AI 时代重新思考设计流程

Rethinking the Design Process in the Age of AI

温珍妮 Jenny Wen · Hatch 大会 · 2025-12-29 · 约 25 分钟 · 原视频 ↗

本期速览 · Overview

一位设计负责人挑战传统设计流程，认为在 AI 和角色演变的时代，它已经过时了。

A design lead challenges the traditional design process, arguing it's outdated in the age of AI and evolving roles.

传统设计流程在 AI 时代已过时；设计师必须相信直觉并灵活调整。
Traditional design processes are outdated in the AI era; designers must trust intuition and adapt.
优秀设计往往从解决方案而非问题出发，尤其在 AI 工具辅助下。
Great design often starts from a solution, not a problem, especially with AI tools.
工艺和对细节的关注是创造愉悦产品的关键，而非僵化的流程。
Craft and attention to detail are key to delightful products, not rigid processes.

传统的设计流程在当今由AI驱动的工具和技术面前已经过时。
The traditional design process is outdated for today's AI-driven tools and tech.
伟大的设计工作往往从解决方案开始，而不是从问题陈述开始。
Great design work often starts from a solution, not a problem statement.
直觉是设计师的宝贵资产，通过经验和深入的产品知识构建。
Intuition is a valuable asset for designers, built through experience and deep product knowledge.
设计师必须调整和定制流程以适应每个独特的项目。
Designers must adapt and customize processes to fit each unique project.
工艺和对细节的关注对于创造令人愉悦的产品至关重要。
Craft and attention to detail are crucial for creating delightful products.

设计师不应信任流程，而应信任自己。
Designers should not trust the process; instead, they should trust themselves.
跳过步骤或创造新步骤可以带来更好的结果。
Skipping steps or making up new ones can lead to better outcomes.
在AI时代，从解决方案而非问题出发可能更有效。
Starting from a solution, not a problem, can be more effective in the AI era.
直觉不是猜测，而是快速、专业的判断，应受到尊重。
Intuition is not guessing; it's a rapid, expert judgment that should be respected.
设计流程从未真正产生伟大的作品；是设计师的用心才做到了。
The design process never truly produced great work; it was the designers' care that did.