。这是我早期犯的最大错误之一。你不必为了赚大钱而重新发明轮子。最聪明的企业家研究那些已经获胜的人，并直接模仿他们的成功。所以，如果你想建立一项 10 万美元的咨询业务，去找一个已经做到的人。研究他们的公开网站，查看他们的具体定价，看看他们如何与高端客户交谈。然后，深思熟虑地将那些经过验证的原则应用到你自己独特的风格中。根据小企业管理局的数据，接受直接指导并严格模仿经证实的策略的企业在最初五年内生存下来的可能性是其他企业的两倍。当我的第一个企业陷入困境时，我感到完全迷失。我不知道如何扭转局面。然后，我决定深入研究一家非常成功的软件公司——微软，因为我当时也有一家软件公司。我观察他们如何运营，如何获得第一批客户，而不是他们现在如何多赚一百万。我没有窃取或复制他们，而是直接从比尔·盖茨的强大框架中学习。那个专注的决定拯救了我的整个公司。成功总会留下线索。那里有一张路线图，让你做你想做的事，实现你想要的任何成就。你只需要足够谦逊和好奇，主动去追随它。所以，阅读伟大领袖的传记。观看你敬佩和尊重的表演者的长篇访谈。在他们日常行为中找到隐藏的模式，然后创造性地将它们适应到你的情境中。为什么要花十年时间犯下深痛的错误，而你可以在短短十天或十小时内从别人昂贵的经验中学习？所以，成为伟大的积极学生，你通往财务独立的道路会快得多。你不是缺乏能力，你只是缺乏正确的模型。所以，找到你的理想模型，不懈地研究他们，为你自己的特色构建你的蓝图。

And once you survive that awkward phase, you can speed up your results by borrowing the exact blueprints of people who've already won. Model the massive success of others. You don't need to figure out all of this on your own. That was one of the biggest mistakes I made early on. You don't have to reinvent the wheel to make a massive fortune. The smartest entrepreneurs study the exact people who've already won and simply model their success. So, if you want to build a $100,000 consulting business, find someone who already did exactly that. Study their public website, look at their specific pricing, see exactly how they talk to their premium clients. Then, thoughtfully apply those same proven principles to your own unique style. According to the Small Business Administration, businesses that receive direct mentoring and strictly model proven strategies are two times more likely to survive their first five difficult years. When my first business was struggling, I felt completely lost. I had no real idea how to turn things around. Then, I decided to intensely study uh a highly successful software company, Microsoft, cuz I had a software company. I looked at how they operated, I looked at how they got their first clients, not how they make an extra million now. I didn't steal or copy them, but I learned directly from Bill Gates' powerful framework. And that single focus decision saved my entire company. Success always leaves clues. There's a road map out there for you to do whatever you want and achieve whatever you want. You just have to be humble and curious enough to actively go and follow it. So, read the biographies of great leaders. Watch the long-form interviews of the performers that you look up to and respect. Find the hidden patterns in their daily behaviors and then creatively adapt them to your situation. Why would you spend 10 years making deeply painful mistakes when you can learn from someone else's expensive experience in just 10 days or 10 hours? So, be an aggressive student of greatness and your path to financial independence will be so much faster. You don't lack the ability. You just lack the right model. So, find your ideal model, study them relentlessly, build your own blueprint for your special flavor.

然后当你有了正确的模型，你需要正确的人。有一种特定的方法可以让最有影响力的 CEO 接听你的电话。建立真实的关系，而不是虚假的粉丝。所以，大多数人认为在网上赚钱意味着你肯定需要数百万的随机粉丝，对吧？你认为你需要极度走红才能成功。这是一个巨大且实际上危险的干扰。你不需要一百万个随意订阅者来赚一百万美元。你只需要深刻、高度有意义的关系。不要担心虚荣指标，它们会不断浪费你的时间。相反，通过高价值连接专注于直接业务发展。我们在 Movement Makers 项目中教授的一个我最喜欢的策略是业务发展节目。这是一个专门的访谈节目。不要一直冷拨电话给潜在客户。热情地邀请他们上你的节目分享他们的故事。人们喜欢谈论自己。当你突出展示他们时，他们感到被重视，你就建立了关系。统计数据清楚地显示，84% 的 B2B 销售正是从温暖的推荐或牢固的现有关系开始的。当你采访某人时，你与他们共度了真正专注的时间。你与他们建立了真实的信任。那种真诚的信任转化为有利可图的合作伙伴关系、大量的推荐、高薪客户。你的新频道只有 200 个订阅者根本无关紧要。我们瞄准的是高需求但低媒体需求的人。你现在是以媒体的身份进入。你可以接触到那些建立了数百万美元网络的一流行业领袖。所以，不要担心随机的点击，开始积极追寻真实的对话。为你迫切想要合作的人增加巨大价值。展示他们的深厚专业知识。问他们极其精彩的问题。在他们上节目之前做好研究。给他们一个美丽的平台来分享他们的故事。当你积极成为超级连接者和支持者时，大钱自然会在你去的任何地方跟随你。你的人脉就是你的实际净资产。所以，从今天开始有意识、有策略地建立它。不要再担心算法，而是痴迷于你想服务的真实人类。

And then when you've got the right model, you need the right people. And there's a specific way to get the most powerful CEOs to take your call. Build real relationships instead of fake followers. So, most people think that making money online means you definitely need millions of random followers, right? You think that you need to go incredibly viral to succeed. And that's a massive and actually dangerous distraction. You don't need a million casual subscribers to make a million dollars. You just need deep, highly meaningful relationships. Don't worry about vanity metrics. They will constantly waste your time. Instead, focus on direct business development through high-value connections. One of my favorite strategies that we teach inside our Movement Makers program is a business development show. It's a dedicated interview show. Don't constantly cold call potential clients. Warmly invite them onto your show to share their story. People love talking about themselves. When you feature them prominently, they feel valued and you build a relationship. Statistics clearly show that 84% of B2B sales start exactly with a warm referral or a strong existing relationship. When you interview someone, you spend real focused time with them. You build authentic trust with them. That genuine trust turns into lucrative partnerships, massive referrals, highly paying clients. It literally doesn't matter if your new channel only has 200 total subscribers. We're going after people who have high demand, but low media demand. You're coming in as media right now. And you can get top industry leaders who built multi-million dollar networks. So, don't worry about the random clicks and start aggressively chasing real conversations. Add massive value to the exact people that you desperately want to work with. Feature their deep expertise. Ask them incredibly great questions. Do your research before you have them on. Give them a beautiful platform to share their story. When you actively become a super connector and a supporter, the big money naturally follows you everywhere you go. Your network is truly your actual net worth. So, start building it deliberately and strategically today. Stop worrying about the algorithm instead of obsessing over the actual human beings you want to serve.

建立那个网络需要极度的专注，这意味着你必须完全改变你管理 24 小时的方式。让每一天都真正有意义。你有限的时间是你绝对最宝贵的资产。如果你想永久摆脱无尽的工作循环，建立自己非凡的生活，你必须最大化你每天的具体行动。所以，你每天早上带着清晰的意图醒来。让今天真正算数。今晚在你疲惫的头撞到枕头之前，做一件能显著让你更接近梦想的具体事情。制作一件美丽的艺术品。发送一封极其重要的电子邮件。录制一个非常有帮助的视频。今天创造一些你未来孙辈渴望看到的东西。研究强烈表明，每天只完成一项高度有意义的任务能显著提升你的整体生活满意度并保证长期成功。为了为那些有意义的工作腾出真正的时间，你必须无情地管理你的繁忙日程。你必须消除、自动化或委派其他所有事情。如果某个特定任务不直接服务于你的核心使命，就停止做它。

And building that network takes extreme focus, which means you've got to completely change how you manage your 24 hours. Make every single day truly count. Your limited time is your absolute most precious asset. If you want to permanently escape the endless job cycle and build your own incredible life, you've got to maximize your specific daily actions. So, you wake up every morning with a clear intention. Make today truly count. Before you hit your head your tired head on the pillow tonight, do one specific thing that moves you significantly closer to your dream. Make one beautiful piece of art. Send one highly important email. Record one incredibly helpful video. Create something today that you desperately want your future grandkids to see. Research strongly indicates that completing just one highly meaningful task a day significantly boost your overall life satisfaction and guarantees long-term success. To make real time for that meaningful work, you've got to ruthlessly manage your busy schedule. You must eliminate, automate, or delegate absolutely everything else. If a specific task doesn't directly serve your core mission, stop doing it.

如果一个基础计算机程序或 AI 能做的事情，太棒了，立刻自动化。如果别人能以低得多的成本做某事，马上雇佣他们。不要把独特的才华浪费在无聊的琐事上。只专注于那些真正能推动大局的高阶任务。当你最终掌控了自己的日常时间，你就立刻掌控了个人收入。你不再绝望地用时间换取固定的、乏味的薪水，而是开始积极地用巨大的价值换取丰厚的财务回报。你已经拥有创造完全自由的美好生活所需的一切。你只需要坚定地决定，准备好挺身而出，去争取它。这就引出了最重要的事实，我希望你每天早上醒来时都记住它：你的信念是你的终极超能力。你完全有能力按照自己的方式建立丰盛的人生。所以，相信你的愿景。采取混乱的行动，永远不要让恐惧替你决策。准备好发现能让你今年成功飙升的技能了吗？这些不是学术理论，而是实用的、需求旺盛的能力，无需正式学位就能学会。每项技能都切入新兴市场需求，提供创业杠杆，并具有可扩展的影响。让我们深入探讨，想象每一项技能为你的生意和收入带来的可能性。

If a basic computer program or AI can do it, awesome, automate it immediately. If someone else can do something significantly cheaper, hire them right away. Don't waste your unique genius on boring busy work. Focus only on the high-level tasks that actually move the big needle forward. When you finally take control of your daily time, you instantly take total control of your personal income. You stop hopelessly trading hours for a flat, boring salary and start aggressively trading massive value for huge financial returns. You already have absolutely everything it takes to build a beautiful life of total freedom. You just have to firmly decide that you're ready to step up and claim it. And this brings us to the absolute most important truth of all, and it's something that I hope that you remember every single morning when you wake up. Your belief is your ultimate superpower. You are entirely capable of building a massive life on your own terms. So, trust your vision. Take the messy action, and never let fear make your decisions for you. Ready to discover the skills that could skyrocket your success this year? These aren't academic theories, they're practical, in-demand abilities that you can learn without a formal degree. Each skill taps into emerging market needs, offers entrepreneurial leverage, and has scalable impact. Let's dive in and imagine the possibilities each one opens up for your business and income.

技能一：AI 集成与自动化，将智能转化为收入。好，它是什么？这里我们要利用 AI 和自动化工具来简化运营、创造更智能的产品，甚至推出 AI 驱动的服务。就是用机器帮你完成繁重的思考或执行，从处理客户咨询的聊天机器人，到实时优化营销或库存的 AI 系统。这就是为什么它今年很重要。AI 革命不是即将到来，而是已经到来，它正在改写商业规则。到 2024 年，70% 的组织报告在某种程度上使用了 AI，而前一年只有 55%。公司对 AI 的投入创下纪录，2024 年美国超过 1090 亿美元，全球近 340 亿美元投入生成式 AI。而且它们迫切需要能让 AI 发挥作用的人。问题在于？存在巨大的人才缺口。94% 的企业领导者表示团队面临 AI 相关技能短缺，三分之一的领导者报告关键 AI 岗位存在严重缺口。这意味着什么？需求远大于供给，对你来说就是机会。懂 AI 的创业者可以介入并为解决方案收取溢价。这不仅适用于科技公司。从医疗到金融，AI 正在融入日常运营。FDA 已经批准了数百种 AI 医疗设备，自动驾驶汽车目前已经累计了数千次行程。世界正在竞相采用 AI，那些能驾驭浪潮的人将获得巨大回报。那么，创业者如何获利？把 AI 视为你业务的倍增器。拥有 AI 技能的创业者可以自动化超级无聊的流程，腾出时间更快扩张。你可以制造更智能、功能更好的产品。你可以向愿意付费的公司提供 AI 咨询和集成服务。例如，一个小型电商创始人可能用 AI 自动为每位客户个性化购物体验，从而带来更满意的客户和更高的销售额。或者你推出一个使用 AI 的微 SaaS 工具，比如 AI 日程助手或内容生成器。当 AI 完成大部分工作时，即使是一个人企业也能服务数千客户。证据无处不在。使用 AI 的公司报告更高生产率和更低成本，许多公司看到 AI 驱动项目提升了利润。一位创业者创建了 AI 驱动的文案服务，获得了全球数百客户，AI 为他们工作时，基本上 24/7 都在赚钱。关键是 AI 实用且可学。有无数的在线课程和工具，即使你不是程序员也可以开始应用 AI。许多 AI 平台实际上是即插即用的。所以今年，知道如何利用 AI 就像拥有超能力。它不仅关乎效率，更关乎解锁新收入流。从自动化营销到为利基行业构建下一个类似 ChatGPT 的应用，AI 集成是一项几乎可以立即见效的技能。所以，拥抱它，你就能驾驭我们这个时代最大的科技浪潮，直奔利润。

Skill number one, AI integration and automation, turning intelligence into income. Okay, so what is it? Here we're going to leverage AI and automation tools to streamline operations, create smarter products, or even launch AI-driven services. It's using machines to do the heavy thinking or doing for you from chatbots that handle customer inquiries to AI systems that optimize your marketing or inventory in real time. Here's why it matters this year. The AI revolution isn't coming, it's right here now, and it's rewriting the rules of business. By 2024, 70% of organizations reported using AI in some capacity, up from just 55% the year before. Companies are pouring investments in the AI at record levels, over $109 billion in the US in 2024 with nearly 34 billion globally into generative AI. And they desperately need people who can make it work. The catch? There's a huge talent gap. 94% of business leaders say they face AI-related skill shortages on their teams with one in three reporting massive gaps in critical AI roles. What does that mean? Demand is way bigger than supply, and that means opportunities for you. Entrepreneurs who are AI-savvy can step in and command premium prices for their solutions. This isn't just for tech companies, either. From healthcare to finance, AI is being woven into daily operations. Even the FDA has approved hundreds of AI-enabled medical devices, and self-driving cars are logging thousands of rides right now. The world is racing to adopt AI, and those who can ride that wave stand to reap huge rewards. So, how can entrepreneurs profit? Think of AI as a force multiplier for your business. An entrepreneur with AI skills can automate super boring processes, freeing up time to scale faster. You can make smarter products with better features. You can offer AI consulting and integration services to companies who are willing to pay for help. Uh so, for example, a small e-commerce founder might use AI to personalize a shopping experience for each customer automatically, leading to happier customers and higher sales. Or maybe you're launching a micro SaaS tool that uses AI, like a AI scheduling assistant or content generator. Even a one-person business can serve thousands of customers when AI is doing most of the work. The evidence is everywhere. Companies using AI report higher productivity and lower costs, and many have seen AI-driven projects boost their bottom line. One entrepreneur created an AI-powered copywriting service and landed hundreds of clients globally, essentially earning money 24/7 as the AI works for them. The key is that AI is practical and learnable. With countless online courses and tools, you can start applying AI even if you're not a programmer. Many AI platforms are actually plug-and-play. So, this year, knowing how to harness AI is like having a superpower. It's not just about efficiency, it's about unlocking new income streams. From automating your marketing to building the next ChatGPT-like app for a niche industry, AI integration is a skill that can pay off almost immediately. So, embrace it and you ride the biggest tech wave of our era straight towards profit.

现在，AI 可能是大脑，但数据是骨架。接下来，我们来看看如何把原始数字变成黄金的技能。技能二：数据分析与商业智能，从大数据中获利。好，它是什么？它是收集、分析并从数据中提取智慧见解以驱动商业决策的技能。数据分析就像给你的生意开了 X 光眼，让你看到普通人会错过的模式和趋势。商业智能（BI）与之相辅相成，专注于利用这些见解做出战略决策。这项技能不是数学天才，而是知道哪些数字重要以及如何将其转化为行动。那么，为什么它今年很重要？我们生活在一个数据海量的世界。每一次点击、每一次购买、每一次互动都可以被追踪，但很少有人知道如何将这片信息海洋转化为真正的价值，这就是你可以切入的地方。公司已经意识到直觉不够了。81% 的企业现在认为数据应处于所有决策的核心，并且他们愿意为能交付结果的人支付高额报酬。为什么？因为数据驱动的企业表现更好。它们平均比数据能力较弱的同行更高效、更盈利。真正拥抱分析的公司运营效率提升高达 60% 到 80%。这不仅限于大公司，即使是小初创企业也能受益，当它们能快速识别哪个产品功能是热门的、哪个营销渠道带来最佳 ROI。这是一个非常明显的趋势。全球大数据分析市场规模巨大，价值超过 2700 亿美元且仍在增长，而能够有效处理数据的专业人才短缺。高管们确实渴望洞察。我们最近的调查发现，88% 的企业领导者将数据分析列为组织技能提升的首要任务。所以今年，精通数据就像在市场中拥有秘密武器。基于事实而非猜测做决策，这是成功的秘诀。那么创业者如何使用它？数据分析可以通过两种方式让你致富。首先，应用于你自己的业务。你可以 pinpoint 最赚钱的客户，找到效率低下的环节并加以指导。

Now, AI might be the brains, but data is the backbone. So, next, let's look at the skills that turn raw numbers into gold. Skill number two, data analytics and business intelligence, profiting from big data. Okay, so what is it? It's the skill of collecting, analyzing, and drawing smart insights from data to drive business decisions. So, data analytics is like having X-ray vision for your business. It lets you see the patterns and trends that normal people's eyes would miss. So, business intelligence or BI goes hand-in-hand, focusing on those who are using insights to make strategic calls. This skill isn't about math genius, it's about knowing which numbers matter and how to translate them into action. So, why it matters right now in this year, we live in a world that has tons of data. Every click, every purchase, every interaction, it can be tracked, but few people know how to turn that ocean of information into actual real value, and that's where you can come in. Companies have realized that gut instinct isn't enough. 81% of businesses now believe data should be at the heart of all decision-making, and they're willing to pay handsomely for those who can deliver results. Why? Because data-driven businesses simply perform better. They're more productive and more profitable on average than their less data-savvy peers. Companies that truly embrace analytics have seen efficiencies boost as high as 60 to 80% in operations. It's not just about giant corporations, even small startups benefit when they can quickly identify which product feature is a hit or which marketing channel brings the best ROI. And this is a very clear trend. The global big data analytics market is massive, it's over $270 billion in value and still growing and there's a shortage of professionals who can wrangle data effectively. Executives are literally hungry for insights. Our recent survey found 88% of business leaders ranked data analytics as a top priority for upskilling in the organization. So this year, being fluent in data is like having a secret weapon in your market. Base decisions on facts, not guesses, which is a recipe for winning. So how can entrepreneurs use it? Data analytics can make you rich in two ways. First, by applying it to your own business. You can pinpoint your most profitable customers. You can find inefficiencies that guide.

