在这次访谈中，Jony Ive 回顾了 iPod 发布 20 周年，分享了设计 Apple Watch 等可穿戴设备的挑战，并展望了个人设备的未来。
In this interview, Jony Ive reflects on the 20th anniversary of the iPod, the challenges of designing wearables like the Apple Watch, and the future of personal devices.
要点 · TL;DR
iPod 标志着苹果转向个人化、特定用途的设备，塑造了其在可穿戴设备领域的未来。 The iPod marked Apple's pivot to personal, specific devices, shaping its future in wearables.
可穿戴设备将变得更加私密，有些最终会消失在皮肤之下。 Wearables will become more intimate, some eventually disappearing beneath the skin.
史蒂夫·乔布斯真正的遗产是他对创造过程的好奇与敬畏，而不仅仅是他的成就。 Steve Jobs' true legacy was his curiosity and reverence for the creative process, not just his achievements.
核心观点 · Key points
iPod标志着苹果从通用计算机转向特定、个人化设备的转变。 The iPod marked Apple's shift from general-purpose computers to specific, personal devices.
可穿戴设备将变得更加亲密，有些最终会消失在皮肤之下。 Wearables will become more intimate, with some eventually disappearing beneath the skin.
史蒂夫·乔布斯真正的遗产是他的好奇心和对手工艺的敬畏，而不仅仅是他的成就。 Steve Jobs' true legacy was his curiosity and reverence for the creative process, not just his achievements.
LoveFrom是一个多元创意人的集合，他们相信最重要的作品在未来。 LoveFrom is a collective of diverse creatives united by a belief that their most important work lies in the future.
LoveFrom的大部分工作，直接或间接地，旨在应对气候危机。 Most of LoveFrom's work, directly or indirectly, aims to address the climate crisis.
虚拟交流无法替代面对面相处对创造性思维的价值。 Virtual communication cannot replace the value of being together in person for creative thinking.
反共识 · Contrarian takes
iPod的白色耳机最初遭到震惊和抵制，但后来成为标志。 The iPod's white headphones were initially met with shock and resistance, but became iconic.
设计可以变得如此独特，以至于不需要正面印上标志或名称。 Designs can become so distinctive that they don't need a logo or name on the front.
好奇心需要意图和决心，而不仅仅是天生的特质，以抵抗融入现状。 Curiosity requires intention and resolve, not just an innate trait, to resist fitting into the status quo.
最强大的想法悄然出现且脆弱，需要温柔呵护才能发展。 The most powerful ideas occur quietly and are fragile, needing gentle care to evolve.
虚拟交流的危险在于认为它可以替代面对面相处。 The danger of virtual communication is thinking it can substitute for in-person presence.
我们必须防止孩子的天然好奇心被教育磨灭。 We must prevent children's natural curiosity from being educated out of them.
本期章节 · Chapters（共 10）
开场Introduction
iPod二十周年iPod's 20th Anniversary
苹果公园游客中心Apple Park Visitor Center
可穿戴设备未来Future of Wearables
科技更个人化亲密Technology becoming more personal and intimate
离开苹果创立LoveFromLeaving Apple and forming LoveFrom
LoveFrom的起源与本质Origin and Nature of LoveFrom
对史蒂夫与思想力量的反思Reflections on Steve and the Power of Ideas