ElevenLabs 设计主管 Ammaar Reshi 探讨 AI 原生产品设计的挑战与机遇，分享他从早期 AI 实验到利用 Midjourney 和 ChatGPT 创作爆款儿童绘本的经历。
Ammaar Reshi, Head of Design at ElevenLabs, discusses the challenges and opportunities of designing AI-native products, sharing his journey from early AI experiments to creating a viral kids' book using Midjourney and ChatGPT.
要点 · TL;DR
AI 设计应捕捉魔力，而不给用户增加复杂控制负担。 AI design should capture magic without burdening users with complex controls.
语音作为界面将在社会规范转变后成为主流，可能由苹果引领。 Voice as an interface will go mainstream once social norms shift, likely led by Apple.
设计师应贴近业务和工程以建立信誉和影响力。 Designers should get close to business and engineering to build credibility and influence.
核心观点 · Key points
用AI设计应捕捉魔力，而不让用户承受复杂控制的负担。 Designing with AI should capture magic without burdening users with complex controls.
AI通过直接理解用户意图，能够重写旧的UI模式。 AI enables rewriting old UI patterns by understanding user intent directly.
一旦社会规范转变，语音界面将成为主流，可能由苹果引领。 Voice as an interface will become mainstream once social norms shift, likely led by Apple.
设计师应靠近业务和工程，以建立信誉和影响力。 Designers should get close to the business and engineering to build credibility and influence.
实验和黑客文化是构建创新AI产品的核心。 A culture of experimentation and hacking is core to building innovative AI products.
异步视频分享帮助团队对齐，并使设计师成为更好的故事讲述者。 Async video sharing helps teams align and makes designers better storytellers.
反共识 · Contrarian takes
带有文本字段和生成按钮的提示框可能是最简单的设计。 The prompt box with text field and generate button may be the best design for simplicity.
设计师不应总是提前与大量用户交谈；直觉可能更有价值。 Designers should not always talk to many users upfront; intuition can be more valuable.
在早期初创公司，没有不可逆的决定；高信任度支持快速实验。 In early-stage startups, no decision is irreversible; high trust enables rapid experimentation.
目标不是用AI一次性完成；完善和调整提示至关重要。 The goal is not to one-shot with AI; refining and massaging prompts is essential.
设计师不应回避编码；这能赢得工程团队的尊重。 Designers should not shy away from coding; it builds respect with engineering teams.
分享原始、未过滤的提示和失败比精心制作的课程更有价值。 Sharing raw, unfiltered prompts and failures is more valuable than polished courses.
本期章节 · Chapters（共 24）
AI设计需要新模式Designing with AI and the need for new patterns
播客与嘉宾介绍Introduction to the podcast and guest
早期AI实验与爆款童书Early AI experiments and the viral children's book
个人实验之旅Personal Experiment Journey
病毒推文及其后续The Viral Tweet and Its Aftermath
Brex之旅与创意解锁Journey at Brex and Creative Unlock
副项目与11 Labs发现Side Projects and 11 Labs Discovery
11 Labs概览与使命11 Labs Overview and Mission
ElevenLabs介绍Introduction to ElevenLabs
无先例的未来设计Designing for the Future with No Precedent
AI重塑设计模式Rethinking Design Patterns with AI
语音界面与社会规范Voice as an interface and social norms
播客功能起源Origin of the podcast feature
设计流程与原型Design process and prototyping
实验文化Culture of experimentation
不同用户抽象Abstraction for different user personas
个人技术栈提及Personal stack mention
超规模初创设计师成长Thriving as a designer in hyperscale startups
设计直觉与数据之争Hot takes on design and intuition vs data
Palantir影响：赋能与自主Influence from Palantir: empowerment and autonomy
Brex影响：异步与远程Influence from Brex: async communication and remote culture
异步视频分享建议Advice for async video sharing
功能定位与团队对齐Framing features and aligning team messaging
2025计划：开源代码与提示Future plans for 2025: sharing source code and prompts