你可以用实际硬证据来测试定价策略。例如，Netflix 就曾通过数据分析精准推荐观众想看的内容，每年节省了 10 亿美元。试想一下，将这种洞察力带入你的商业决策中。

You can test pricing strategies with actual hard evidence. For example, Netflix famously used data analytics to save $1 billion a year by recommending exactly what viewers wanted. So imagine bringing that kind of insight into your business decisions.

其次，你可以将这项技能作为服务出售给他人。许多公司，尤其是小公司，被数据淹没却不知如何处理。你可以作为自由分析师或顾问介入，将他们的数据转化为清晰的行动计划，并因带来增长或节省而收取高额费用。

Secondly, you can sell this skill as a service to others. Many companies, especially smaller ones, drown in data but have no idea what to do with it. You could come in as a freelance analyst or consultant, turn their data into a clear action plan and charge premium fees for delivering growth or savings.

想象一下，你告诉客户：“我通过分析你的客户行为，找到了提升 20% 销量的方法。”然后你真的做到了。现实中就有企业家这样做的案例。

So picture telling your client, "I found a way to boost your sales 20% by analyzing your customer behavior." And then actually doing it. There are real case studies of entrepreneurs doing just this.

一位初创公司创始人利用商业智能工具优化库存，消除了超过 10 万美元的年度浪费，直接增加了利润。另一位建立了一家咨询机构，帮助本地企业设置简单的仪表盘和关键绩效指标，一年内就定期签下五位数合同。

One startup founder used business intelligence tools to optimize her inventory and eliminated over $100,000 in annual waste, directly padding her profits. Another built a consulting agency that helps local businesses set up simple dashboards and KPIs, and within a year he was booking five-figure contracts regularly.

关键在于，数据分析实用且可学。有大量的在线课程、YouTube 视频和现成的拖放式工具。掌握它，你就能要么为自己的业务赋能，要么成为那个把别人的困惑变成现金的数据大师。所以今年，数据是新的石油，懂得如何钻探它是一项极高收入的技能。

The bottom line is data analytics is practical and learnable. There are tons of online courses, YouTube videos, tools that are now drag and drop. Master it and you can either supercharge your own business or become the go-to data guru who turns others' confusion into cash. So in this year, data is the new oil, and knowing how to drill for it is an extremely high-income skill.

现在，如果无法吸引客户，拥有再好的数据也毫无意义。这就是我们下一项技能的作用所在。是时候靠“被关注的艺术”变现了。技能三：数字营销与增长黑客——将可见度规模化为财富。那么，它是什么？数字营销是通过社交媒体、搜索引擎、电子邮件、大语言模型等渠道，在线为他人企业获取客户的技能。增长黑客是一种时髦的说法，指的是创意、快节奏的营销实验——寻找巧妙的低成本策略来推动你或他人业务的增长或销售。

Now, having great data is pointless if you can't attract customers. That's where our next skill comes in. It's time to cash in on the art of getting noticed. Skill number three: digital marketing and growth hacking — scaling visibility into wealth. So, what is it? Digital marketing is the skill of getting customers for people's businesses online through channels like social media, search engines, email, LLMs, and more. Growth hacking is a trendy way to say creative, fast-paced marketing experimentation — finding clever low-cost tactics to drive growth or sales for your business or others'.

这项技能关乎让你的企业在互联网上无法被忽视，并将注意力转化为收入。它涵盖了一切：从运行定向广告、优化网站以在 Google 或 GPT 上排名、制作病毒式内容、分析活动数据以调整优化结果，到制作 YouTube 视频传播你的信息。它今年之所以重要，是因为你可能拥有世界上最好的产品或服务，但如果没人知道，你就赚不到一分钱。今年，数字营销仍然是企业家最高收入的技能之一，因为在线注意力是我们王国的货币。

This skill is about making your business impossible to ignore on the internet and turning that attention into revenue. It covers everything from running targeted ads, optimizing a website to rank on Google or GPT, crafting viral content, analyzing campaign data to tweak for better results, to making YouTube videos to spread your message. Why it matters this year is you could have the best product or service in the world, but if nobody knows about it, you don't make a dime. This year, digital marketing remains one of the highest skills for entrepreneurs because online attention is the currency of our kingdom.

看看这些数字。全球数字广告支出预计将达到 8430 亿美元——是的，单位是 B。大大小小的公司都在向 Facebook 广告、Google 搜索、TikTok 视频等任何受众在线聚集的地方投入资金，他们需要懂行的专家。就业前景也反映了这种需求。营销岗位预计增长 10%，高于所有职业的平均水平，尤其在营销分析、内容创作和 SEO/SEM 等领域，技能人才需求激增，因为每家企业都想在 Google 上排名第一，并解码 ChatGPT 的算法。

Just look at the numbers. Global digital ad spending is projected to hit $843 billion — yes, with a B. Companies large and small are pouring money into Facebook ads, Google searches, TikTok videos, wherever their audience lives online, and they need experts who know how to navigate this landscape. The job outlook also reflects that demand. Marketing roles are expected to grow by 10%, faster than the average for all careers, and there's surging demand for people skilled in areas like marketing analytics, content creation, and SEO/SEM because every business wants to rank number one on Google and decode the algorithms of ChatGPT.

数字营销的美妙之处在于它实用且可学。不需要 MBA，只需实践、创造力和紧跟趋势。我们还看到像 AI 驱动营销这样的新前沿。超过 50% 的企业已经在使用生成式 AI 来改善运营。这一切意味着，保持敏锐的创业型营销人员可以超越他们更大的竞争对手。所以今年，如果你知道如何在正确的时间、向正确的人在线传递正确的信息，你就基本上有了印钞许可证。

The beauty of digital marketing is that it's practical and learnable. No MBA required, just practice, creativity, and keeping up with the trends. We're also seeing new frontiers like AI-driven marketing. Over 50% of businesses are already using generative AI to improve their operations. All this means that entrepreneurial marketers who stay sharp can out-hustle their bigger competitors. So, in this year, if you know how to get the right message to the right people at the right time online, you basically have a license to print money.

那么，作为企业家，你如何利用它？数字营销通常是成败攸关的技能，决定了你是扩张还是停滞。如果你掌握了它，你可以按需获取客户，快速进入新市场，甚至建立个人品牌，倍增所有机会。

So, how can you use it as an entrepreneur? Digital marketing is often the make-or-break skill that determines if you scale or if you stay stuck. If you master it, you can acquire customers on demand, enter new markets quickly, and even build a personal brand that multiplies all of your opportunities.

例如，一位在线健身教练利用社交媒体营销，通过掌握 YouTube 和 Instagram 将受众扩大到数十万，并推出了一款在线收入七位数的健身应用。或者想想一个小型本地企业主，通过精明的 Google 搜索广告和 SEO 主导本地搜索流量——他们的店铺从无人知晓变成了镇上的首选。这些不是假设。这些事情正在我们周围发生。

Take for example an online fitness coach who leverages social media marketing. By mastering YouTube and Instagram, she grows her audience to hundreds of thousands and launches a fitness app that earns seven figures online. Or think of a small local business owner who uses savvy Google search ads and SEO to dominate local search traffic — their store goes from unknown to the go-to place in town. And these aren't hypotheticals. These things are happening right now, all around us.

作为企业家，你也可以出售数字营销专业知识。如果你擅长 SEO 或 Facebook 广告，你可以做自由职业者或创办代理机构。企业愿意付费，因为他们看到了投资回报率。多项研究表明，每花在电子邮件营销上的 1 美元可以带来 36 美元的回报。所以一个熟练的电子邮件营销人员价值连城。

As an entrepreneur, you can also sell digital marketing expertise. If you're great at, say, SEO or Facebook ads, you can freelance or start an agency. Businesses are eager to pay because they've seen the ROI. For every dollar spent on email marketing can yield $36 in return, as various studies have shown. So a skilled email marketer is worth their weight in gold.

另一个真实案例：一位企业家通过创建病毒式传播的推荐计划来增长黑客他的初创公司——想想 Dropbox 的推荐免费存储策略——在没有大量广告预算的情况下获得了数百万用户。这就是增长黑客的实际应用。

Another real-world use case: an entrepreneur growth hacked his startup by creating a referral program that went viral — think Dropbox's free storage for referral strategy — acquiring millions of users without a massive ad budget. That's growth hacking in action.

数字营销让你快速扩张。一个广告活动可以在一夜之间覆盖数百万人。一个爆款内容可以带来大量流量。你不受限于当地或店面。借助分析工具，你可以衡量每一分钱并加倍投入有效的方法——真正数据驱动的营销。情感方面：看到你的业务因你创造的活动而爆发，非常激动人心。控制权就在你手中。

Digital marketing lets you scale up quickly. An ad campaign can reach millions of people overnight. A piece of content that catches fire can bring in floods of traffic. You're not limited by your local area or your storefront. With analytics tools, you can measure every penny and double down on what works — truly data-driven marketing. And the emotional side: it's pretty thrilling to see your business blow up because of a campaign that you created. The control is right here, in your hands.

随着消费者注意力每年转移——今天可能是 YouTube 或 LinkedIn 通讯，明天谁知道呢？拥有这项技能的企业家将驾驭每一波浪潮并超越竞争对手。数字营销和增长黑客是高收入技能，因为它们直接驱动收入，掌握它们意味着你可以在数字时代书写自己的成功故事。

With consumer attention shifting every year — today it might be YouTube or LinkedIn newsletters, tomorrow who knows? Entrepreneurs who have the skill will ride each wave and outpace their competition. Digital marketing and growth hacking are high-income skills because they directly drive revenue, and mastering them means you can virtually write your own success story in this digital age.

现在你已经获得了客户的注意力。接下来我们需要说服他们打开钱包。下一项技能全是关于说服的艺术，这是最古老也最赚钱的招数之一。技能四：有说服力的沟通与讲故事——向任何人推销任何东西。

Now you've got the customer's attention. Now we need to convince them to open their wallets. The next skill is all about the art of persuasion, and it's one of the oldest and most profitable tricks in the book. Skill number four: persuasive communication and storytelling — selling anything to anyone.

那么，它是什么？这是以引人入胜的方式传达想法的技能——通过销售推销、营销文案，甚至日常社交对话。它包括销售与谈判——说服客户或合作伙伴说“是”——文案撰写，即撰写从广告到着陆页的销售文字，以及讲故事，即打造能情感上吸引人的叙事。

So, what is it? This is the skill of conveying ideas in a compelling way — through sales pitches and marketing copy, or even everyday networking conversations. It includes sales and negotiation — convincing a customer or partner to say yes — copywriting, which is writing words that sell from ads to landing pages, and storytelling, crafting a narrative that hooks people emotionally.

它是如何说或写，让人们倾听、信任你，并愿意采取行动，比如点击“立即购买”或签署合同。为什么今年它很重要？因为无论技术多么先进，一个好故事和真诚连接的力量永远不会过时。事实上，随着自动化的发展，这些以人为中心的技能变得更加宝贵。今年的市场极度刺激，消费者每天看到成千上万的广告和帖子，因此用有共鸣的信息穿透噪音的能力就是金矿。68% 的消费者表示品牌故事影响他们的购买决策，人们对故事的记忆比纯事实高出 22 倍。这对试图打造难忘品牌或向投资者推销的企业家来说意义重大。是的，我们有证据表明讲故事和沟通能带来更好的结果。围绕叙事构建的营销活动可以将转化率提高 30% 或更多。在销售方面，公司积极寻找具有强大社交影响力和沟通技巧的领导者。世界经济论坛甚至将领导力和社会影响力列为未来的顶级技能。为什么？因为一个能团结团队、赢得客户、谈判出有利交易的人是无价的。另外，谈谈钱。像销售主管或文案这样的工作通常高薪，因为它们直接带来收入。例如，一个顶级技术销售代表可以赚取六位数的基本工资加上另外六位数的佣金。掌握了说服密码的文案写手同样获得丰厚回报。许多自由文案写手收费每小时 100 美元以上，企业乐于支付，因为一个杀手级的销售页面或邮件序列可以产生数十万美元的销售额。语言是强大的，今年那些能熟练运用这种力量的人将发现它会转化为可观的收入。那么，作为企业家如何利用它？你总是在销售，不仅仅是产品，还有你的愿景、品牌，甚至把自己推销为值得信赖的合作伙伴。有说服力的沟通将这一点变成超能力。掌握讲故事意味着你可以打造一个让顾客产生共鸣并记住你的品牌叙事。例如，与其只说我们的鞋子舒适，不如分享一个顾客的故事，他因为你的鞋子，为了纪念亲人，无痛地完成了第一次马拉松。对吧？现在你不仅卖鞋子，你还卖灵感、卖身份。这就是让人们成为终身粉丝的区别。

It's how to talk or write so people listen, trust you, and feel motivated to act, like clicking the buy now or signing a contract. Why it matters this year is no matter how advanced technology gets, the power of a good story and genuine connection never goes out of style. In fact, as automation rises, those human-centered skills become more valuable. This year's marketplace is hyper-stimulating. Consumers see thousands of ads and posts a day, so the ability to cut through that noise with a resonant message is pure gold. 68% of consumers say that a brand's story influences their buying decisions. People remember stories up to 22 times more than plain facts. That's huge for entrepreneurs trying to build a memorable brand or pitch to investors. And yes, we see evidence that storytelling and communication translate to better results. Marketing campaigns built around a narrative can boost conversion rates by 30% or more. On the sales side, companies are actively looking for leaders with strong social influence and communication skills. Even the World Economic Forum highlighted leadership and social influence as a top skill for the future. Why? Because a person who can rally a team, win over a client, negotiate a profitable deal, they are invaluable. Also, let's talk money. Jobs like sales executives or copywriters are often high-paying because they directly bring in revenue. A top-performing tech sales rep, for example, can earn a six-figure base salary plus another six-figures in commissions. Copywriters who cracked the code of persuasion are similarly rewarded. Many freelance copywriters charge $100 plus an hour and businesses happily pay because one killer sales page or email sequence can generate hundreds of thousands in sales. Words are powerful and this year those who can wield that power expertly will find that it translates into serious income. So, how can you use it as an entrepreneur? You're always selling. Not just your products, but your vision, your brand, even selling yourself as a trustworthy partner. Persuasive communication turns this into a superpower. Mastering storytelling means you can craft a brand narrative that makes customers feel something and remember you. So, for example, instead of just saying our shoe is comfortable, you share the story of a customer who, thanks to your shoe, ran their first marathon pain-free to honor a loved one. Right? Now you're not just selling a shoe, you're selling inspiration, you're selling identity. That's the difference that makes people lifetime fans.

从更实际的角度看，擅长沟通的企业家能成交更多交易。想象一下，你在与供应商或投资者谈判。如果你能清晰阐述你的价值并有效说服他们，你很可能获得更优条款，一次对话就能节省或赚取数万美元。如果你销售服务或高价产品，强有力的销售技巧如咨询式销售或解决方案式销售是关键。今天的客户期望你理解他们的需求并定制你的方案。能做到这一点，你的成交率可能会翻倍甚至三倍。例如，你可以通过提供自由文案或销售咨询来将技能变现。即使有 AI 写作工具，优秀的文案写手仍然短缺，因为必须有人为 AI 提供正确的情感方向。企业愿意为能真正转化的邮件和广告支付高价。一个出色的销售页面可能为公司带来数百万美元的价值，因此付给写手 1 万美元来制作它，对一些公司来说是理所当然的。熟练的文案写手一旦建立声誉，通常年收入超过 15 万美元。别忘了内容创作者和影响者，他们本质上也是讲故事的人，将真诚的沟通转化为粉丝和来自广告、赞助或产品销售的收入。情感驱动决策，如果你能用真诚的沟通触动情感，你就能引导决策对你有利。因此，今年掌握有说服力的沟通和讲故事不仅仅是锦上添花，它通常是区分一个企业只是昙花一现还是真正成为现象的关键。

On a more practical side, entrepreneurs skilled in communication, they'll just close more deals. So, imagine you're negotiating with a supplier or an investor. If you can clearly articulate your value and persuade them effectively, you'll likely get better terms. Maybe tens of thousands saved or gained in one conversation. If you sell services or high-ticket products, strong sales techniques like consultative selling or solutions-based selling is key. Today's customers expect you to understand their needs and tailor your offer. Being able to do that can literally double or triple your closing rate. So, for example, you can monetize a skill by offering freelance copywriting or sales consulting. Great copywriters are in short supply even with AI writing tools around because someone has to give the AI the right emotional direction. Businesses will pay top dollar for emails and ads that actually convert. One excellent sales page can be worth millions to a company. So, paying a writer $10,000 to craft it is a no-brainer for some companies. Skilled copywriters routinely earn over $150,000 a year once they build a reputation. And don't forget content creators and influencers. They are essentially storytellers, too, turning authentic communication into followers and income from ads and sponsorships or product sales. Emotions drive decisions. And if you can tap into emotions with genuine communication, you can drive decisions in your favor. So, this year, mastering persuasive communication and storytelling isn't just a nice-to-have. It's often the difference between the business that just fizzles out and one that actually becomes a phenomenon.

