Tony Fadell explains how his new book 'Build' emerged from years of mentoring startup founders, turning daily advice into a mentor-in-a-box for all ages.
要点 · TL;DR
先写新闻稿再开发，用故事定义产品。 Write the press release before building to define the product's story.
全球 60%的能源被浪费，解决能效是气候问题的关键。 Energy inefficiency causes 60% loss globally; targeting it is key.
乐观源于关注解决方案而非问题本身。 Optimism comes from focusing on solutions, not problems.
核心观点 · Key points
故事讲述应定义产品，而非仅用于销售。在构建产品前先写好新闻稿。 Storytelling should define the product, not just sell it. Write the press release before building.
全球能源效率低下导致60%的损失；解决这一问题是气候方案的关键。 Energy inefficiency causes 60% loss globally; targeting it is key to climate solutions.
小团队通过自我管理、任务轮换和明确优先级来避免倦怠。 Small teams thrive on self-management, task rotation, and clear prioritization to avoid burnout.
乐观通过改变媒体摄入和关注解决方案而非问题来培养。 Optimism is cultivated by changing media diet and focusing on solutions, not problems.
氢经济和生物质经济是工业脱碳中投资不足的领域。 Hydrogen and biomass economies are underinvested areas for decarbonizing industry.
反共识 · Contrarian takes
被称为‘混蛋’可能意味着你深切关心使命和质量，而非自我。 Being called an 'asshole' can mean you care deeply about mission and quality, not ego.
史蒂夫·乔布斯的假期是紧张的头脑风暴，而非真正的休息。 Steve Jobs' vacations were intense brainstorming sessions, not true time off.
今天的通胀实际上是外包外部性导致通缩结束的结果。 Inflation today is actually the end of deflation from outsourcing externalities.
首位万亿富翁将解决气候问题，因为生存是最大的痛点。 The first trillionaire will solve climate problems because survival is the ultimate pain.
技术可以打破世界秩序的历史周期，改变可预测的轨迹。 Technology can disrupt historical cycles of world order, changing predictable arcs.
本期章节 · Chapters（共 29）
引言与《Build》一书起源Introduction and the origin of the book 'Build'
乔布斯的度假风格Steve Jobs' Vacation Style
为何以此故事开篇Why Lead with That Story
CEO年度休假节奏Annual Cadence of Time Off as a CEO
个人健康与思维清晰Personal health and mental clarity
度假与授权作为培训Vacation and delegation as training
同理心与讲故事Empathy and storytelling
小团队管理倦怠Managing burnout in small teams
休息与团队奖励Taking breaks and team rewards
定义个人与团队目标Defining personal and team goals
未来形态团队结构与规模Future Shape team structure and size
未来形态使命与投资重点Future Shape mission and investment focus
远程工作与团队文化On working virtually and team culture
可编程电气化与能效Programmable electrification and energy efficiency
MEMS开关提升能效MEMS switches for energy efficiency
写书前先发新闻稿Press Release Before Writing the Book
区分可接受与不可接受的自信Delineating acceptable vs unacceptable assertiveness
应对难缠之人的实用建议Practical advice on dealing with difficult people
持续关注塑料与新进展Continued focus on plastics and new developments
投资重点与约束Investment focus and constraints
冷门气候目标Uncrowded climate targets
氢经济与工业脱碳Hydrogen Economy and Industrial Decarbonization
碳移除方法Carbon Removal Approaches
碳移除领域知名公司Notable Companies in Carbon Removal
新兴碳捕集技术Emerging Carbon Capture Technologies
能源转型的地缘经济背景Geopolitical and economic context of energy transition
年轻一代的乐观与冷漠Optimism vs apathy among younger generations
气候危机：病态星球Climate Crisis as a Sick Planet
世界秩序与技术书籍推荐Book Recommendations on World Order and Technology