我们已经涵盖了头脑、数据、营销、魅力。我们的最后一个技能听起来可能不那么光鲜，但它在当今世界是一个巨大的赚钱机器。它关乎保护你正在积累的财富，而且这是一个需求爆炸的领域。第五项技能：网络安全与数据保护——守护数字金矿。那么它是什么？网络安全是保护数据、软件、系统免受黑客和入侵的技能，是企业的数字保镖。它包括了解如何预防攻击，比如恶意软件、钓鱼、勒索软件，知道如何修补网络或网站的漏洞，并确保公司遵循最佳实践，从而敏感信息如消费者数据不被窃取或泄露。对于专攻者来说，它非常技术性，但在高层次上，它是一个边做边学的问题解决领域，你不需要博士学位就能擅长，只需要扎实的培训、经验和好奇心。数据保护与之相辅相成，涉及正确处理和合规如当地法律。因此，对于企业家来说，拥有网络安全技能意味着你既可以保护自己的事业，也有可能作为企业向他人提供安全解决方案。那么，为什么今年它很重要？一个词：风险。随着企业将运营的每个方面数字化，网络攻击的风险急剧上升，成本也随之飙升。全球一次数据泄露的平均成本达到惊人的 490 万美元。对于中小型公司，这样的打击可能是致命的。这就是为什么公司极度渴望网络安全专业知识，也使其成为高收入、高需求技能。我们正处于网络安全专业人员严重不足的情况。全球网络安全劳动力缺口达数百万。最近一项研究显示，全球约有 480 万个网络安全职位空缺。有数百万岗位，却没有足够具备技能的人，这一缺口在仅仅一年内扩大了 19%。因此，人才短缺实际上是公司保护系统面临的第一大障碍。这种供需不匹配正是推高拥有该技能者收入的原因。公司甚至开始优先将其纳入预算，因为它们根本承担不起不做的代价。没有足够安全员工的公司，由于响应和损害控制较慢，每次入侵平均多支付 176 万美元。但除了企业 IT 部门，每个拥有在线业务的企业家至少需要基本的网络安全意识。今年的网络威胁更加复杂。是的，黑客也在使用 AI。

We've covered brains, data, marketing, charm. Our final skill might not sound as glamorous, but it's a massive money-maker in today's world. It's all about protecting the wealth that you're building, and it's an area where demand is exploding. Skill number five, cybersecurity and data protection, guarding the digital goldmine. Okay, so what is it? Cybersecurity is the skill of keeping data, software, systems safe from hackers and breaches. It's being the digital bodyguard for businesses. This includes understanding how to prevent attacks, so think malware, phishing, ransomware, knowing how to plug vulnerabilities in networks or websites, and making sure that companies follow best practices, so sensitive information, like consumer data, is not stolen or compromised. It's deeply technical for those who specialize, but at a high level, it's very learn-by-doing problem-solving field, and you don't need a PhD to get good at it. Just solid training and experience and a curious mind. Data protection goes hand in hand, so think dealing with proper handling and compliance like the laws of the land. So, for an entrepreneur, having cybersecurity skills means that you can both protect your own venture, but also potentially offer security solutions to other people as a business. So, why does it matter this year? One word, risk. As businesses digitize every aspect of their operations, the risk of cyber attacks have skyrocketed, and so have the costs. The average cost of a single data breach hit an eye-watering $4.9 million globally. So, for a small or mid-size company, that kind of hit can be fatal. That's why firms are desperate for cybersecurity expertise, and why it's become a high-income skill, high-demand skill. We're in a situation where there aren't nearly enough cybersecurity pros to go around. The global cybersecurity workforce is millions short. One recent study showed about 4.8 million cybersecurity roles are unfulfilled worldwide. There are millions of openings, and not enough people with the skills, a gap that widened by 19% in just 1 year. So, talent shortage is actually the number one obstacle companies face in securing their systems. This kind of supply-demand mismatch is exactly what drives up income for those who have the skill. So, companies have even started to prioritize this in budgets because they simply cannot afford the alternative. Companies without adequate security staff end up paying on average $1.76 million more per breach due to a slower response and damage control. But, just beyond like corporate IT departments, every entrepreneur with an online presence needs at least basic cybersecurity savviness. Cyber threats this year are more sophisticated. Yes, hackers are using AI, too.

此外，客户信任和法规要求更可靠的数据保护。你不想成为那种泄露用户数据、一夜之间失去信誉的创业公司。从勒索软件攻击使医院瘫痪，到小型企业被网络钓鱼诈骗，威胁是普遍的。这种紧迫性推动了网络安全产品和咨询服务的巨大市场。全球网络安全支出每年都在增长，达到数百亿美元，企业实际上在说：‘请收下我们的钱，让我们安全。’如果你具备相关技能，你将获得丰厚回报。有证据表明，顶尖的自由网络安全专家每小时收费 2 到 300 美元，经验丰富的安全顾问通过服务多个客户，年收入可超过 50 万美元。因此，当风险如此之高时，公司愿意为安心买单也就不足为奇了。那么，创业者如何利用这一点？如果你正在创办自己的公司，网络安全技能就像一份保险单和卖点。你可以自己实施安全措施，从而节省大量资金，避免聘请昂贵的公司，并防止可能毁掉你的业务的灾难；而且，从一开始就具备安全意识可以成为一种竞争优势。你可以将其用于营销。客户和合作伙伴会感到更安全。例如，一个知道如何保护支付系统和客户数据的电商创业者，不仅可以避免代价高昂的数据泄露，还可以将店铺宣传为超安全，从而在隐私问题时代获得更多客户信任和额外销售。另一方面，网络安全也是一个绝佳的服务和商业机会。鉴于巨大的人才缺口，你可以创办咨询公司，或者作为虚拟 CISO（首席信息安全官）为多家无法负担全职 CISO 的小公司提供兼职服务。他们获得你的专业知识，你获得可观的报酬。一些创业者正在创办网络安全初创公司，无论是开发小众安全软件工具，还是提供专业培训。甚至有对道德黑客的需求，公司付费让他们测试防御。我们看到独立顾问每月向每个客户收取数千美元的聘金，只为在安全事件发生时随时待命。随着欧洲的 GDPR 等新数据隐私法规不断涌现，企业急需指导，这又是你可以提供的咨询服务领域，如果你精通合规的话。关键在于：威胁在增长，人才稀缺。如果你掌握这项技能，你就成为备受追捧的精英群体中的一员。你不仅可以收取更高费用，因为预防数百万美元的漏洞本质上价值很高，而且你还能自信地保护你正在建立的帝国。在一个单次黑客攻击就能摧毁多年努力的时代，理解网络安全的创业者将保护他们的财富，甚至将安全转化为对他人的盈利服务。这确实是当今时代一项高影响、高收入的技能。

So, on top of that, customer trust and regulations require more solid data protection. You don't want to be that startup that leaked user data and lost credibility overnight. So, from ransomware attacks shutting down hospitals to small businesses getting scammed from phishing, the threat is universal. This urgency is driving a huge market for cybersecurity products and consultants. Global spending on cybersecurity is rising every year, tens of billions of dollars annually, as businesses effectively say, 'Please take our money and keep us safe.' If you can step in with the skills to do so, you will be richly rewarded. So, as some evidence, top freelance cybersecurity experts report rates of $2 to $300 an hour, and experienced security consultants can make over $500,000 a year by serving multiple clients. So, it's no surprise that when the stakes are this high, companies are willing to pay for peace of mind. So, how can entrepreneurs use it? If you're building your own company, cybersecurity skills are like an insurance policy and a selling point. You can save a ton of money by implementing security measures yourself instead of hiring some expensive firms and avoid disaster that could derail your business, but also being more security-minded from day one can be a competitive advantage. You can use that in your marketing. Customers and partners will feel safer dealing with you. So, for example, an e-commerce entrepreneur who knows how to secure their payment systems and protect customer data not only avoids costly breaches, but can market their store as ultra-secure, which gains more customer trust and extra sales in an era of privacy concerns. On the other side, cybersecurity is also an amazing service and a business opportunity. So, given that huge talent gap, you could start a consultancy or freelance as a virtual CISO, as chief information security officer, for multiple small companies that can't afford one in-house. They get your expertise part-time, you get a hefty paycheck. Some entrepreneurs are launching cybersecurity startups. So, whether that's developing a niche security software tool or you're offering specialized training. There's even demand for things like ethical hackers who companies pay to test their defenses. We've seen solo consultants charge retainers in the thousands per month per client just to be on call for security incidents. And with new data privacy laws popping up all the time like Europe's GDPR and others, businesses are scrambling for guidance, which is another avenue for advisory services you could offer if you're well-versed in compliance. So, the key point is this: threats are growing and talent is scarce. If you equip yourself with this skill, you become part of a highly sought-after elite group of people. Not only can you command higher fees because preventing a multi-million-dollar breach is essentially worth a high payout, but you also carry the confidence that you can protect the empire that you're building, too. In a time where a single hack can wipe out years of effort, the entrepreneurs who understand cybersecurity will safeguard their wealth and even turn security into a profitable service for others. It's truly a high-impact, high-income skill for today's age.

那么，这五项技能——AI 整合、数据分析、数字营销、说服性沟通和网络安全——正好切中了今年实用、可学且立即有价值的点。它们与我们当前看到的最大技术变革和市场需求相一致。AI 无处不在。数据为王。在线增长是不可商量的。人际联系仍然能促成交易，而安全则是这一切的基础。最棒的是，你不需要高学历就能开始学习任何一项。YouTube 视频、训练营、在线课程、社区，每个技能都有，你现在就可以开始学习。投入时间精通其中一两项的创业者，将能够在短期内创造财富。我们说的是在一年或两年内，而不是几十年。这一切都有我在这整个视频中引用的趋势和数字作为支撑。市场渴望这些能力。所以，问问自己，这些技能中哪一个现在打动了你？今年致富的创业者并不一定是最有资金或想法最奇特的人。通常，他们是那些在正确时机拥有正确技能并坚持不懈执行的人。现在你知道了这五项正确的技能。是时候选择、学习并跃进了。祝你成功，因为今年可能就是你努力工作和掌握高收入技能，成为下一个成功故事的一年。

So, each of these five skills, AI integration, data analytics, digital marketing, persuasive communication, and cybersecurity, hits the sweet spot of being practical, learnable, and immediately valuable this year. They align with the biggest technology shifts and market needs that we are seeing right now. AI is everywhere. Data is the king. Online growth is non-negotiable. Human connection still seals the deal, and security underpins it all. The best part is you don't need a fancy degree to get started with any of these. There are YouTube videos, boot camps, online courses, communities for each skill that you can start learning right now. Entrepreneurs who invest time in mastering even one or two of these will position themselves to generate wealth in the short term. We're talking within a year or two, not decades. And it's all backed by trends and numbers that I've already cited throughout this entire video. The market is hungry for these abilities. So, ask yourself, which of these skills speaks to you right now? The entrepreneurs getting rich this year aren't necessarily the ones with the most funding or the fanciest ideas. Often, they're the ones who have the right skills at the right time and execute relentlessly. Now you know five of those right skills. It's time to choose, learn, and leap. Here's to your success because this year might be the year your hard work and high-income skills make you the next great success story.

AI 是一个泡沫，这对你作为创业者来说是好事。听起来很反常，对吧？每个人要么把 AI 吹捧为救世主，要么贬低为一时狂热，但我的看法是，所谓的 AI 泡沫是你即将错过的最大的机会，如果你不留意的话。我不想让你这样。事实上，我宁愿你乘着这股浪潮失败，也不愿你谨慎行事而看着它溜走，因为我的核心信念之一是：我宁愿没有人失败，也不愿有人一无所知。现在，你被夹在两个极端之间。一边是人们在尖叫说 AI 会在一夜之间改变一切——每个应用、每个业务，甚至可能完全取代创业者。另一边，有些人在低语：‘这都是炒作。它会崩溃燃烧。保全自己吧。’这就像站在淘金热中。有些人争相圈地，另一些人则太害怕泡沫破裂，连脚都不愿沾湿。而你？你只是试图分辨什么是真实的，什么是噪音。关键在于：如果你因恐惧而冻结、什么都不做，当 AI 重塑你的行业时，你就有被抛在后面的风险。但如果你盲目追逐炒作而没有策略，你可能会在某种崩溃的东西上浪费时间和金钱。这两种结果都不理想。你工作如此努力，不能让这样的浪潮把你甩在后面或摧毁你。搞错这个的后果不仅仅是错过一个趋势，它可能意味着错失你业务的未来。所以，想象一下，在 5 年或 10 年后回首，说：‘我曾有过 AI 革命的机会，但我太害怕或太固执了。’那样的遗憾让你心痛，我知道，因为我感受过，我不想让你也感受。互联网泡沫的教训。为了理解我为什么对 AI 泡沫感到兴奋，让我们快速回顾另一个泡沫——20 世纪 90 年代末的互联网泡沫。当时，每个人都把钱投向任何带有 ‘.com’ 结尾的东西。pets.com，一家在线销售宠物用品的公司，在 IPO 后 9 个月内筹集了超过 8000 万美元，成为了互联网炒作的典型代表，然后破产了。

AI is a bubble, and that's good news for you as an entrepreneur. Sounds backwards, right? Everybody's either hyping AI as a second coming or dismissing it as a passing fad, but my take is the so-called AI bubble is the biggest opportunity you're about to miss if you're not paying attention. And I don't want that to happen to you. In fact, I'd rather you fail by riding this wave than play it safe and watch it pass by because one of my core beliefs is I'd rather no one fail than not know it all. Right now, you're caught between two extremes. On the one side, people are screaming that AI will change everything overnight, every app, every business, maybe even replace entrepreneurs entirely. On the other side, you've got folks whispering, 'It's all a hype. It'll crash and burn. Save yourself.' It's like standing in the middle of a gold rush. Some are either racing to stake their claim, others are too afraid of a bust to even dip their toe. And you? You're just trying to figure out what's true and what's noise. Here's the deal. If you freeze, if you do nothing out of fear, you risk getting left behind when AI reshapes your industry. But if you chase the hype blindly without a strategy, you could waste time and money on something that collapses. Neither of these outcomes are ideal. You have worked too hard to let a wave like this either leave you in the dust or wipe you out. The consequence of getting this wrong isn't just missing a trend, it could mean missing the future of your business. So, imagine looking back in 5 or 10 years and saying, 'I had the chance on the AI revolution, but I was too scared or too stubborn to do it.' Regret like that stings, and I know because I felt it, and I don't want you to feel it, too. Lessons from the dot-com bubble. To understand why I'm excited about the AI bubble, let's take a quick trip to another bubble, the dot-com bubble of the late 1990s. Now, back then, everyone was throwing money at anything that had a dot-com at the end. pets.com, a company that sold pet supplies online, raised over $80 million and became a poster child of the dot-com hype within 9 months of its IPO and went bust.

为什么？因为它只有大量炒作，但没有扎实的商业模式，也没有为客户创造真正的价值。对比一下亚马逊。互联网泡沫破裂时，亚马逊的股价遭受重创，一度跌去了 90% 以上的价值。人们称它为“亚马逊炸弹”，但杰夫·贝佐斯追逐的不是炒作，他在构建真正的价值——一个痴迷于客户体验的强大电子商务基础。亚马逊挺过了崩盘，最终蓬勃发展，成为全球最大的公司之一。泡沫破裂淘汰了那些虚假玩家，为有实质内容的公司清空了赛场。这才是关键。在每一个泡沫中，无论是互联网还是 AI，那些专注于真实价值和长期愿景的人，都会在炒作平息后胜出。所以，给你的教训是：不要做 pets.com，要做亚马逊。利用这波 AI 浪潮去构建持久的东西，而不仅仅是追逐短暂的喧嚣。

Why? It had tons of hype but no solid business model, no real value for customers. Contrast that with Amazon. Amazon's stock got hammered when the dot-com bubble burst. It lost over 90% of its value at one point. People called it amazon.bomb, but Jeff Bezos wasn't chasing hype. He was building real value, a strong e-commerce foundation obsessed with customer experience. Amazon survived the crash and eventually thrived becoming one of the biggest companies in the world. The bubble bursting wiped out the pretenders and cleared the field for the players with real substance. That's the key. In every bubble, whether dot-com or AI, the ones who focus on real value and long-term vision come out on top after the hype settles. So, the lesson for you, don't be pets.com, be Amazon. Use this AI wave to build something that lasts, not just to ride a short-term buzz.

当我错失了一个 4000 万的机会。我想分享我在创业历程中学到的最深刻的教训之一，一个关于犹豫不决的痛苦教训。22 岁那年，我在经营第一家初创公司，因为过于谨慎，差点失去一切。我花了整整一个夏天完善商业计划书，一页又一页地在纸上规划每个细节，却未在现实中投入足够行动。我陷入了规划阶段，害怕直到一切完美才敢推出。听起来熟悉吗？结果呢？当我在打磨计划书里的段落时，一家大公司进入我们行业，想收购小型初创公司。最后只剩下我们和一家竞争对手。但机会敲门时，我们还没准备好。我只有一本装满计划的文件夹，而那个已经推出并采取行动的竞争对手以 4000 万美元被收购了。4000 万。而我的公司错失了那笔交易。这真的刺痛了我。我记得当时想，那本可能是我们。我本可以以 4000 万美元卖掉我的公司。这是一次残酷的警醒，但它教会了我一些东西，我需要你也接纳它：我们必须走出去，测试你的假设。反正你的大部分计划都会是错的。我是通过惨痛教训明白这一点的。从那天起，我开始称自己为“正在康复的完美主义者”。我意识到，一个你真正执行的不完美的计划，胜过你从未行动过的完美计划。

When I lost a $40 opportunity. I want to share one of the biggest lessons I ever learned in my own entrepreneurial journey, a painful lesson about hesitating too long. When I was 22 running my first startup, I nearly lost everything because I was too cautious. I spent an entire summer perfecting our business plan, pages on pages planning every detail on paper and not actually doing enough in reality. I was stuck in planning, afraid to launch anything until it was just right. Sound familiar? Well, guess what? While I was polishing paragraphs in the business plan, a giant company entered our industry looking to buy up small startups. It came down to us and one competitor. But, when opportunity knocked, we weren't ready. I just had a binder full of plans and that competitor who had launched and taken action got acquired for $40 million. $40 million. And my company, we missed that deal. And that really stung. I remember thinking, that could have been us. I could have sold my business for $40 million. It was a brutal wake-up call for me, but it taught me something that I need you to embrace. We've got to get out there and test your assumptions. Most of your plan is going to be wrong anyway. I learned that the hard way. From that day, I started calling myself a recovering perfectionist. I realized a half-assed plan you actually execute is better than a perfect plan that you never act on.

所以，当我在谈论 AI 及其机遇和炒作时，我是带着那个教训来的。我不希望你因为等待完美或因为不确定性而瘫痪，从而错失你的 4000 万美元机会——或任何对你业务而言类似的机会。我希望你在别人还在为未来写商业计划书时就采取行动。现在，也许你在想：“好吧，听起来不错，Evan，但我不是技术出身。我真的不懂 AI。如果我贸然进入，然后一切都崩了怎么办？我承受不起大的错误。”说得对，我听到了。现在很多创业者都有这种感觉。也许你觉得自己在新技术面前完全力不从心，或者担心会浪费资源。也许你甚至在想：“我等炒作消退、道路清晰了再行动。”但想想看：你不需要是技术天才，也不需要把全部家当押在 AI 上才能开始。等待明确性听起来安全，但在这样快速变化的浪潮中，等待才是最冒险的举动。每一次商业的重大变革，无论是互联网、社交媒体还是现在的 AI，起初看起来都令人困惑且充满风险。但那些说“我边做边学”的创业者最终走到了前面。猜怎么着？你也能学会。你之前已经学会了所有其他东西——如何经营业务、如何解决问题、如何在困难时适应。你不需要知道关于 AI 的一切，你只需要愿意去学习一点点。我会告诉你如何以实际的方式去应对。所以现在把这些疑虑放在一边，我们来谈谈如何不仅在这所谓的 AI 泡沫中生存，而且要因此蓬勃发展。准备好了吗？让我们直接进入真正的策略，它们将带你从疑虑转向行动，最终在这个新时代中转变你作为创业者的身份。

So, when I talk about AI and the opportunities and the hype around it, I'm coming from that lesson. I don't want you to miss your $40 million opportunity or whatever that looks like for your business because you are waiting for perfect or paralyzed by uncertainty. I want you to take action while others are still writing their business plan for the future. Now, maybe you're thinking, "Okay, that sounds great, Evan, but I'm not a tech person. I don't really get AI. What if I jump in and it all crashes? I can't afford a big mistake." And fair enough, I hear you. A lot of entrepreneurs feel this way right now. Maybe you feel completely out of your depth with new technology or you're worried that you're going to waste your resources. Maybe you're even thinking, "I'll just wait until the hype dies down and the path is clear." But, think about this. You don't need to be a tech genius, and you don't need to bet the farm on AI to get started. Waiting for clarity sounds safe, but in a fast-moving wave like this, waiting is the riskiest move of all. Every big shift in business, whether it was internet, social media, now AI, looked confusing and risky at the start. But, the entrepreneurs who said, "I'll figure it out as I go," are the ones who came out ahead. And guess what? You can figure it out. You figured out everything else up to this point. How to run a business, how to solve problems, how to adapt when things get tough. You don't have to know everything about AI. You just have to be willing to learn something about it. I'm going to show you how to approach this in a practical way. So, park those doubts at the door for now, and let's talk about how you can not only survive this so-called AI bubble, but absolutely thrive because of it. You ready? Let's jump into the real strategies that will take you from feeling doubt to taking action, and ultimately to transforming who you are as an entrepreneur in this new era.

第一步：从恐惧转向好奇。第一个转变完全关乎心态。不要害怕 AI 泡沫，而是对它产生好奇。为什么？因为恐惧和好奇无法共存。当你恐惧时，你的大脑会关闭可能性；当你有好奇心时，你开始发现机会。想想看：我们的大脑天生抗拒变化，这是一种生存本能。新技术会触发“战斗或逃跑”反应。“这是未知的，可能有危险。避开！避开！”对吧？那是你的蜥蜴脑在说话。但作为创业者，你不能让蜥蜴脑来主导。所以，反过来：问问题，而不是做假设。不要想“AI 会取代一切，我完蛋了”或“AI 是个骗局”，而是问“这实际上能怎么帮我？它能在我的业务中打开哪扇门？”当你用好奇代替恐惧，你就把瘫痪变成了探索。好奇心是那种孩子般的惊奇，让你向前靠而不是后退。这里给你一点科学小知识：有一个叫做“阿马拉定律”的原则，说我们往往在短期内高估一项技术的影响，而在长期内低估它。所以，没错，现在的炒作可能被夸大了。AI 不会在本季度神奇地解决你业务中的所有问题。但从长期来看，它的影响可能比我们今天能想象的还要大。知道这一点应该让你充满学习的热情，而不是恐慌。好奇心让你在其他人要么惊慌失措要么愤世嫉俗的时候，利用好长期趋势。所以，给你的行动项：像个学生一样接近 AI，而不是批评家。花一个晚上玩玩免费 AI 工具，看看它到底能做什么。观察你的竞争对手或行业领袖在用 AI 做什么——不是为了复制他们，而是为了激发你自己的灵感。把“这很可怕”的想法替换成“这很有趣”。当你这样做时，你会发现恐惧变成了兴奋，而兴奋就是动力。这正是你下一步需要的动力。

Step number one, shift from fear to curiosity. The first shift is all about mindset. Instead of fearing the AI bubble, get curious about it. Why? Because fear and curiosity can't coexist. When you're in fear, your brain shuts down possibilities. When you're curious, you start finding opportunities. Think about it. Our brains are wired to resist change. It's a survival instinct. New technologies can trigger that fight or flight response. This is unknown. It might be dangerous. Avoid. Avoid. Right? That's your lizard brain talking. But as an entrepreneur, you can't afford to let the lizard brain drive. So, flip it. Ask questions instead of making assumptions. Instead of "AI will replace everything, I'm doomed" or "AI is just a scam", ask "How could this actually help me? Where could this open a door in my business?" When you trade your fear for curiosity, you turn paralysis into exploration. Curiosity is that childlike wonder that makes you lean in instead of back away. And here's a little science for you. There's a principle called Amara's law that says we tend to overestimate the effect of a technology in the short run and underestimate it in the long run. So, yes, the hype right now is probably overblown. AI isn't going to magically fix every problem in your business this quarter. But long-term, it's likely going to have more impact than we can even imagine today. Knowing this should fire you up to learn and observe, not panic. Curiosity lets you capitalize on the long run while everyone else is freaking out or getting cynical. So, action item for you. Approach AI like a student, not a critic. Spend an evening playing with a free AI tool just to see what it does. Watch what your competitors or industry leaders are doing with AI. Not to copy them, but to spark some ideas for you. Replace the thought "this is scary" with "this is interesting." When you do that, you'll find your fear turning into excitement, and excitement is momentum. It's the momentum you need for the next steps.

第二步：专注于真正的价值，而不是炒作。在泡沫环境中，很容易被各种光鲜亮丽的东西吸引。别上当。赢家是那些坚守基本面的创业者：服务客户、解决实际问题、传递真实价值。AI 是一个强大的工具，但仅此而已。它不是神奇的印钞机，也不是理解客户的替代品。所以问问自己：AI 实际上能在我的业务或为我客户创造什么真正的价值？也许是自动化一项繁琐的任务，让你能更快地服务客户。也许是分析数据以发现一个帮助客户省钱的趋势。无论是什么，都要把它与一个真实的痛点或愿望联系起来。

Step number two. Focus on real value, not hype. In a bubble environment, it's easy to get caught up chasing all the shiny objects. Don't fall for it. The entrepreneurs who win are the ones who stick to fundamentals. Serving customers, solving real problems, delivering genuine value. AI is a powerful tool, but it's just that, a tool. It's not a magical money machine or a substitute for understanding your customers. So, ask yourself, where can AI actually create real value in my business or for my clients? Maybe it's automating a tedious task so you can serve customers faster. Maybe it's analyzing data to uncover a trend that helps your client save money. Whatever it is, tie it to a real pain point or desire.

如果你用 AI 去做有意义的事，去做人们已经关心的事，你就建在坚实的地基上。但如果你只是为了在新闻稿里显得时髦，那你就建在流沙上。还记得 pets.com 和 Amazon 的故事吗？pets.com 砸了几百万做花哨广告。谁还记得那只袜子玩偶狗？他们有热度，有关注，但没有可行的方法来盈利地交付价值。而 Amazon 则不断改进如何比任何人都更好地把书（后来是万物）送到客户手中。现在也是一样。90% 纯粹炒作的 AI 创业公司会烧光，但那些真正用 AI 解决实际问题的公司会持久。所以，要有意图。不要只是为了说你有 AI 而给业务加 AI。加上它是因为它能让你的客户更快、更便宜或更好。就是这样。做到这一点，当局面洗牌时，你就不会成为炒作的牺牲品。你会忙于为客户提供他们真正看重的东西，相信我，无论有泡沫还是没泡沫，这种东西永远不会过时。

If you use AI to do something meaningful, something people already care about, you're building on solid ground. But if you're doing it to sound trendy in a press release, you're building it on quicksand. Remember the story of pets.com versus Amazon? pets.com poured millions into flashy ads. Who remembers the sock puppet dog? They had hype, they had attention, but they didn't have a viable way to deliver value profitably. Amazon, on the other hand, kept refining how to deliver books, and then everything, to customers better than anyone else. The same is true right now. 90% of AI startups that are just hype will flame out, but the ones who use AI to actually solve a real problem will endure. So, be intentional. Don't add AI to your business just so you can say you have AI. Add it because it makes something faster, cheaper, or better for your customer. That's it. Do that and you won't be one of the hype casualties when things shake out. You'll be too busy serving your customers something they truly value, and trust me, bubble or no bubble, that never goes out of style.

第三步：从小处着手，但立刻开始。泡沫中的机会关乎时机和行动。你必须在泡沫破裂前行动，但不必第一天就把整家公司押上去。关键是从小做起、快速迭代。所以，想大格局，但迈小步子。如果你一直在旁观 AI 趋势，我希望你以可控的方式上场。选一个小实验。例如，这周能不能用 AI 工具处理一些客服邮件，看看效果。能不能把你的常见问题解答做成 AI，让它 7×24 小时帮助客户？或者用 AI 图像生成器制作营销素材。选一个低风险但潜在回报高的事情，直接去试。不是明年，不是等有时间的某一天，就现在。为什么这很重要？因为行动是焦虑的解药。当你开始做时，你就不再那么犹豫。从一天的试错中学到的东西，比一年的思考和规划还多。

Step number three, start small, but start now. Opportunities in a bubble is all about timing and action. You've got to take action before the bubble bursts, but you don't have to bet your whole business on it on day one. The key is to start small and iterate quickly. So, think big picture, but act tiny steps. If you've been watching this AI trend from the sidelines, I want you to get on the field in a manageable way. Pick one little experiment. For example, can you use an AI tool to handle some customer service emails this week and see how it goes. Can you train an AI on your FAQs and have it help customers 24/7? Or maybe use an AI image generator mock up marketing materials. Choose something low risk but potentially high reward and just try it. Not next year, not someday when I have time, right now. Why is it so important? Because action is the antidote to anxiety. When you start doing, you stop doubting as much. You'll learn more from one day of trial and error than a year of thinking and planning.

我吃过大亏，因为错过那 4000 万的机会。我计划了几个月，一无所获。当我终于开始行动，哪怕只是一小步，事情就开始运转了。势头起来了。你不需要一个完美的计划。事实上，记得我之前说的吗：一个现在就开始的粗糙计划，胜过永远不执行的完美计划。那个教训花了我 4000 万，我希望你现在免费得到了。所以，为你的小 AI 实验草拟一个快速计划，然后去干。也许会失败。没关系。你会学到东西，调整，再试。也许它奏效了，你就解锁了业务的新层次。不管怎样，你赢了，因为你在前进，而别人还在原地踏步。

I learned this the hard way with that $40 million miss. I planned for months and got nothing. When I finally started taking action, even small ones, things began to move. Momentum built. You don't need a perfect plan. In fact, remember what I said earlier, a half-assed plan started now is better than a perfect plan never acted on. That lesson cost me $40 million and I hope you got it for free just now. So, sketch a quick plan for your little AI experiment and go. Maybe it fails. Fine. You'll learn and tweak and try again. Maybe it works and you just unlocked a new level for your business. Either way, you win because you're moving forward while others are still standing still.

第四步：适应并持续学习。这是你的身份转变。只行动一次不够。你需要致力于持续学习和调整。这就是身份转变的用武之地。是时候不再把自己看作“不懂技术的人”或“入场太晚的人”或“传统创业者”了。你的新身份是：我是一个适应性强、持续学习的企业家。拥抱这个观念：你的工作的一部分就是不断进化。想想那些没能适应的公司。百视达认为他们只是做录像带租赁生意的，没有把身份进化到娱乐分发，结果 Netflix 抢走了他们的饭碗。柯达认为他们只是一家胶片公司。他们其实发明了数码相机，但束之高阁，因为不符合他们的身份，最终被淘汰。别那样做。当世界在变时，不要死守你一直以来的样子。

Step number four, adapt and keep learning. This is your identity shift. Taking action once isn't enough. You need to commit to continuous learning and adaptation. This is where the identity shift comes in. It's time to stop seeing yourself as not a tech person or too late to the game or just a traditional entrepreneur. Your new identity is, I am an adaptable always learning entrepreneur. Embrace the idea that part of your job is to keep evolving. Think of companies that failed to adapt. Blockbuster thought they were just in the video rental business. They didn't evolve their identity to being in the entertainment delivery business and Netflix ate their lunch. Kodak thought they were just a film company. They actually invented the digital camera, but they shelved it because it didn't fit their identity and they got left behind. Don't be like that. Don't cling to what you've always been when the world is changing.

美妙之处在于：作为创业者，你并非一成不变。你随时可以学习新技能、采用新工具、重塑自己。事实上，最成功的创业者一直在自我重塑。他们不怕说“我还不知道这个怎么弄”。他们亲自动手，上课，提问，看视频。他们保持谦逊和渴望。所以问问自己：“在 AI 时代，下一个版本的我是怎样的？”也许你成为那个将深厚行业知识与 AI 超能力结合起来的创业者，让这成为一个强大的组合。也许你成为圈子里的领导者，把学到的技术教给别人。教别人能巩固你的知识。关键是，你把自己的身份从害怕变化的人，转变为在变化中茁壮成长的人。这不仅仅是学一点技术花招。而是改变你对自己的看法。当你把自己看作一个适应性强的创新者时，你会发现应对接下来的一切（无论是不是 AI）都更容易。你不会说“我做不到”。你会说“我还没做到，但我可以学”。这种心态转变就是一切。它让你从随波逐流变成驾驭趋势的人。

Here's the beautiful thing. As an entrepreneur, you are not fixed. You can learn new skills, adopt new tools, and reinvent yourself at any time. In fact, the most successful entrepreneurs constantly reinvent themselves. They're not afraid to say, "I don't know how this works yet." They get their hands dirty. They take courses. They ask questions. They watch videos. They stay humble and hungry. So, ask yourself, "What does the next-level version of me look like in the age of AI?" Maybe you become the entrepreneur who combines your deep industry knowledge with AI superpowers. Make that a potent combo. Maybe you become a leader in your circle teaching others what you've learned about tech. You solidify your knowledge by teaching. The point is you evolve your identity from someone wary of change to someone who thrives on change. And this isn't about learning a tech trick here or there. It's about changing how you see yourself. When you see yourself as an adaptable innovator, you'll find it easier to tackle whatever comes next, AI or otherwise. You won't say, "I can't do that." You say, "I haven't done that yet, but I can learn." And that mindset shift becomes everything. It moves you from being at the mercy of trends to being the one who leverages them.

第五步：不要单打独斗，寻求支持。最后，记住这一点：你在这条路上并不孤单，也不应该试图独自前行。创业者最大的错误之一——我早期也犯过——就是试图独自解决所有问题。我刚开始第一家公司时，遇到困难不好意思求助。我以为必须硬撑、什么都自己来，那几乎毁了我自己和公司。我以前说过，现在再说一次：不要独自硬撑，因为你很可能会失败。你会因为太过孤独而在半路放弃。所以，当你进入 AI 或任何新领域时，建立你的支持系统。找一个学习 AI 的创业者社群。相信我，这样的团体是存在的。有线上论坛、本地聚会、智囊团，大家分享什么行得通、什么行不通。找一位在技术或 AI 方面更有经验的导师或顾问。这可以简单到请一位懂技术的朋友喝杯咖啡、聊聊思路，或者请一位顾问做一次简短的咨询，帮你走上正轨。

Step number five, don't do it alone, get support. Finally, remember this. You're not alone on this journey, nor should you try to be. One of the biggest mistakes that entrepreneurs make, and I made this early on, too, is trying to figure everything out solo. When I started my first business, I was too embarrassed to ask for help when I was struggling. I thought I had to put on a brave face and do it all myself, and that nearly broke me and my company. I've said it before, and I'll say it again, don't do it alone because you'll probably fail. You'll quit along the way because it's too devastatingly lonely. So, as you venture into AI or any new domain, build your support system. Find a community of entrepreneurs learning about AI. Trust me, there are groups out there. There are online forums, there's local meetups, there's masterminds where people share what's working and what's not. Seek out a mentor or an advisor who has more experience in technology or AI. This could be as simple as asking a tech-savvy friend to coffee and picking their brain or hiring a consultant for a short session to get you started in the right direction.

身边有同行者，会把整个经历从可怕变成激动人心。你可以分享胜利、交换失败经验、碰撞想法。更重要的是，当你撞墙时——你一定会撞，这是学习的一部分——会有人帮你翻过那堵墙，而不是放弃。创业者是坚韧的群体，但我们不是无敌的孤胆战士。你认识的每一位伟大创业者都有导师、同行和团队，所以不要孤立自己。把它变成团队努力。和朋友们一起庆祝你的 AI 实验胜利。如果你有商业伙伴或团队，也把他们带入学习过程。让他们贡献想法。参与的人越多，你适应得越快，信心也越强。信心是关键。

Surrounding yourself with people on the same path turns this whole experience from scary into exciting. You get to share wins, swap failures, and bounce ideas around. And more importantly, when you hit a wall, and you will, it is part of learning, you'll have someone to help you climb that wall instead of giving up. Entrepreneurs are a tough breed, but we're not invincible solo warriors. Every great entrepreneur you know had mentors, peers, and a team, so don't isolate yourself. Make this a team effort. Celebrate your AI experiment wins with your friends. If you have business partners or team, bring them into the learning process, too. Let them contribute ideas. The more minds working on this, the faster you'll adapt and the more confidence you'll build. And confidence is key.

当你知道自己有后盾时，你会以不同的能量水平面对挑战。你会接受更大的挑战，因为你明白这不仅仅是你一个人对抗世界，而是你和你的盟友、你的同道者一起向前推进。这样你才能确保自己不仅跟上 AI 浪潮，还能创造自己的浪潮。从怀疑到身份转变。那么，看看我们走过的旅程。你从怀疑开始——这个 AI 泡沫会不会在我面前破裂？我该做些什么？而现在你有了一个行动路线图，并在此过程中真正改变了自己。这从来不只是关于 AI。而是关于你成为那种能应对任何浪潮的企业家。今天是 AI，明天会是别的什么，另一种技术，市场又一次转变。具体细节会变，但核心原则不会变：押注自己学习和适应的能力，而不是袖手旁观。你不再是那个看着机会溜走的人。你是那个抓住机会、塑造它并利用它来服务你使命的人。你正在建立对自己的信念和对愿景的信念，即使前路不确定。这很了不起。大多数人不会这样做，但你不是大多数人。这就是你如何让自己面向未来。这就是你持续获胜的方式。

When you know you've got backup, you approach challenges with a different level of energy. You'll take on bigger challenges because you know that it's not just you against the world, it's you and your allies, your fellow believers pushing forward together. That's how you make sure you don't just ride the AI wave, but you make your own wave, too. From doubt to identity shift. So, look at the journey that we've taken here. You started with doubt, you know, is this AI bubble going to burst in my face? Should I do anything? And now you have a roadmap to move into action and actually change who you are in the process. This was never just about AI. It's about you becoming the kind of entrepreneur who can handle any wave. Today is AI, tomorrow it'll be something else, another technology, another shift in the market. The specifics will change, but the core principle won't. Bet on yourself to learn and adapt rather than sitting on the sidelines. You are not the person who watches opportunities pass by anymore. You are the person who grabs them, shapes them, and uses them to serve your mission. You're building the skill of belief in yourself and your vision even when the path forward is uncertain. And that is huge. Most people won't do that, but you are not most people. This is how you future proof yourself. This is how you win consistently.

你不需要庞大的团队或豪华办公室来赚钱。创业之初，我一无所有，没有收入来源。你只需九台简单机器中的一台就能做到。目前，美国人口普查局统计美国有 3040 万家零员工的单人企业，它们年收入合计超过 1.8 万亿美元。所以，当所有人都在争夺同样拥挤的在线副业时，一小群人正悄悄购买没人谈论的简单机器，并将其变成永不请病假的收入来源。让我给你讲一个名叫 Zac Downey 的大学生的事。他在詹姆斯麦迪逊大学读书时，对深夜找不到零食吃感到厌烦，于是决定自己解决。他的第一个想法是披萨自动售货机，但说实话，它失败了。他遇到了监管障碍和死胡同，大多数人可能就此放弃。但 Zac 没有放弃，他只是换了机器。他注意到人们在游乐园、集市和度假村会为棉花糖疯狂——这些地方挤满了已经准备好花钱的家庭。于是他购买了自动棉花糖机，正是这份清单上排名第一的那种机器人售货亭，并把它们放在人群聚集的地方。成功的原因是这样：每支棉花糖的糖成本约 30 美分，却能卖 5 到 10 美元，而制作棉花糖的小机器人本身就成为吸引顾客的表演。他不需要店面、员工或高深的商业学位，只需要一台机器和合适的地点。如今 Zac 才 22 岁，通过他的公司 Distinctive Vending 运营着大约 10 台这样的机器，有望实现超过 50 万美元的年收入。一个从彻底失败开始的大学实验，变成了一年 50 万美元的生意，全因为他愿意购买一台简单机器，让它替他工作。这就是这段视频的全部承诺，而且它并没有你想象的那么罕见。现在，你可能会想：这些听起来像是奇怪的小把戏，或者你需要一大笔钱、某种学位或工程知识才能理解并运行它们。但你没有。我将向你展示的大多数机器比一辆二手车还便宜。有几台不到 5000 美元，而且它们几乎不需要员工和技能就能运行。整个游戏就是拥有一个无论你是否出现都能持续工作的资产。我希望你像明天会被公交车撞到一样经营你的生意——即使你不在，机器也能继续赚钱。不过别被公交车撞到。这就是真正的工作和真正的财富之间的区别。那么，让我向你展示今年正悄悄让普通人致富的九台机器，从第十名倒数到我最喜欢的第一名。第九号生意：车队救星。首先是最庞大的一个：移动轮胎翻新单元。这是一个自给自足的小型工厂，安装在商用货车或集装箱内。它清理旧商用卡车胎体，铺设新鲜橡胶层，并在现场热硫化出全新的胎面。这样，卡车公司就不必把磨损轮胎运到州外的中央工厂，浪费数天昂贵的停机时间；你可以直接把机器开到他们那里，在他们的院子里完成修理。是的，这台机器的入门门槛最高，启动成本约 2.5 万美元。所以它可能不是你第一天就购买的设备。但无论如何，它值得了解，而且没人谈论它的原因是：它依靠与卡车车队和城市交通机构的高价值 B2B 合同运营——这类客户准时付款并长期合作，因为你为他们节省了大量资金和麻烦。一台机器，几份车队合同，你就能建立一份与在互联网上追逐陌生人毫无关系的抗衰退收入。路上有数百万辆商用卡车，但几乎没人以这种方式为他们服务。所以需求巨大，领域完全开放。先有存在感，然后才能行动。所以，即使这台机器不适合你，也让它扩展你对生意形态的认知。第八号生意：微型包装机。接下来是立式成型充填封口机，我称之为微型包装机。这台机器约 4500 美元，它能将一卷薄膜成型为管状，填入精确量的液体或粉末，然后自动热封。它基本上把真正的工业合同包装带进了你的车库。想想那些销售咖啡样品、单份蛋白粉、酱油包或补充剂粉末的小品牌。它们负担不起有大量最低订单量的大型工厂，因此被困在原地，规模很小。你可以成为它们的解决方案。你按单位收取简单的包装费，由于品牌每月都需要重复这项服务，你就能建立起可预测的高产量收入流，像钟表一样不断重复。仅一个补充剂品牌就能让你的机器运行数周，一旦你有五个这样的品牌，你就能从车库一角获得真正的工厂收入。没人梦想过一台小袋包装机，而这正是其中存在巨大空间的原因。记住这个模式，因为它会在本视频的每台机器中出现。

You don't need a huge team or fancy office to make money. In starting the company, I had nothing. I had no income source. You can do it with one of nine simple machines. Right now, the US Census Bureau counts 30.4 million one-person businesses in America with zero employees, and together they pull in over 1.8 trillion dollars a year. So, while everyone is fighting for the same crowded online hustles, a small group of people are quietly buying simple machines nobody is talking about and turning them into a paycheck that never calls in sick. Let me tell you about a college kid named Zac Downey. So, while he was studying at James Madison University, he got fed up that there was nowhere to grab a late-night snack. So, he decided to fix it himself. His very first idea was a pizza vending machine, and honestly, it flopped. He ran into regulatory roadblocks and dead ends, and most people would have quit right there. But Zac, he didn't quit. He just changed his machine. He noticed that people lose their minds over cotton candy at amusement parks, and fairs, and resorts. The kind of places packed with families already in a spending mood. So, he bought automated cotton candy machines, the exact kind of robotic kiosk that lands number one on this list, and he parked them right where the crowds already were. Here is what makes it work. It cost him about 30 cents in sugar to spin a cotton candy that sells for $5 to $10, and the little robot making it becomes a show that pulls people in all by itself. He didn't need a storefront or staff or a fancy business degree. He needed one machine and the right spot. Today Zach is just 22 years old. He runs around 10 of these machines under his company Distinctive Vending and he's on track to pull in over half a million dollars in revenue. A college experiment that started as a complete flop turned into a half a million dollar a year business all because he was willing to buy one simple machine and let it do the work for him. This is the entire promise of this video and it's a lot less rare than you think. Now, here's what you might be thinking. You're thinking these sound like weird little gimmicks or that you need a fortune and some kind of degree or engineering just to understand and run one of them. You don't. Most of the machines that I'm going to show you cost less than a used car. Several are under $5,000 and they're built to run with almost no staff and almost no skill. The whole game here is owning an asset that keeps working whether you show up or not and I want you to run your business as if you were to get hit by a bus tomorrow, the machine keeps making money without you even being there. Don't get hit by a bus though. That's the difference between a real job and real wealth. So, let me show you nine machines that are quietly making regular people rich this year counting down to my personal number one favorite. Business number nine, the Fleet Saver. First up is the biggest one, a mobile tire retreading unit. This is a self-contained little factory that lives inside a commercial van or a shipping container. It cleans up old commercial truck tire casings, lays on fresh layers of rubber, and heat cures a brand new tread right there on site. So, instead of a trucking company hauling worn out tires across the state to some central plant and losing days of expensive downtime, you drive the machine straight to them and fix it in their own yard. Now, yes, this one has the highest barrier on the list starting around $25,000 to get started. So, it's not the first thing you go and buy on day one, probably, But, here's why it's worth knowing about anyway and why nobody's talking about it. It runs on high-ticket business-to-business contracts with trucking fleets and city transit agencies. The kind of clients who pay on time and stick around for years because you are saving them serious money and serious headaches. One machine, a handful of fleet contracts, and you've built a recession-proof income that has absolutely nothing to do with chasing strangers on the internet, right? There are millions of commercial trucks on the road and barely anyone serving them this way. So, the demand is enormous and the field is wide open. Being leads to doing here. So, even if this machine isn't for you, let it stretch what you believe a business is even allowed to look like. Business number eight, the micro packager. Next up is the vertical form fill seal machine, what I call the micro packager. So, for about $4,500, this machine takes a roll of film, forms it into a tube, fills it with a precise amount of liquid or powder, and heat seals it shut all on its own. It basically brings real industrial contract packaging into your garage. Now, think about every small brand out there selling coffee samples, single-serve protein, soy sauce packets, or supplement powders. They cannot afford a giant factory with massive minimum orders, so they get stuck and stay small. You can become their answer. You charge them a simple fee per unit to package their product, and because brands need this done over and over again every single month, you build a predictable high-volume income stream that just keeps repeating like clockwork. One single supplement brand can keep your machine running for weeks, and once you have five of those brands, you have a real factory income from a corner of your garage. Nobody is dreaming about a sachet machine, and that is exactly why there is so much room inside of it. Remember this pattern because it shows up on every machine in this video.

那些没人炫耀、几乎没竞争的 boring 生意，才是闷声赚钱的地方。第七名：坚果黄油研磨机。这个既是机器也是表演。商用新鲜坚果黄油研磨机，用便宜的杏仁或腰果，当着顾客的面现场做成高端订制坚果黄油。生坚果成本不高，但一旦人们看到、闻到现磨的过程，你就能以坚果成本好几倍的价格卖出蜂蜜肉桂、辣味辣椒等特色口味。现场研磨本身就是营销，你不需要花钱打广告。机器本身就是广告，在哪儿摆就吸引一群人围过来。你可以在农贸市场和周更 pop-up 店操作，马上获得现金流。然后，同样的口味可以做成在线品牌，未来如果想的话可以全国邮寄。超市货架上的大罐品牌无法跟新鲜抗衡，也拼不过故事，而现在你两者都有。这就是最简单的 5 美元新鲜黄油如何静悄悄成长为一个有真实追随者的食品公司——全都始于一张折叠桌上的研磨机。所以别想太复杂。买机器，这周末在集市摆一个，让排队的顾客告诉你该多做些什么。

The boring ones nobody brags about having and almost no competition, and that is where the quiet money lives. Number seven, the nut butter mill. This next one is part machine and part show. So, commercial fresh nut butter grinder takes cheap peanuts or cashews and turns them into premium made-to-order nut butter right in front of the customer. The raw nuts don't cost that much, but the second people watch it and smell it being ground fresh, you can sell specialty flavors like honey cinnamon or spicy chili at a massive multiple of what those nuts cost you. The live grinding is the marketing. You don't need to pay for ads. The machine itself is the ad, pulling a crowd everywhere you set it up. You can run it at farmers markets and weekly pop-ups for fast cash flow now. And then you take those exact same flavors and turn them into an online brand that you can ship nationwide later if you want to. The big jarred brands on the grocery shelves can't compete with fresh and they can't compete with a story, and now you have both. This is how a simple $5 jar of fresh butter quietly grows into a real food company with a real following, all starting from one grinder on a folding table. So, don't overthink the fancy version. Get the machines, set up one at a market this weekend, and let the people lining up tell you what to make more of.

第六名：按需品牌包装盒。第六名是一台紧凑型平板打印机，可在牛皮纸袋、布袋和快递盒上直接打印全彩 logo。设备价格在 4000 到 6000 美元之间。它默默解决了一个痛点：每个本地面包店、精品店、在线商店都迫切想要自己的品牌包装，但大印刷厂要求一次订购 10000 个，小店铺根本负担不起。于是你介入，完全没有最低订量。一个空白袋子成本约 5 美分，你卖印好的袋子每个 20 到 50 美分。这个微小的差价，乘以每月几千个袋子，就静悄悄地变成 2000 到 4000 美元的利润。最棒的是，你实际上不只是在卖袋子，你在卖给小企业主一种能力——让他们在把产品交给顾客时终于看起来专业且骄傲。人们会一直为那种感觉买单。更好的是，面包店不会只订一次包装，他们会一而再再而三地订。所以几个本地小店就变成了稳定、可重复的收入来源，你可以依赖。你悄悄成为你小镇上所有品牌背后的品牌。

Number six, the on-demand branding box. Number six is a compact flatbed printer that prints full-color logos directly onto craft paper bags, fabric totes, and shipping boxes. It runs between $4,000 and $6,000. Here's a painful problem that it quietly solves. Every local bakery, boutique, online shop desperately wants their own branded packaging, but the big print factories force them to order 10,000 units at a time, which a small shop simply cannot afford. So, you step in with no minimum order at all. A blank bag costs around 5 cents and you sell the printed for 20 to 50 cents each. That tiny little gap, multiplied across thousands of bags a month, quietly turns into a two to $4,000 profit. And the best part is you're not really selling bags, you're selling small business owners the ability to finally look professional and proud when they hand their product to a customer. And people will pay for that feeling all day long. Better still, a bakery doesn't order packaging once, they order it again and again forever. So, a handful of local shops become steady, repeatable income that you can count on. You become the quiet brand behind all the brands in your town.

第五名：停车场划线机。列表中间是最简单的机器之一：高精度停车场划线机。它是一个带轮子的电池或汽油驱动的喷雾器，能画出清晰干净的停车位、消防通道和无障碍标记——商家有法律义务让这些标记保持清晰可见。设备起价约 3000 美元，单次划线工作可以收入 300 美元甚至更多。所以每周接几个合同，你每月就能看 2000 到 4000 美元。现在环顾一下你所在的城市：每个购物中心、教堂、学校、健身房、公寓楼都有停车场，标线会慢慢褪色，而且按规定必须定期重画。这活永远不会干涸。竞争对手很少且正在老去，你可以周末兼职起步，同时保留白天的工作来保护现金流，直到机器明显回本。更好的是，标线会定期褪色，所以今年你画过的停车场明年会自动变成回头客，无需你多做什么。拿下 10 个这样的客户，你就建立了一条几乎自动复购的经常性收入线路。

Number five, the lot striper. Right in the middle of the list is one of the simplest machines here, a high-precision line striping machine for parking lots. It's a wheeled, battery or gas-powered sprayer that lays down crisp, clean parking stalls, fire lanes, and the accessibility markings that businesses are legally required to keep fresh and visible. The equipment starts around $3,000, and a single striping job can pay $300 or more. So, you knock out a few contracts a week, and now you're looking at $2,000 or $4,000 a month. Now, look around your own city for a second. Every shopping center, church, school, gym, apartment complex has a parking lot that slowly fades and legally has to be repainted on a schedule. The work never dries up. The competition is pretty sleepy and aging out, and you can start this part-time on weekends while you keep your day job to protect your runway until the machine clearly pays for itself. Even better, lines fade on a schedule, so one parking lot you stripe this year becomes a repeat customer next year without you doing anything new. Land 10 of those, and you've built a route of recurring income that practically reorders itself.

第四名：智能赠品站。现在有点好玩了。这是一套小型 3D 打印机装置，可以制作定制钥匙链和配件，里面嵌入了可编程 NFC 芯片——跟你智能手机里的轻触分享技术一样。别人用手机一碰钥匙链，就会立即弹出社交资料、电子名片或打赏链接。整套设备从低端的 500 美元到升级后的 10000 美元不等。原材料塑料加芯片成本不到 25 美分每个，你卖给房地产经纪人、内容创作者、服务人员每个 5 到 10 美元。这个差价就是为什么操作者每月能从放在闲置卧室里的机器上悄悄赚到 1000 到 6000 美元。你卖给人们的是一小片未来，他们从未见过的东西，而大多数竞争对手甚至不知道这种产品存在。所以，房地产经纪人可以给每个客户发一个，客户一碰就能看到房屋信息；创作者卖给粉丝，粉丝一碰就能关注；餐厅在每张桌子上放一个，一碰就进入打赏页面或菜单。一台机器，十几个不同的市场，你是镇上唯一提供这个的人。当你做这种先发优势的事时，你不需要做到最好，只需要第一个到场。

Number four, the smart swag station. Now, it gets a little fun. This is a small 3D printer setup that fabricates custom keychains and accessories with a programmable NFC chip baked right inside. The same tap-to-share tech that's already in your smartphones. Someone taps a keychain on a phone, and it instantly pulls up a social profile, a digital business card, or a tip link. The setup ranges from $500 on the low end all the way up to $10,000 as you scale it up. The raw plastic and the chip costs under 25 cents per unit, and you sell each one to realtors, content creators, service workers for five to 10 bucks. That spread is exactly why operators are quietly netting a thousand to six thousand dollars a month from a machine sitting in a spare bedroom. You're selling people a tiny piece of the future, something they have never seen before, and most of your competition does not even know this product exists yet. So, realtor can hand one to every client and their home pops up with a tap. A creator sells it to their fans who can tap the follower. A restaurant pulls one up on every table that leads to a tip page or their menu. One machine, a dozen different markets, and you're the only person in town offering it. When you're early to something like this, you do not have to be the best, you just have to be there first.

第三名：冰之绿洲。第三名是一个 24/7 的冰水自动售货亭。这可能是整张列表中最无聊却最天才的创意。机器自己过滤水、制冰、装袋并分发，完全自动，无需员工管理，没有东西会变质。你可以把它放在码头、露营地、繁忙的加油站等任何人们需要冰但周围没人在卖的地方。每袋成本约 20 到 40 美分，售价 2 到 3.5 美元——人们毫不犹豫就买的东西，利润率高达 84% 到 90%。一台高容量设备前期投入 15000 到 25000 美元，之后每个月在家里与家人吃晚餐时就能悄悄获得 1200 到 2400 美元的利润。在几个不同高流量地点放上两三台，你就用无需打卡的生意替代了一份全职薪水。这就是拥有真正资产的感觉：机器干活，地点带来顾客，你收钱。网上没人炫耀制冰机，这正是为什么拥有它们的人在悄悄赢。

Number three, the Ice Oasis. Number three is a 24/7 ice and water vending kiosk. And it might be the most boring genius idea on this entire list. The machine filters the water, makes the ice, bags it, and dispenses it completely on its own with no staff to manage and nothing that ever spoils. You can place it at a marina, campground, busy gas station, anywhere where people need ice and there is nobody around to sell it to them. A single bag costs around 20 to 40 cents to produce and sells for $2 to $3.50, which is a 84 to 90% profit margin on something people grab without thinking twice. A high capacity unit runs 15 to 25,000 dollars up front and then it quietly throws off 1,200 to 2,400 dollars in profit every month while you're having dinner with your family at home. Stack two or three of these at different high traffic spots and you have replaced a full-time salary with something that doesn't need you to clock in. This is what owning a real asset actually feels like. The machine does the work, the location brings the customers, and you collect the money. Nobody posts about an ice machine online, which is exactly why the people who own them are quietly winning.

第二名：定制手机壳打印机。快到榜首了。这是一台自动手机壳售货机，你可以放在商场、机场、大学校园。顾客在触摸屏上设计自己的手机壳，机器几分钟内就能打印出来，完全无需员工在场。这样一台机器约 6500 美元。空壳加墨水成本约 1.35 美元，成品定制壳售价 15 到 20 美元。好的高流量位置每天能卖出 30 到 50 单，我希望你实际算一下——对于一个自己运行的盒子来说，数字惊人。想想看，几乎每个路过机器的人都有手机。

Number two, the custom case printer. Almost at the top now. This is an automated phone case vending machine that you drop into a mall, an airport, college campus. The customer designs their very own case right on a touchscreen and the machine prints it for them in minutes with no employee standing there at all. A machine like this runs around $6,500. A blank case plus the ink costs around you a $1.35 and that finished custom case sells for $15 to $20. A good high traffic location pulls 30 to 50 sales a day and I want you to actually do the math because it is staggering for a box that runs itself. Think about it. So, almost everyone walking past that machine has a phone.

几乎每个人都想要一样东西感觉像是属于他们的，但几乎没有人就地提供给他们。人们总是愿意为真正属于自己的东西支付溢价，感觉拥有别人没有的东西，而这台机器每天 24 小时都在卖给他们这种确切的感觉，同时交付成本几乎为零。你找到一个繁忙的据点，把它放好，它就会安安静静地为你全天候服务人群。第一名是自动糖艺师。而我的第一名，几乎没人讨论的那个，是玻璃橱窗后面的机器人棉花糖售货亭。一个小机器人在大约 60 到 90 秒内旋转出精细的几何棉花糖图案，人们会停下来拍摄整个过程，因为说真的，它看起来相当迷人。娱乐性是它卖点的核心。表演本身就是产品。一台设备的价格在 5000 到 12000 美元之间。现在，这个数字应该让你坐直或者像我一样在蹦床上站直——制作一支棉花糖的成本大约 31 美分（糖和纸棒），售价却达 5 到 10 美元。利润率超过 93%，运营商每月从一台机器净赚 2500 美元，无需员工，而且无论去哪它都能自带客流。还有一个隐藏福利：每个拍摄机器人旋转棉花糖的顾客都在为你的产品免费打广告。所以这台机器边卖货边自我营销。把它放在商场、集市、主题公园或繁忙的木板路上，队伍会自动排起来。它有趣、自动化、几乎纯利润，而且几乎没人做。这就是今年世界其他人都忽视的、能让人们致富的机器的定义。

Almost anyone wants it to feel like it's theirs and almost nobody is offering it to them right where they're standing. People will always pay a premium to make something truly theirs, to feel like they have something that nobody else has and this machine sells them that exact feeling 24 hours a day while costing you almost nothing to deliver it. You find one busy spot, you set it and it quietly works the crowds for you all day and all night. And number one, the automated sugar artist. And my number one, the one almost nobody is talking about, is the robotic cotton candy kiosk behind a pane of glass. A little robot spins detailed geometric cotton candy designs in about 60 to 90 seconds and people stop dead and film the entire thing because it's honestly pretty mesmerizing to watch. The entertainment is what sells it. The show is the product. A unit runs between $5,000 to $12,000. Now, here's the number that should make you sit up straight or stand up straight like me on the trampoline. It costs about 31 cents in sugar and a paper stick to make one and it sells for $5 to $10. That's a profit margin of over 93% and operators are netting $2,500 every month from a single machine that needs no staff and literally creates its own crowd everywhere it goes. And here's the hidden bonus. Every customer who films that little robot spinning their candy is posting free advertising for you to their followers, too. So, the machine markets itself while it sells. Drop it at a mall, a fair, theme park, busy boardwalk and the line forms on its own. It is fun, it's automated, it's almost pure profit and hardly anyone is doing it yet. That right there is the definition of a machine making people rich this year while the rest of the world is looking the other way.

真正的机器是开始的决定。所以，这就是九台机器，它们静静地在构建真正的财富，而其他人都在争夺同样喧闹、拥挤的想法。注意它们共同的模式：没有人需要大团队、学位或大量许可。你只需要选一个，买下资产，然后让它为你工作。有句话说，最好的开始时间是几年前，其次最好的开始时间是？就是现在，今天。所以，如果你看到机会就摆在面前，那么你就有责任去行动。如果你能，那么你必须。

The real machine is a decision to start. So, there they are, nine machines quietly building real wealth while everyone else is fighting over the same loud, crowded ideas. Notice a pattern running through all of them. No one needs a big team, a degree, or a ton of permission. You just need to pick one, buy the asset, and let it go to work for you. There's a saying the best time to start was years ago, then the second best time to start is when? Right now, today. So, if you see the opportunity sitting there right in front of you, then you have the responsibility to go act on it. If you can, then you must.

你满满的日程表可能是一个巨大的警示信号，表明你作为企业家正在失败。

Your busy calendar might be a massive warning sign that you're failing as an entrepreneur.

我刚刚翻了翻，里面几乎没什么内容。你必须掌控自己的时间。而只有当你学会说“不”时，你才能掌控时间。

I just flipped through it and, you know, there's practically nothing in it. You've got to keep control of your time. And you won't keep control of your time unless you can say no.

我认为这是我所有成功的秘诀。我有“日程表厌食症”——我希望日程表里内容越少越好。我对它一丝不苟。

I think it's the secret to all of my success. I have calendar anorexia. I want as little in my calendar as possible. I'm meticulous about it.

如果你是一个总觉得自己很忙的人，你必须非常小心地理解：忙碌可能会成为一种习惯，而忙碌可能会成为你最大的借口。

You got to be very careful if you're somebody who feels like you're busy all the time to understand that busyness can become a habit, and busyness can become your biggest excuse.

沃伦·巴菲特之所以能创造巨额财富，是因为他运用了三种完全不同的日常习惯来保护自己的注意力，并拒绝 99% 的请求。

Warren Buffett creates massive wealth because he uses three completely different daily habits to protect his focus and reject 99% of requests.

专注一直是我个性中很强的一部分。

Focus has always been a strong part of my personality.

当他来到哥伦比亚大学商学院演讲时，最后一个提问是问他成功的秘诀是什么。他拿出了一大堆纸——那是一个完全混杂的东西——说他每周读 500 页书。任何人都能做到，而且，这就像知识的复利：如果你今天开始，它会随着时间的推移不断积累。

When he came to Columbia and spoke to the business school, the very last question that was posed to him was what his secret was, and he had this kind of for never forget it. He had this giant pile of paper, and he pulled it out. It was a complete hodgepodge and said that he reads 500 pages a week. And anyone can do it, and you know, it's like compound knowledge. If you start today, it would just build over time.

我只是读啊读，读啊读。我可能每天读 5 到 6 个小时。我喜欢安静。

I just read and read and read. I probably read 5 to 6 hours a day. I like things quiet.

我在办公室其实会把门关上，因为我不想听到外面有人说话。我可能仍然每天花 5 到 6 个小时阅读，或者边读边思考。

I shut the door actually at the office because I don't want to hear anybody talking outside. I still probably spend 5 or 6 hours a day reading and thinking while I read.

如果你现在不积极掌控时间，你就会成为他人优先事项的囚徒，永远无法建立你应得的帝国。

If you don't aggressively take control of time right now, you'll become a prisoner to other people's priorities and never build the empire that you deserve.

我可以买任何我想要的东西，但我买不到时间。所以，拥有时间是你所能拥有的最宝贵的东西。我必须谨慎对待它，我也确实如此。我绝不可能再买到更多的时间。

I buy anything I want, but I can't buy time. And so, to have time is the most precious thing you can have. I better be careful with it and I am. There's no way I will be able to buy more time.

你必须非常谨慎地优先安排你的时间。

You have to prioritize your time really carefully.

你的时间有限，所以不要浪费在活在别人的人生里。几年前，比尔·盖茨认为高效意味着排满日程。他把日程安排精确到分钟。然后他看了沃伦·巴菲特的口袋日历，震惊了。

Your time is limited, so don't waste it living someone else's life. Years ago, Bill Gates thought being productive meant packing his schedule. He booked his calendar down to the minute. Then he looked at Warren Buffett's personal pocket calendar and was shocked.

我还记得沃伦给我看他的日历，你知道，我的日程排得满满当当，我以为那是做事的唯一方式。而实际上，他非常谨慎地留出完全空白的日子。

I also remember Warren showing me his calendar and you know, I had every minute packed and I thought that was the only way you could do things and you know, the fact that he is so careful about days that there's nothing on.

但这是四月的那一周，一周只有三项安排。

But this is the week of April of which there are only three entries for a week.

沃伦解释说，你掌控自己的时间，仅仅坐下来阅读和思考远比赶赴另一个会议更有价值。他构建了 1300 亿美元的财富，主要是靠坐在一个安静的房间里，完全无视其他人沉迷其中的忙碌文化。

Warren explained that you control your time and sitting down just to read and think is far more valuable than rushing to another meeting. He built a hundred thirty billion dollar fortune mostly by sitting in a quiet room completely ignoring the busy culture everyone else falls for.

现在，你可能会说：“嘿，沃伦·巴菲特当然可以有空白的日历。” 你认为自己必须每天奋斗 15 个小时才能勉强维持。你觉得一旦停止努力，就会失去一切。但持续努力恰恰是你停滞不前的原因。巴菲特并不是在致富后才买来自由。他在赚到第一个一百万之前很久，就已经把时间当作无价之宝了。我将向你展示他每天做的三件具体的事，你现在就可以开始做，以夺回你的时间。25-5 专注法。

Now, right now you might be saying, 'Hey, well that's easy for Warren Buffett to have a blank calendar.' You think you got to hustle 15 hours a day to keep your head just above the water. You feel like if you stop grinding, you'll lose everything. But constantly grinding is exactly what keeps you stuck. Buffett didn't buy his freedom after he got rich. He acted like his time was priceless long before he made his first million. I'm going to show you the three exact things he does every single day that you can start doing right now to take back your time. The 25-5 focus method.

好吧，你想成功。你对生活有宏大的目标。你有一长串要完成的项目。你在努力创业，你在努力发展 YouTube 频道，你在努力塑形，你在努力投资。你认为同时处理 25 件事让你看起来努力工作。你认为兼顾所有这些优先事项证明你很投入。沃伦·巴菲特完全不同意。他相信追求太多事情正是你失败的原因。他使用一个叫做 25-5 规则的策略。故事是这样的：巴菲特和他的私人飞行员交谈。他让飞行员写下他职业生涯中最重要的 25 个目标。飞行员列了清单。然后巴菲特让他圈出最重要的 5 个目标。飞行员圈出了前 5 个。他告诉巴菲特他会把主要精力放在这 5 个上，并说其他 20 个目标等有空闲时间再做。巴菲特看着他说：“不。” 他说：“那 20 个目标现在成了你的‘不惜一切代价避免清单’。”

Okay, you want to be successful. You've got massive goals for your life. You have a huge list of projects that you are trying to complete. You're trying to build a business. You're trying to grow your YouTube channel. You're trying to get in shape, you're trying to invest your money. You think that working on 25 different things at once makes you a hard worker. You think juggling all these priorities proves that you're dedicated. Warren Buffett completely disagrees with you. He believes that chasing too many things is exactly why you're failing. He uses a strategy called the 25-5 rule. The story goes that Buffett was talking to his personal pilot. He told the pilot to write down his top 25 career goals. The pilot made his list. Then Buffett told him to circle his top five most important goals. The pilot circled his top five. He told Buffett that he would focus his main energy on the top five. He said he would work on the other 20 goals when he had some spare time. Buffett looked at him and said, 'No.' He said, 'Those 20 goals are now your avoid at all costs list.'

如果你不彻底忽略那 20 个目标，它们就会毁掉你成功的机会。它们会偷走你的时间，耗尽你的精力，你将永远无法完成真正重要的五件事。你现在可能就在这么做——把精力摊得太薄，以至于没有一件事得到你的全部注意力。你对自己的人生有宏大的愿景，却因为拒绝专注而毫无结果。所以你必须明白，好是卓越的敌人。你可能有 20 个好主意，但追求这些好主意恰恰阻止了你执行那五个伟大的主意。因此你必须砍掉干扰，愿意忽略那些你确实在乎的事情，只为了赢取你最在乎的东西。你的大脑会告诉你你在错过什么，它会给你十分聪明的理由，让你觉得必须保持所有选项开放，但结果只是让你原地踏步。你必须学会说“不”。如果你不无情地缩减目标，你永远只能平庸，永远无法发挥全部潜力；你会看着别人从你身边超越，因为他们有自律去专注。所以你必须停止把你的专注力当作理所当然，当作廉价的商品；它是你拥有的最有价值的资产。如果你想知道具体怎么做，你需要建立你的“不惜一切代价避免清单”。

If you don't completely ignore those 20 goals, they'll destroy your chances of success. They'll steal your time. They'll drain your energy. You'll never achieve the five things that actually matter. You're probably doing this right now. You're spreading your energy so thin that nothing gets your full attention. You have a massive vision for your life, but you're getting zero results because you refuse to focus. So, you have to realize that good is the enemy of great. You might have 20 good ideas, but pursuing those good ideas is exactly what stops you from executing your five great ideas. So, you have to cut away distractions. You have to be willing to ignore things that you do care about just so you can win the things you care about the most. Your brain is going to tell you that you're missing out. Your brain will give you really smart reasons why you need to keep all your options open, but all that happens is you stay stuck. You have to learn how to say no. If you don't ruthlessly cut your goals down, you'll always be average. You'll never reach your full potential. You'll watch other people pass you by because they had the discipline to focus. So, you have to stop treating your focus like it's inevitable, like it's a cheap commodity. It's the most valuable asset that you own. If you want to know exactly how to do this, you need to build your avoid at all costs list.

建立你的“不惜一切代价避免清单”。具体怎么做？你今天就必须写下你的清单：写下你正在做的每一个项目，写下你未来五年的每一个目标。看看那份清单——很可能很大。现在，强迫自己只选五个。这会很痛苦，你会想选十个，你会试图和自己讨价还价。别这么做。沃伦·巴菲特说别这么做。就选五个。把清单剩下的部分放进抽屉，在你成功完成前五项目标之前，你不准看它或碰它。你必须像保护最有价值的资产一样保护你的注意力。世界上最富有的人在忽略什么上极其激进。如果你想赚几百万美元，你必须忽略几乎所有事情。你必须取消项目，必须对别人说“不”。每次你对一个干扰说“是”，你就在推迟你最终的成功。你的第六重要的目标是你最大的敌人——你足够喜欢它以至于会花时间在上面，但它永远不会给你带来前五个目标那样的巨大成功。我 19 岁加入第一家软件公司时，处境艰难，不知道该做什么。我不得不完全专注于模仿成功。我研究了比尔·盖茨如何创立微软，将他的确切策略应用到我的业务中，这为我带来了第一笔 13,500 美元的交易。它能成功只因为我忽略了其他一切，专注在一个具体的模型上，投入了我所有的精力。你也必须做同样的事：找到你的最高优先级，完全承诺它。人们会邀请你出去，向你推销新的商业点子，让你加入他们激动人心的新创业公司。你必须对他们说“不”。这会让你不舒服，人们甚至可能生你的气。让他们生气吧。你不能让别人决定你的时间去向。如果你不控制自己的日程，别人会很乐意把它从你手中夺走。你生来就是为了一个特定的使命，如果总是分心，你就无法完成它。所以你必须激光般聚焦在你的前五个目标上。

Building your avoid at all costs list. Okay, so how do you actually do this? You have to write down your list today. Write down every single project that you're working on. Write down every goal that you have for the next 5 years. Look at that list. It's probably huge. Now, force yourself to pick just five. This is going to hurt. You'll want to pick 10. You're going to try to negotiate with yourself. Don't do it. Warren Buffett says don't do it. Pick exactly five. Take the rest of your list and put it in a drawer. You aren't allowed to look at it or touch it until you succeed at the top five. You have to protect your attention like it's your most valuable asset. The wealthiest people in the world are extremely aggressive about what they ignore. If you want to make millions of dollars, you must ignore almost everything. You have to cancel projects. You have to say no to people. Every time you say yes to a distraction, you're delaying your ultimate success. Your sixth most important goal is your biggest enemy. You like it just enough to spend time on it, but it won't ever give you the massive success of the top five. When I joined my first software company at 19 years old, I was struggling. I didn't know what to do. I had to focus entirely on modeling success. I studied how Bill Gates started Microsoft. I applied his exact strategy to my business. It landed me my first deal for 13 and a half thousand dollars. It only worked because I ignored everything else. I focused on one specific model and put all my energy into it. You have to do the same thing. Find your top priority. Commit to it completely. People will invite you out. They'll pitch you new business ideas. They're going to allow you to join their exciting new startup, right? You have to tell them no. It's going to feel uncomfortable. People might even get mad at you. Let them be mad. You can't let other people dictate where your time goes. If you don't take control of your schedule, somebody else will happily take it from you. You're built to serve a specific purpose, and you can't do that if you're constantly distracted. So, you have to stay laser focused on your top five.

但仅仅专注不会让你致富。你需要确切知道如何让价值复利增长，这直接把我们带到沃伦·巴菲特的第二个日常习惯——500 页知识习惯。一旦你有了焦点，你就需要执行。沃伦·巴菲特每天花高达 80% 的时间阅读。当一个学生问他如何为投资生涯做准备时，巴菲特举起一叠纸，说每天读 500 页这样的内容。他说知识像复利一样积累。每个人都能做到，但他保证几乎没人会真正去做。你可能会想自己没时间读 500 页，但重点不是这个。重点是你必须积极摄取关于你特定焦点的知识。大多数人消费垃圾：醒来就立即刷负面新闻，看社交媒体和那些假装成功的人比较，给自己的大脑塞满各种干扰。你必须改变你的环境。如果你想变得卓越，就必须每天把卓越输入你的大脑。所以，早上从听一个激励你的人开始，放一个成功企业家的视频，聆听伟人的声音。当你身边围绕的都是大思想家时，你自己的问题就开始显得渺小；你开始相信你能克服当前的困难——你从他们那里借来了信念。如果你不每天学习，你就在落后。你的竞争对手在学习、在准备、在进步。你必须让学习成为你日常中不可协商的一部分，最好在早上第一件事就做。我每天早上散步，称之为我的“信念漫步”。这是我专门用来理清思绪、找到焦点的时间。散步时，我听成功企业家的视频和访谈。我希望历史上最伟大的头脑在我耳边说话，希望他们的信念传递给我。你也可以这样做：找到那些已经实现了你目标的作者、演讲者、领导者，无情地消费他们的内容，让他们的知识在你体内复利。这是你能获得的最高投资回报。

But focus alone won't make you rich. You need to know exactly how to compound your value, which brings us directly to Warren Buffett's second daily habit. The 500-page knowledge habit. Once you have your focus, you need to execute. Warren Buffett spends up to 80% of his day reading. When a student asked him how to prepare for an investing career, Buffett held up a stack of paper. He said to read 500 pages like this every day. He said knowledge builds up like compound interest. Everyone can do it, but he guaranteed very few actually will. Now, you might think you don't have time to read 500 pages. That's not the point. The point is that you must aggressively consume knowledge about your specific focus. Most people consume garbage. You wake up, you immediately scroll through negative news, you look at social media and compare yourself to people who are faking their success. You load your brain with all sorts of distractions. You have to change your environment. If you want to be great, you have to put greatness into your mind every single day. So, start your morning by listening to someone who inspires you. Put on a video of a successful entrepreneur. Listen to the greats. When you surround yourself with massive thinkers, your own problems start to look small. You begin to believe that you can overcome your current struggles. You borrow the belief from them. If you aren't learning every day, you're falling behind. Your competitors, they're studying, they're getting ready, they're getting better. You have to make learning a non-negotiable part of your daily routine, and ideally first thing in the morning. So, I go for a walk every morning. I call it my belief walk. It's my dedicated time to clear my head and find my focus. And while I walk, I listen to videos and interviews of successful entrepreneurs. I want the greatest minds in history speaking into my ear. I want their belief to transfer into me. You can do the same. Find the authors, the speakers, the leaders who've already accomplished your goals. Consume their content relentlessly, right? Let their knowledge compound inside of you. It's the highest return on investment you will get.

但消费信息只是战斗的一半。如果你不知道如何把知识转化为现实行动，你只是在浪费时间——这正是我们现在要解决的问题。把知识转化为行动。阅读和学习，如果不采取行动就完全没用；看这个视频如果不采取行动也没用。你一年能读 100 本书，但如果行为不改变，你只是浪费了时间，只是在试图让自己感觉高效而没有真正做事。所以你需要立刻实践你学到的东西。你必须开始冒险。对失败的恐惧是阻碍你的头号因素。你希望在推出之前一切完美——我理解，你想要完美的网站、完美的相机、完美的计划。完美主义其实只是恐惧，是恐惧的伪装。你必须预期自己一开始会很糟。当我开始做 YouTube 频道时，我很糟糕。你可以回去看那些视频。我讨厌自己的前 250 个视频，甚至因为太尴尬而无法看它们，直到第 700 个视频我才真正为自己的作品感到一点自豪，但我一直在发布，一直在学习。

But consuming information is only half the battle. If you don't know how to translate that knowledge into real-world action, you're just wasting your time, which is exactly what we're going to fix right now. Turning knowledge into action. Reading and learning are completely useless if you don't take action. Watching this video is useless if you don't take action. You can read 100 books a year. If you don't change your behavior, you just wasted your time. You're just trying to feel productive without actually doing the work. So you need to implement what you learn, and when? Immediately. You have to start taking risks. Your fear of failure is the number one thing holding you back. You want everything to be perfect before you launch. I get it. You want the perfect website, the perfect camera, the perfect plan. Perfectionism is really just fear. It's a mask for fear. You have to expect to suck at the beginning. When I started my YouTube channel, I was terrible. You can go back and watch the videos. I hated my first 250 videos. I couldn't even watch them because I was so embarrassed by myself, and it took me 700 videos before I actually felt a little bit proud of my work, but I kept posting. I kept learning.

我把已有的知识转化为行动，你也可以更快地达到目标。你可以做到同样的事。拍出粗糙的视频，发送尴尬的邮件，推出不完美的产品。只管把它们发布出去。市场会告诉你什么有效。从 10 天的行动中学到的东西，远胜于 10 个月的埋头读书。每次测试一个新想法，你都在收集新数据，搞清楚什么可行、什么不可行。所以别再过度思考下一步，别再等待完美时机——完美时机根本不存在。你只需从当前所在的位置、用现有的资源开始行动。行动能建立自信。当大量知识与大量行动结合时，你会成为竞争对手眼中极其危险的存在。

I took the knowledge I had and I put it into action, and you can get there faster. You can do the same. Make the messy video. Send the awkward email. Launch the ugly product. Just get it out there. The market will tell you what works. You will learn far more from 10 days of taking action than you will from 10 months of just reading books. Every time you test a new idea, you're gathering new data. You're figuring out what works and what doesn't. So stop overthinking your next move. Stop waiting for the perfect moment. The perfect moment doesn't exist. You just have to start where you are with what you have. Action builds confidence. When you combine massive knowledge with massive action, you become incredibly dangerous to your competition.

为了确保你采取正确的行动，你必须掌握超级富豪的第三个习惯——这是几乎每个企业家都会完全忽略的习惯：安排好的思考时间。第三个习惯对企业家来说最难掌握，就是坐在安静的房间里单纯地思考。沃伦·巴菲特不只是阅读，他会安排大块时间纯粹用于思考。比尔·盖茨曾经把每一分钟都安排得满满当当，后来他看到巴菲特的日历，发现上面大部分是空白的。你以为忙碌就等于高效。你用会议、电话和邮件填满日历，自豪于每天工作 15 小时，但很多时候你就像在跑步机上奔跑——速度很快却寸步未移。如果不安排思考时间，你永远解决不了最大的问题，只会不断被动救火。你必须把自己从日常琐事中抽离出来，需要退后一步，审视整盘棋局和更大的图景。我称之为“CEO 时间”。你必须问自己那些艰难的问题：你真的在向最终目标靠近吗？你把时间花在之前确定的五大优先事项上了吗，还是又滑回了旧习惯？你必须保护自己的思考时间，把它当作一周中最重要的会议。关掉手机，合上笔记本电脑，拿一张白纸和一支笔坐下，让思绪自由飘荡。最好的想法往往在你给大脑呼吸空间时出现。大多数人害怕沉默。你总需要播客、歌曲或视频在背景中播放，害怕独自面对自己的思绪——但百万美元的点子恰恰就藏在你的思绪里。你必须练习忍受无聊，强迫自己坐下来制定策略。这并非浪费时间，而是你一整周里最具价值的时间。

To make sure you're taking the right actions, you have to master the third habit of the ultra-rich. It's a habit that almost every entrepreneur completely ignores: scheduled thinking time. The third habit is the most difficult for entrepreneurs to master. It's the habit of sitting in a quiet room and simply thinking. Warren Buffett doesn't just read; he schedules large blocks of time to just think. Bill Gates used to schedule every minute of his day, then he saw Buffett's calendar and realized it was mostly blank. You think being busy means being productive. You fill your calendar with meetings, calls, and emails. You pride yourself on working 15 hours a day, but you're running on a treadmill a lot of times—moving fast but going nowhere. If you don't schedule time to think, you'll never solve your biggest problems. You'll just keep reacting to fires. You have to pull yourself out of the daily grind. You need time to step back and look at the whole board, the bigger picture. I call it CEO time. You have to ask yourself the hard questions: Are you actually moving closer to your ultimate goal? Are you spending your time on those top five priorities we identified earlier, or are you slipping back into your old habits? You have to protect your thinking time. Treat it like the most important meeting of your week. Turn off your phone, close your laptop, sit with a blank piece of paper and a pen, let your mind wander. The best ideas come when you give your brain the space to breathe. Most people are terrified of silence. You constantly need a podcast, a song, a video playing in the background. You're afraid to be alone with your own thoughts, but your thoughts are where the million-dollar ideas live. You have to practice being bored. You have to force yourself to sit and strategize. This isn't wasted time; it's the most profitable time of your entire week.

为了让思考时间真正奏效，你必须毫不留情地设计你的物理和心理空间——这就是我们接下来要讲的内容：设计你的日常环境。为了让思考时间发挥作用，你必须严格控制你的环境。你当前的环境被精心设计成让你维持现状。如果你想改变人生，就必须改变你周围的一切。你必须限制消极信息的接触，关闭那些告诉你想法很疯狂的声音。有时那些声音来自朋友和家人，有时最响亮的负面声音就在你自己的脑海里。你必须通过设计环境来反击。当你坐下来思考时，不能身处一个充满干扰的地方。你需要一个专属空间，一个让你的大脑知道“该工作了”的地方。所以找到属于你的那个版本——可能是家里安静的角落，也可能是公园的长椅。地点不重要，重要的是你坚决守护它。如果你容许别人打断你的思考时间，就等于在告诉他们，他们的优先级比你自己的未来更重要。所以别再这样做了。你必须足够重视自己的心智，给它所需的宁静。每当我创造新东西的时候，那是我感觉最自由的时刻。你需要允许自己在没有评判的情况下探索想法。不要担心最初的想法听起来很蠢。让它发展，写下来，从不同角度审视。你会有自我怀疑的时刻，会怀疑自己坐在那里浪费时间，会想回到检查邮件这种更容易的事情——因为你能获得多巴胺的刺激。但不要屈服于那种冲动。挺过深度思考的不适感。当你创造一个支持深度专注的环境时，你的生产力绝对会飙升。你会开始看到之前完全视而不见的机会，最终获得向前推进所需的清晰度。

To make this actually work, you have to ruthlessly engineer your physical and mental space, which is what we're going to cover next: designing your daily environment. To make thinking time work, you have to ruthlessly control your environment. Your environment right now is perfectly designed to keep you exactly where you are. If you want to change your life, you have to change what surrounds you. You have to limit access to negativity. You have to shut down the voices that tell you your ideas are crazy. Sometimes those voices are your friends and family. Sometimes the loudest negative voice is in your own head. You have to fight back by engineering your surroundings. When you sit down to think, you can't be in a place full of distractions. You need a dedicated space, a place where your brain knows it's time to work. So find your version of that. Maybe it's a quiet corner in your house. Maybe it's a park bench. It doesn't matter where it is. It only matters that you guard it fiercely. If you let other people interrupt your thinking time, you're telling them their priorities are more important than your future. So stop doing that. You have to value your own mind enough to give it the silence it needs. When I'm creating something new, that's when I feel the most free. You need to give yourself permission to explore your ideas without judgment. Don't worry if the idea sounds stupid at first. Let it develop. Write it down. Look at the different angles. You'll have moments of self-doubt. You'll wonder if you're sitting there wasting your time. You'll want to go back to checking emails because it feels easier—you get that dopamine hit. Don't give in to that urge. Push through the discomfort of deep thinking. When you create an environment that supports deep focus, your productivity will absolutely skyrocket. You'll start seeing opportunities that were totally blind to you before. You'll finally have the clarity you need to push forward.

但拼图中还有最后一块将所有一切串联起来：建立不可阻挡的势能。好了，你现在知道了这三个习惯：你需要毫不留情地专注于你的五大目标；你需要积极地吸收关于这些目标的知识；你需要安排安静的时间来思考和制定策略。但仅仅知道还不够。你现在唯一缺失的就是势能。你不需要巨大的突破，不需要病毒式传播的时刻。你只需要今天迈出一小步，明天再迈出一小步。势能是通过每天做那些无聊的重复性任务积累起来的，即使你不想做。明天你醒来时可能不想执行，会感到疲惫，甚至不知所措。但那正是定义你整个人生的关键时刻。你是向舒适妥协，还是咬牙坚持把工作完成？你必须相信今天所做的工作终将得到回报。结果不会立刻显现。你会付出巨大努力却在很长一段时间内看不到任何成果。这是考验，是淘汰弱者的过滤器。你必须持续推进，直到势能接管一切——一旦势能形成，你将变得不可阻挡。当你回首人生时，会意识到掌握这三个日常习惯彻底改变了一切。缺乏信念是当今世界最大的问题——我是这么认为的。你必须先相信自己潜力，别人才会相信。你必须相信，只要你坚持每日的重复练习，你努力的复利效应终将爆发。所以别再等待别人来拯救你，别再等待任何人的许可。现在就给自己亮绿灯。保护你的专注力，扩充你的知识，守护你的思考时间。你所渴望的一切都在那份坚持的另一端。你的下一步。你的梦想并非不可能实现，它们只是在等待你真正地投入其中。你现在就拥有开始产生巨大影响所需的一切。所以，相信你的愿景，今天就迈出下一步。

But there's one final piece of the puzzle that ties all of this together: building unstoppable momentum. Okay, you now know the three habits. You need to ruthlessly focus on your top five goals. You need to aggressively consume knowledge about those goals. You need to schedule quiet time to think and strategize. Knowing this is not enough. The only thing you're missing right now is momentum. You don't need a massive breakthrough. You don't need a viral moment. You just need to take one small step today, and then another small step tomorrow. Momentum is created by doing the boring repetitive tasks every single day, even when you don't feel like it. You're going to wake up tomorrow and you won't want to execute. You'll feel tired, you might feel overwhelmed. That's the exact moment that defines your entire life. Are you going to give in to comfort, or are you going to push through and do the work? You have to believe that the work you're doing today will eventually pay off. The results will not show up immediately. You'll put in massive effort and see zero results for a long time. That's the test. That's the filter that removes the weak. You have to keep pushing until the momentum takes over, and when it does you'll become unstoppable. You'll look back at your life and realize that mastering these three daily habits changed absolutely everything. Lack of belief is the biggest problem in the world today. That's what I think. You have to believe in your own potential before anyone else will. You have to trust that if you put in the daily reps, the compound interest of your effort will eventually explode. So stop waiting for someone to come and rescue you. Stop waiting for permission from anybody else. Give yourself the green light right now. Protect your focus, expand your knowledge, and guard your thinking time. Everything you want is on the other side of that consistency. Your next step. Your dreams aren't impossible. They're just waiting for you to actually commit to them. You have everything you need right now to start making a massive impact. So trust your vision and take the very next step today.

学校会教你关于钱的知识吗？答案是一点都没有。他们对钱一无所知，却教育着我们的孩子。世界上收入最高的人忽略传统的职业道路，专注于叠加一些高影响力的技能。如果你继续遵循爬职业阶梯的旧规则，你会一直困在努力支付账单的挣扎中，同时看着别人过着你梦想的生活。薪水是他们给你的一剂毒品，想让你忘记自己的梦想。让我们看看沃伦·巴菲特。他是在世最富有的投资者之一。但如果你走进他的办公室，你不会看到他的大学文凭挂在墙上。他唯一挂出来的是一张他参加过的公开演讲课程的证书。我办公室里确实有那张文凭，我没有我的大学文凭，没有研究生文凭，但我有我的戴尔·卡内基文凭，因为它改变了我的人生。他意识到学习沟通技能会立刻让他的价值翻倍。他忽略了传统规则，专注于一项真正能印钱的技能。到目前为止，你所能做的最好的投资就是投资自己。如果他们学会更好地沟通，无论是书面还是当面，他们的价值至少增加 50%。现在，你可能会想：“好吧，这对沃伦·巴菲特来说很容易，但我太忙于生存了，没时间学新东西。”事实是，你不需要辞职，也不需要回到教室好几年。你只需要把有限的时间集中在市场真正付钱的那些能力上。所以今天我要向你展示七种高回报技能，你可以从今天开始学习，它们将彻底改变你的赚钱能力。

Does school teach you about money? The answer is nothing. They know nothing about money and they teach our kids. The highest earners in the world ignore traditional career paths and focus on stacking a handful of high impact skills. If you keep following the old rules of climbing the corporate ladder, you will stay stuck struggling to pay your bills while watching other people live your dream life. Salary is a drug they give you when they want you to forget about your dreams. Let's look at Warren Buffett. He is one of the richest investors alive. But if you walk into his office, you will not see his university degrees on the wall. The only thing he hangs up is a certificate for a public speaking course that he took. I actually have the diploma in the office, and I don't have my diploma from college, I don't have my diploma from graduate school, but I've got my Dale Carnegie diploma there because it changed my life. He realized that learning the skill of communication would instantly double his value. He ignored traditional rules and focused on a skill that actually prints money. By far the best investment you can make is in yourself. If they just learn to communicate better, both in writing and in person, they increase their value at least 50%. Now, you might be thinking, 'Okay, that's easy for Warren Buffett, but I'm just too busy trying to survive to learn something new.' The actual truth is you do not need to quit your job or spend years back in a classroom. You just need to focus your limited time on the exact abilities that the market actually pays for. And so today I'm going to show you the seven high-return skills you can start learning today that will completely transform your earning power.

掌握人工智能和提示工程。你可能认为人工智能会抢走你的工作，但事实是，一个知道如何使用人工智能的人会抢走你的工作。预计 75% 的全球企业将在日常运营中使用 AI。如果你忽视这一趋势，你将被完全抛在后面。一份大规模报告显示，人工智能可以为全球经济增加 4.4 万亿美元。所以你需要分得一杯羹。当下最重要的高回报技能是提示工程。这仅仅意味着知道如何与人工智能对话以获得最佳结果。你不能只是输入一个懒散的问题然后期待奇迹。你必须使用一个特定的四部分框架。首先，定义角色，告诉程序扮演专家文案或杰出律师。第二，提供数据。给它你想要的例子。第三，提出具体的要求。不要模糊。第四，请求确切的格式，比如项目符号列表或表格。当你掌握了这种沟通技能，你可以在 1 小时内完成 10 小时的工作。你立即变得对任何客户或雇主都有 10 倍的价值。不要等待完美的时机来学习这个。行动可以治愈恐惧。今天就打开一个免费程序，开始测试。现在就建立你的势头。但人工智能只是一个工具。要真正倍增你的收入，你需要知道如何销售你刚刚创造的价值，这完美地引出了第二个技能。

Master artificial intelligence and prompt engineering. So you might think that artificial intelligence is going to steal your job, but the truth is a person who knows how to use artificial intelligence is going to take your job. It's projected that 75% of global businesses will use AI in their daily operations. If you ignore this trend, you'll be completely left behind. A massive report shows that artificial intelligence can add 4.4 trillion dollars to the global economy. So you need to claim your piece of that pie. The most important high-return skill right now is prompt engineering. This just means knowing exactly how to talk to artificial intelligence to get the best results. You cannot just type in a lazy question and expect magic. You have to use a specific four-part framework. First, define the role, so tell the program to act like an expert copywriter or brilliant lawyer. Second, provide the data. Give it examples of what you want. Third, make the specific ask. Do not be vague. And fourth, request the exact format, like a bulleted list or a table. When you master this communication skill, you can do 10 hours of work in just 1 hour. You instantly become 10 times more valuable to any client or employer. Do not wait for the perfect moment to learn this. Action cures fear. Just open a free program today and start testing it. Build your momentum right now. But artificial intelligence is just a tool. To truly multiply your income, you need to know how to sell the value you just created, which leads perfectly into the second skill.

完成高额销售。销售廉价产品会让你筋疲力尽且破产。如果你卖一件 20 美元的商品，你需要成千上万的客户才能付得起房租。但如果你掌握了高额销售的技能，你只需要几个客户就能彻底改变你的财务状况。高额报价不是要骗人为同样的服务支付更多。而是要解决那些痛苦、紧迫或昂贵的问题，以至于溢价对买家来说完全显而易见。所以，你必须改变你关于销售的整个心态。大多数人在要钱时感觉不光彩。但你生来就是为了服务。如果你有产品或服务能真正解决某人的问题，你有道德义务提供给他们。如果你不提供给他们，你就是在伤害他们。你是在自私。销售就是在最高水平上服务。你还需要理解销售是一种学来的技能，不是天赋。在销售培训上花钱的公司比忽略它的公司有效 57%。你可以学习话术。你可以学习如何处理反对意见。在你要出售之前，不要把客户的“是”拿走。所以，拿起电话，做出你的优质报价，让他们决定。销售 101 非常强大，但如果你想同时触达数百万人呢？这就是第三个技能的用武之地。

Close high-ticket sales. Selling cheap products will keep you exhausted and broke. If you sell a $20 item, you need thousands of customers just to pay your rent. But if you master the skill of high-ticket sales, you only need a handful of clients to completely change your financial life. High-ticket offers are not about tricking people into paying more for the same service. They are about solving problems that are so painful, urgent, or expensive that premium pricing becomes totally obvious to the buyer. So, you have to change your entire mindset around selling. Most people feel slimy when they ask for money. But you were built to serve. If you have a product or a service that can genuinely fix someone's problem, you have a moral obligation to offer it to them. If you do not offer it to them, you are hurting them. You are being selfish. Selling is just serving at the highest possible level. You also need to understand that sales is a learned skill, not a genetic gift. Companies that spend money on sales training are 57% more effective than companies that ignore it. You can learn the scripts. You can learn how to handle objections. Do not take the yes away from the customer before you even ask for the sale. So, pick up the phone, make your premium offer, and let them decide. Selling 101 is incredibly powerful, but what if you want to reach millions of people at the exact same time? That is where the third skill comes in.

公开演讲和视频沟通。你必须上镜头。无论你害羞还是内向都没关系。我曾经也是。视频沟通是与大量观众建立深度信任的最快方式。当人们能看到你的脸，听到你的声音，他们会在情感层面上与你的故事产生联系。你不需要 fancy 的工作室或昂贵的麦克风。你只需要你的智能手机和分享真相的勇气。当我开始制作视频时，我完全吓坏了。我是个内向的人，只想躲起来。我做了 350 个视频才不再完全尴尬地回看自己的内容，又做了 700 个公开视频才开始觉得自己变好了。我预料到一开始会很烂，事实也确实如此。但我就是继续坚持。我完全专注于我能帮助的那一个人，而不是担心那几百万还没看我的人。所以如果你想在你的行业里脱颖而出，开始制作关于你创始故事的视频。告诉人们你为什么开始你的生意。告诉他们你的挣扎。告诉他们该相信什么。不要等待网络的认可。只管投入次数，建立你的内容库。市场总是奖励那些持续出现并充满激情地发言的人。

Public speaking and video communication. You have to get on camera. It does not matter if you are shy or introverted. I was. Video communication is the single fastest way to build deep trust with a massive audience. When people can see your face, they can hear your voice, they connect with your story on a highly emotional level. You do not need a fancy studio or an expensive microphone. You just need your smartphone and the courage to share your truth. When I started making videos, I was completely terrified. I was an introverted guy who just wanted to hide. It took me 350 videos before I was not completely embarrassed to watch my own content back, and it took me 700 public videos until I actually started to think I was getting good. I expected to suck at the beginning and I did. But I just kept going. I focused entirely on the one person I could help instead of worrying about the millions of people who were not watching me yet. So if you want to stand out in your industry, start making videos about your foundation story. Tell people why you started your business. Tell them about your struggles. Tell them what to believe. Do not wait for validation from the internet. Just put in the reps and build your back catalog. The market always rewards the people who show up consistently and speak with passion.

技能叠加的艺术。学校教你要选择一个专业，然后一辈子做一份特定的工作，对吗？这对赚大钱来说是糟糕的建议。我们的经济不会奖励那些只知道一件狭窄事情的专业人士。世界上收入最高的人使用一种叫做技能叠加的策略。你不需要在一个技能上是世界顶尖。你只需要在三四项不同技能上达到前 20%，然后把它们结合起来。所以，与其只做一个普通平面设计师，你成为一个也理解用户心理学和直接响应文案的设计师。这种特定的组合让你非常稀缺。世界经济论坛的研究证明，跨职能技能是整个全球就业市场上需求最高的能力。所以，看看你自己的生活中。

The art of skill stacking. So schools taught you that you need to pick one major and do one specific job for the rest of your life, right? That is terrible advice for making real money. Our economy does not reward specialists who only know one narrow thing. The highest earners in the world use a strategy called skill stacking. You do not need to be the absolute best in the world at one skill. You just need to be in the top 20% for three or four different skills and then combine them. So instead of just being a normal graphic designer, you become a designer who also understands user psychology and direct response copywriting. That specific combination makes you incredibly rare. Research from the World Economic Forum proves that cross-functional skills are the most heavily demanded abilities in the entire global job market. So, look at your own life.

把你无聊的企业经验，加一点营销知识，再混入你古怪的周末爱好。突然间，你拥有了一个完全独特的个人画像，无人能及。你不再是一件商品，而成为一个独一无二的类别。当你是唯一能做你所做之事的人时，你就可以自己定价。但是，当你拥有这些稀有技能，而人们仍然拒绝支付你应得的报酬时，该怎么办？你必须掌握下一项技能，迫使市场尊重你的价值。

Take your boring corporate experience, add a little bit of marketing knowledge, and mix in your weird weekend hobby. Suddenly, you have a totally unique profile that nobody else can compete with. You stop being a commodity, and you start being a category of one. When you are the only person who can do what you do, you get to dictate your own price. But, what happens when you have these rare skills and people still refuse to pay you what you're worth? You have to master the next skill to force the market to respect your value.

数据驱动的谈判。大多数人走进薪资评估或客户提案时，完全被情绪驱动。他们抱怨自己工作多辛苦，谈论自己在公司待了多久，说房租涨了所以需要更多钱。这种策略会让你永远穷下去。企业不在乎你的个人财务压力，它们只在乎你为它们的底线带来的价值。所以，如果你想收入翻倍，就必须将自我价值与谈判过程分开。你可以使用硬数据。一项对 500 次薪资谈判的分析显示，使用情感论据只有 8% 的成功率。但当人们提出基于实际市场数据的商业案例时，成功率跃升至 67%。你必须做好研究，确切知道你的特定技能组合在当前公开市场上的价值。自信地展示这些数字，向客户展示你的工作将为他们赚多少钱。当你把自己的要求框定为一项明智的商业投资，而不是个人恩惠时，钱就会流向你。

Data-driven negotiations. Most people walk into a salary review or a client pitch completely driven by their emotions. They complain about how hard they work. They talk about how long that they've been at their company. They say that they need more money because their rent went up. That strategy will keep you broke forever. Businesses do not care about your personal financial stress. They only care about the value that you bring to their bottom line. So, if you want to double your income, you have to separate your self-worth from the negotiation process. You can use hard data. An analysis of 500 different salary negotiations revealed that using emotional arguments only work 8% of the time. But, when people presented a business case backed by actual market data, the success jumped to 67%. You have to do your research. Find out exactly what your specific skill stack is worth in the open market right now. Present those numbers confidently. Show the client exactly how much money your work is going to make them. When you frame your request as a smart business investment instead of a personal favor, the money will flow to you.

谈判能让你获得应得的报酬，但要建立持续数十年的巨大财富，你需要理解整个行业的基本脉动。这就引出了第六项技能：数据分析和市场研究。你不能仅凭直觉就建立一个百万美元的企业。你必须了解你的实际数据。大多数人害怕查看自己的分析报告，因为他们害怕看到丑陋的真相，宁愿活在否认中。但是，如果你不知道你的潜在客户从哪里来，也不知道你的客户在哪里流失，你就是在盲目飞行。数据科学和分析职位提供高额薪资，因为读取数据的能力使公司能够最大化购买力并预测未来趋势。做这些并不需要花哨的学位，你只需要登录你的仪表盘，面对现实。对吧？当我想发展一个 YouTube 频道时，我不会仅仅猜测人们想看什么。我会查看每个缩略图的确切点击率，研究视频前 60 秒的观众留存曲线。你必须对你的企业做同样的事情。跟踪你的转化率，跟踪你的邮件打开率。立即加倍投入有效的事情，无情地砍掉失败的事情。让数据为你展示更清晰的前进道路。

Negotiation gets you paid the right amount, but to build massive wealth that lasts decades, you need to understand the underlying pulse of your entire industry. And that brings us to skill number six. Data analysis and market research. You cannot build a million-dollar business based just off of your gut feelings alone. You have to know your actual numbers. Most people are terrified of looking at their analytics because they are afraid of seeing the ugly truth. They would rather live in denial. But, if you do not know exactly where your leads are coming from or exactly where your customers are dropping off, you are just flying blind. Data science and analysis roles offer massive salaries because the ability to read data allows companies to maximize their purchasing power and predict future trends. You do not need a fancy degree to do this. You just need to log into your dashboard and face reality. Right? When I'm trying to grow a YouTube channel, I do not just guess what people want to watch. I look at the exact click-through rates on every single thumbnail. I study the audience retention curve for the first 60 seconds of the video. You have to do the exact same thing for your business. Track your conversion rates. Track your email open rates. Double down immediately on the things that are working and ruthlessly cut out the things that are failing. Let the data show you a clearer path forward.

现在，你可能拥有最好的数据、最好的销售话术和最好的技术技能，但如果你试图事事亲力亲为，你仍然会遇到巨大的收入天花板。这最后一项技能是终极财富倍增器：领导力和团队建设。你现在是自己人生中最大的瓶颈。因为你是完美主义者，试图控制工作的每一个微小细节，认为没有人能比你做得更好。这种信念让你困在一个很小的游戏里。将收入最大化到月球般高度的最快方法是，不再问自己如何完成任务，而是开始问谁可以为你完成这项任务。当你过渡到真正的领导角色时，你的工作不再是日常的苦差事，而是赋能他人去完成工作。自信和委派能力是任何高级管理者或企业主成功的绝对基础。你必须学会「消除、自动化、委派」的框架。首先，消除你每天做的那些不会带来实质性改变的无用任务。其次，尽可能用软件和 AI 自动化一切，最后将剩余工作委派给那些真正热爱你所讨厌的事情的有才华的人。你必须放下自我，让团队犯错以便他们学习和成长，建立一种文化，让你的员工觉得他们所做的工作确实重要。当你专注于服务你的团队并提升他们时，他们会与你一起建立你的帝国。

Now, you can have the best data, the best sales pitch, and the best technical skills, but you will still hit a massive income ceiling if you try to do everything yourself. This final skill is the ultimate wealth multiplier. Leadership and team building. You are the biggest bottleneck in your own life right now. You are trying to control every single tiny detail of your work because you are a perfectionist. You think nobody else can do the job as well as you can. That belief is keeping you stuck playing a very small game. The fastest way to scale your income to the moon is to stop asking how you can do a task and start asking who can do this task for you. When you transition into true leadership, your job is no longer doing the daily grind. Your job is to empower other people to do the work. Self-confidence and the ability to delegate are the absolute foundations of success for any high-level executive or business owner. You must learn the framework of eliminate, automate, delegate. First, eliminate the useless tasks that you do every day that do not actually move the needle. Second, automate everything you can using software and AI, and finally delegate the rest of the work to talented people who actually love the things that you hate doing. You have to let go of your ego, let your team make mistakes so they can learn and grow, build a culture where your people feel like the work they do actually matters. When you focus on serving your team and lifting them up, they will build your empire with you.

现在你拥有了今年收入翻倍所需的确切七项技能。但是，如果你不解决此刻你头脑中的那个巨大问题，所有这些策略都完全无用。你的真正潜力。阻止你收入翻倍的唯一真正原因是你自己的自我怀疑。你必须今天做出决定：你最大的目标对你来说实际上是可能的。不要再听那些让你安于现状、保持渺小的人的话。走进你的伟大，做你来到这个世界上应该做的工作。恭喜你，你又离那个你应该成为的人近了一步。相信吧。如果你想学习如何变得心理坚强、财务自由且每天保持自律，请点击我旁边的那个视频。我想你会喜欢的。继续相信，我们那里见。

You now have the exact seven skills you need to completely double your income this year. But all of these strategies are completely useless if you do not fix the one massive problem happening inside your head right now. Your true potential. The only thing truly holding you back from doubling your income is your own self-doubt. You have to decide today that your biggest goals are actually possible for you. Stop listening to the people who tell you to play it safe and stay small. Step into your greatness and do the work that you were put on this earth to do. And congratulations, you're one video closer to who you're meant to be. Believe. If you want to learn how to become mentally tough, financially free, and consistent every day, check the video right there next to me. I think you'll love it. Continue to believe, and I'll see you there.